Viking Cruises brand colors
Viking's one-sheet style guide for the media states a navy and a red in RGB, CMYK and hex, with black and white beside them. The sheet names neither color, so the names below are descriptive.
Official site: vikingcruises.com
Palette image
Every swatch on this page, as one image you can save or share.
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Navy | primary | #142640 | 20, 38, 64 | 215, 52%, 16% | -- | 100/71/9/56 | Fill screen |
| Red | accent | #B10A32 | 177, 10, 50 | 346, 89%, 37% | -- | 0/100/70/30 | Fill screen |
| Black | neutral dark | #000000 | 0, 0, 0 | 0, 0%, 0% | -- | 0/0/0/100 | Fill screen |
| White | neutral light | #FFFFFF | 255, 255, 255 | 0, 0%, 100% | -- | 0/0/0/0 | Fill screen |
Viking Cruises against your project
Contrast pairs
Navy passes AA for body text on white, at 15.2 to 1.
Of 26 ordered pairs in this palette, 16 clear 4.5 to 1 for body text and 16 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Navy | Red | Black | White | White | Black |
|---|---|---|---|---|---|---|
| Navy | 2.1Navy on Red, fails AA for body text | 1.4Navy on Black, fails AA for body text | 15.2Navy on White, passes AA for body text | 15.2Navy on White, passes AA for body text | 1.4Navy on Black, fails AA for body text | |
| Red | 2.1Red on Navy, fails AA for body text | 3.0Red on Black, fails AA for body text | 7.1Red on White, passes AA for body text | 7.1Red on White, passes AA for body text | 3.0Red on Black, fails AA for body text | |
| Black | 1.4Black on Navy, fails AA for body text | 3.0Black on Red, fails AA for body text | 21.0Black on White, passes AA for body text | 21.0Black on White, passes AA for body text | ||
| White | 15.2White on Navy, passes AA for body text | 7.1White on Red, passes AA for body text | 21.0White on Black, passes AA for body text | 21.0White on Black, passes AA for body text | ||
| White | 15.2White on Navy, passes AA for body text | 7.1White on Red, passes AA for body text | 21.0White on Black, passes AA for body text | 21.0White on Black, passes AA for body text | ||
| Black | 1.4Black on Navy, fails AA for body text | 3.0Black on Red, fails AA for body text | 21.0Black on White, passes AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://docs.vikingcruises.com/pdf/styleguide-onesheet-media.pdf
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