Toyota brand colors
Toyota's brand site states Toyota Red in hex, RGB, CMYK and Pantone, and lists white, black and a gray as the functional colors that sit around it. The gray is specified as an 80 percent tint of Pantone Black C rather than as its own ink.
Official site: toyota.com
Palette image
Every swatch on this page, as one image you can save or share.
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Toyota Red | primary | #EB0A1E | 235, 10, 30 | 355, 92%, 48% | 186 C | 0/100/90/0 | Fill screen |
| White | neutral light | #FFFFFF | 255, 255, 255 | 0, 0%, 100% | -- | 0/0/0/0 | Fill screen |
| Black | neutral dark | #000000 | 0, 0, 0 | 0, 0%, 0% | Black C | 0/0/0/100 | Fill screen |
| Gray | text | #58595B | 88, 89, 91 | 220, 2%, 35% | Black C, 80% tint | 0/0/0/80 | Fill screen |
Toyota against your project
Contrast pairs
Toyota Red passes AA for body text on white, at 4.6 to 1.
Of 26 ordered pairs in this palette, 20 clear 4.5 to 1 for body text and 20 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Toyota Red | White | Black | Gray | White | Black |
|---|---|---|---|---|---|---|
| Toyota Red | 4.6Toyota Red on White, passes AA for body text | 4.6Toyota Red on Black, passes AA for body text | 1.5Toyota Red on Gray, fails AA for body text | 4.6Toyota Red on White, passes AA for body text | 4.6Toyota Red on Black, passes AA for body text | |
| White | 4.6White on Toyota Red, passes AA for body text | 21.0White on Black, passes AA for body text | 7.0White on Gray, passes AA for body text | 21.0White on Black, passes AA for body text | ||
| Black | 4.6Black on Toyota Red, passes AA for body text | 21.0Black on White, passes AA for body text | 3.0Black on Gray, fails AA for body text | 21.0Black on White, passes AA for body text | ||
| Gray | 1.5Gray on Toyota Red, fails AA for body text | 7.0Gray on White, passes AA for body text | 3.0Gray on Black, fails AA for body text | 7.0Gray on White, passes AA for body text | 3.0Gray on Black, fails AA for body text | |
| White | 4.6White on Toyota Red, passes AA for body text | 21.0White on Black, passes AA for body text | 7.0White on Gray, passes AA for body text | 21.0White on Black, passes AA for body text | ||
| Black | 4.6Black on Toyota Red, passes AA for body text | 21.0Black on White, passes AA for body text | 3.0Black on Gray, fails AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://brand.toyota.com/guidelines/visual/brand-colors
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