Augsburg University brand colors
Augsburg University's brand style guide states its official colors are maroon and gray, each given as a Pantone, a CMYK build and a hex, plus black. A secondary palette of six further colors is given by Pantone, CMYK and hex without names, so those below are descriptive rather than the university's own wording.
Official site: augsburg.edu
Palette image
Every swatch on this page, as one image you can save or share.
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Maroon | primary | #660033 | 102, 0, 51 | 330, 100%, 20% | 209 | 38/92/58/37 | Fill screen |
| Gray | secondary | #666666 | 102, 102, 102 | 0, 0%, 40% | Cool Gray 9 | 55/47/44/10 | Fill screen |
| Black | neutral dark | #000000 | 0, 0, 0 | 0, 0%, 0% | Black 6 C | 81/71/59/75 | Fill screen |
| Light Gray | neutral light | #C8C8C8 | 200, 200, 200 | 0, 0%, 78% | Cool Gray 3 | 21/16/17/0 | Fill screen |
| Red | accent | #AC0040 | 172, 0, 64 | 338, 100%, 34% | 207 | 22/100/78/15 | Fill screen |
| Orange | accent | #EE7624 | 238, 118, 36 | 24, 86%, 54% | 158 | 3/66/99/0 | Fill screen |
Augsburg University against your project
Contrast pairs
Maroon passes AA for body text on white, at 13 to 1.
Of 54 ordered pairs in this palette, 22 clear 4.5 to 1 for body text and 30 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Maroon | Gray | Black | Light Gray | Red | Orange | White | Black |
|---|---|---|---|---|---|---|---|---|
| Maroon | 2.3Maroon on Gray, fails AA for body text | 1.6Maroon on Black, fails AA for body text | 7.8Maroon on Light Gray, passes AA for body text | 1.8Maroon on Red, fails AA for body text | 4.5Maroon on Orange, passes AA for body text | 13.0Maroon on White, passes AA for body text | 1.6Maroon on Black, fails AA for body text | |
| Gray | 2.3Gray on Maroon, fails AA for body text | 3.7Gray on Black, fails AA for body text | 3.4Gray on Light Gray, fails AA for body text | 1.3Gray on Red, fails AA for body text | 2.0Gray on Orange, fails AA for body text | 5.7Gray on White, passes AA for body text | 3.7Gray on Black, fails AA for body text | |
| Black | 1.6Black on Maroon, fails AA for body text | 3.7Black on Gray, fails AA for body text | 12.6Black on Light Gray, passes AA for body text | 2.8Black on Red, fails AA for body text | 7.3Black on Orange, passes AA for body text | 21.0Black on White, passes AA for body text | ||
| Light Gray | 7.8Light Gray on Maroon, passes AA for body text | 3.4Light Gray on Gray, fails AA for body text | 12.6Light Gray on Black, passes AA for body text | 4.4Light Gray on Red, fails AA for body text | 1.7Light Gray on Orange, fails AA for body text | 1.7Light Gray on White, fails AA for body text | 12.6Light Gray on Black, passes AA for body text | |
| Red | 1.8Red on Maroon, fails AA for body text | 1.3Red on Gray, fails AA for body text | 2.8Red on Black, fails AA for body text | 4.4Red on Light Gray, fails AA for body text | 2.6Red on Orange, fails AA for body text | 7.4Red on White, passes AA for body text | 2.8Red on Black, fails AA for body text | |
| Orange | 4.5Orange on Maroon, passes AA for body text | 2.0Orange on Gray, fails AA for body text | 7.3Orange on Black, passes AA for body text | 1.7Orange on Light Gray, fails AA for body text | 2.6Orange on Red, fails AA for body text | 2.9Orange on White, fails AA for body text | 7.3Orange on Black, passes AA for body text | |
| White | 13.0White on Maroon, passes AA for body text | 5.7White on Gray, passes AA for body text | 21.0White on Black, passes AA for body text | 1.7White on Light Gray, fails AA for body text | 7.4White on Red, passes AA for body text | 2.9White on Orange, fails AA for body text | 21.0White on Black, passes AA for body text | |
| Black | 1.6Black on Maroon, fails AA for body text | 3.7Black on Gray, fails AA for body text | 12.6Black on Light Gray, passes AA for body text | 2.8Black on Red, fails AA for body text | 7.3Black on Orange, passes AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://web.augsburg.edu/marcomm/downloads/AugsburgUniversity-StyleGuide.pdf
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