AB InBev brand colors
AB InBev's brand portal states the corporate colors with a hex, a CMYK build and an RGB triple each: Gold with a Pantone reference, Light Gold, Light Grey, White and Black. These are the group's own colors, not those of its beer brands.
Official site: ab-inbev.com
Palette image
Every swatch on this page, as one image you can save or share.
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Gold | primary | #E5B611 | 229, 182, 17 | 47, 86%, 48% | 110 C | 2/22/100/8 | Fill screen |
| Light Gold | accent | #F5E003 | 245, 224, 3 | 55, 98%, 49% | -- | 7/5/100/0 | Fill screen |
| Light Grey | neutral light | #EFEFEF | 239, 239, 239 | 0, 0%, 94% | -- | 5/3/3/0 | Fill screen |
| White | background | #FFFFFF | 255, 255, 255 | 0, 0%, 100% | -- | 0/0/0/0 | Fill screen |
| Black | text | #000000 | 0, 0, 0 | 0, 0%, 0% | -- | 0/0/0/100 | Fill screen |
AB InBev against your project
Contrast pairs
Gold passes AA for body text on black, at 11 to 1.
Of 38 ordered pairs in this palette, 20 clear 4.5 to 1 for body text and 20 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Gold | Light Gold | Light Grey | White | Black | White | Black |
|---|---|---|---|---|---|---|---|
| Gold | 1.4Gold on Light Gold, fails AA for body text | 1.7Gold on Light Grey, fails AA for body text | 1.9Gold on White, fails AA for body text | 11.0Gold on Black, passes AA for body text | 1.9Gold on White, fails AA for body text | 11.0Gold on Black, passes AA for body text | |
| Light Gold | 1.4Light Gold on Gold, fails AA for body text | 1.2Light Gold on Light Grey, fails AA for body text | 1.4Light Gold on White, fails AA for body text | 15.6Light Gold on Black, passes AA for body text | 1.4Light Gold on White, fails AA for body text | 15.6Light Gold on Black, passes AA for body text | |
| Light Grey | 1.7Light Grey on Gold, fails AA for body text | 1.2Light Grey on Light Gold, fails AA for body text | 1.1Light Grey on White, fails AA for body text | 18.3Light Grey on Black, passes AA for body text | 1.1Light Grey on White, fails AA for body text | 18.3Light Grey on Black, passes AA for body text | |
| White | 1.9White on Gold, fails AA for body text | 1.4White on Light Gold, fails AA for body text | 1.1White on Light Grey, fails AA for body text | 21.0White on Black, passes AA for body text | 21.0White on Black, passes AA for body text | ||
| Black | 11.0Black on Gold, passes AA for body text | 15.6Black on Light Gold, passes AA for body text | 18.3Black on Light Grey, passes AA for body text | 21.0Black on White, passes AA for body text | 21.0Black on White, passes AA for body text | ||
| White | 1.9White on Gold, fails AA for body text | 1.4White on Light Gold, fails AA for body text | 1.1White on Light Grey, fails AA for body text | 21.0White on Black, passes AA for body text | 21.0White on Black, passes AA for body text | ||
| Black | 11.0Black on Gold, passes AA for body text | 15.6Black on Light Gold, passes AA for body text | 18.3Black on Light Grey, passes AA for body text | 21.0Black on White, passes AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://brandworld.ab-inbev.com/color
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