Bitmoji brand colors
Bitmoji's brand guidelines name the app icon color Bitmoji green, with a hex and a CMYK build, and give hex and CMYK for the wordmark's dark and light forms and for the colors used in the bar beneath the wordmark.
Official site: bitmoji.com
Palette image
Every swatch on this page, as one image you can save or share.
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Bitmoji Green | primary | #39CA8E | 57, 202, 142 | 155, 58%, 51% | 2412 C | 18/21/0/12 | Fill screen |
| Wordmark Dark | neutral dark | #2E3945 | 46, 57, 69 | 211, 20%, 23% | -- | 33/17/0/73 | Fill screen |
| White | neutral light | #FFFFFF | 255, 255, 255 | 0, 0%, 100% | -- | 0/0/0/0 | Fill screen |
| Bar Green | accent | #2ECC71 | 46, 204, 113 | 145, 63%, 49% | 432C | 77/0/45/20 | Fill screen |
| Bar Red | accent | #E74C3C | 231, 76, 60 | 6, 78%, 57% | 172C | 0/67/74/9 | Fill screen |
| Bar Yellow | accent | #F1C40F | 241, 196, 15 | 48, 89%, 50% | -- | 0/19/94/5 | Fill screen |
Bitmoji against your project
Contrast pairs
Bitmoji Green passes AA for body text on black, at 10 to 1.
Of 54 ordered pairs in this palette, 22 clear 4.5 to 1 for body text and 28 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Bitmoji Green | Wordmark Dark | White | Bar Green | Bar Red | Bar Yellow | White | Black |
|---|---|---|---|---|---|---|---|---|
| Bitmoji Green | 5.6Bitmoji Green on Wordmark Dark, passes AA for body text | 2.1Bitmoji Green on White, fails AA for body text | 1.0Bitmoji Green on Bar Green, fails AA for body text | 1.8Bitmoji Green on Bar Red, fails AA for body text | 1.3Bitmoji Green on Bar Yellow, fails AA for body text | 2.1Bitmoji Green on White, fails AA for body text | 10.0Bitmoji Green on Black, passes AA for body text | |
| Wordmark Dark | 5.6Wordmark Dark on Bitmoji Green, passes AA for body text | 11.8Wordmark Dark on White, passes AA for body text | 5.6Wordmark Dark on Bar Green, passes AA for body text | 3.1Wordmark Dark on Bar Red, fails AA for body text | 7.1Wordmark Dark on Bar Yellow, passes AA for body text | 11.8Wordmark Dark on White, passes AA for body text | 1.8Wordmark Dark on Black, fails AA for body text | |
| White | 2.1White on Bitmoji Green, fails AA for body text | 11.8White on Wordmark Dark, passes AA for body text | 2.1White on Bar Green, fails AA for body text | 3.8White on Bar Red, fails AA for body text | 1.7White on Bar Yellow, fails AA for body text | 21.0White on Black, passes AA for body text | ||
| Bar Green | 1.0Bar Green on Bitmoji Green, fails AA for body text | 5.6Bar Green on Wordmark Dark, passes AA for body text | 2.1Bar Green on White, fails AA for body text | 1.8Bar Green on Bar Red, fails AA for body text | 1.3Bar Green on Bar Yellow, fails AA for body text | 2.1Bar Green on White, fails AA for body text | 10.0Bar Green on Black, passes AA for body text | |
| Bar Red | 1.8Bar Red on Bitmoji Green, fails AA for body text | 3.1Bar Red on Wordmark Dark, fails AA for body text | 3.8Bar Red on White, fails AA for body text | 1.8Bar Red on Bar Green, fails AA for body text | 2.3Bar Red on Bar Yellow, fails AA for body text | 3.8Bar Red on White, fails AA for body text | 5.5Bar Red on Black, passes AA for body text | |
| Bar Yellow | 1.3Bar Yellow on Bitmoji Green, fails AA for body text | 7.1Bar Yellow on Wordmark Dark, passes AA for body text | 1.7Bar Yellow on White, fails AA for body text | 1.3Bar Yellow on Bar Green, fails AA for body text | 2.3Bar Yellow on Bar Red, fails AA for body text | 1.7Bar Yellow on White, fails AA for body text | 12.6Bar Yellow on Black, passes AA for body text | |
| White | 2.1White on Bitmoji Green, fails AA for body text | 11.8White on Wordmark Dark, passes AA for body text | 2.1White on Bar Green, fails AA for body text | 3.8White on Bar Red, fails AA for body text | 1.7White on Bar Yellow, fails AA for body text | 21.0White on Black, passes AA for body text | ||
| Black | 10.0Black on Bitmoji Green, passes AA for body text | 1.8Black on Wordmark Dark, fails AA for body text | 21.0Black on White, passes AA for body text | 10.0Black on Bar Green, passes AA for body text | 5.5Black on Bar Red, passes AA for body text | 12.6Black on Bar Yellow, passes AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://www.bitmoji.com/bitmoji_brand_guidelines.pdf
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