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ColorScreens

Coca-Cola brand colors

Coca-Cola is one of the most reproduced marks in the world and one of the harder ones to get a number for. The company distributes its logo as artwork rather than as a specification, the files on its own site are drawn to inherit whatever color surrounds them, and its licensing materials give a spot color rather than a hex. The red below is measured from the reference artwork instead.

Every color

ColorRoleHexRGBHSLPantoneCMYKPreview
Coca-Cola Redprimary#E61D2B230, 29, 43356, 80%, 51%----Fill screen

Contrast pairs

Coca-Cola Red passes AA for body text on white, at 4.6 to 1.

Of 6 ordered pairs in this palette, 6 clear 4.5 to 1 for body text and 6 clear 3 to 1 for large text. Row is the text color, column is the background.

Text colorCoca-Cola RedWhiteBlack
Coca-Cola Red4.6Coca-Cola Red on White, passes AA for body text4.6Coca-Cola Red on Black, passes AA for body text
White4.6White on Coca-Cola Red, passes AA for body text21.0White on Black, passes AA for body text
Black4.6Black on Coca-Cola Red, passes AA for body text21.0Black on White, passes AA for body text

Sources

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