Brand colors
Official color values for organizations that publish them, with the hex, RGB and HSL codes, every contrast pair worked out, and a link to fill your screen with any one of them. Each value is cited to the page it came from, with the date it was read.
- Colleges & universities181 universitiesInstitutions publish unusually thorough brand standards, so these are the best-sourced pages on the site.
- Retail5 retailersRetail marks are everywhere and specified almost nowhere: the color is usually in the logo file rather than in a document that states it.
- Technology29 companiesDeveloper-facing companies publish design systems in the open; most of the rest route brand assets through a download portal.
- Food & drink3 brandsThe category where the value everyone quotes is most often the one the company replaced.
- US state flags51 statesOnly a handful of states specify their flag at all. These are the ones that do, and they do it properly.
- Military ribbons16 decorationsFlat bands of dyed silk, where the color order is the whole design and every stripe means something.
- Country flags115 countriesMost governments specify a flag in Pantone or textile standards and never publish a hex, so these carry a lower-confidence source and say so.
- Automotive2 companiesCar makers and their suppliers run brand portals and design systems; the values here are the ones those pages state.
- Banks & finance4 companiesBanks rarely publish a palette in the open. The ones here did, and one of them names its reds after cities.
- Healthcare4 companiesHealth companies publish palette breakdowns and web style guides; the values here come from those pages.
- Media & agencies1 companyAgencies publish media kits, and a media kit states its colors with the print builds beside them.
- International organizations9 organizationsThe UN and the World Bank publish identity guides that state their blues in Pantone, CMYK, RGB and hex.
- Industry & transport8 companiesAerospace, chemicals and rail publish guidelines for their suppliers, with a RAL reference beside the hex.
- Travel2 companiesAirlines and cruise lines publish short style sheets for the press; the values here are the ones they state.
How these values are sourced
Every color here was read from a page published by the organization itself, and that page is linked on the entry with the date it was read. Nothing is copied from another reference site, and nothing is filled in from memory.
Where an organization publishes a color by name only, the value stays blank and the page says so. Converting hex to CMYK is not well defined without an ICC profile and a rendering intent, and a "nearest Pantone" match is a guess wearing a number, so neither is calculated. Pantone and CMYK appear only where the organization published them itself.
RGB and HSL are computed from the hex when the page is built rather than stored alongside it, so the values on a page cannot drift apart from one another.
430 organizations are published so far, 199 of them with an official Pantone reference. The catalog grows as sources are verified, not as names are collected.