Arizona State University brand colors
ASU has retired the Pantone references for its two primary colors outright, replacing them with custom spot colors defined in the L*a*b color space for device independence. Its seven secondary colors still carry ordinary Pantone numbers, which makes this palette a clear illustration of why Pantone fields have to be optional rather than assumed.
Official site: asu.edu
Palette image
Every swatch on this page, as one image you can save or share.
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| ASU Maroon | primary | #8C1D40 | 140, 29, 64 | 341, 66%, 33% | -- | 10, 97, 37, 43 | Fill screen |
| ASU Gold | secondary | #FFC627 | 255, 198, 39 | 44, 100%, 58% | -- | 0, 21, 88, 0 | Fill screen |
| ASU Rich Black | neutral dark | #000000 | 0, 0, 0 | 0, 0%, 0% | -- | 60, 40, 40, 100 | Fill screen |
| ASU White | background | #FFFFFF | 255, 255, 255 | 0, 0%, 100% | -- | 0, 0, 0, 0 | Fill screen |
| ASU Green | accent | #78BE20 | 120, 190, 32 | 87, 71%, 44% | 368 C | 60, 0, 100, 0 | Fill screen |
| ASU Blue | accent | #00A3E0 | 0, 163, 224 | 196, 100%, 44% | 299 C | 80, 15, 0, 0 | Fill screen |
| ASU Orange | accent | #FF7F32 | 255, 127, 50 | 23, 100%, 60% | 1575 C | 0, 60, 85, 0 | Fill screen |
| ASU Gray | neutral dark | #747474 | 116, 116, 116 | 0, 0%, 45% | 424 C | 2, 0, 4, 66 | Fill screen |
| ASU Copper | accent | #AF674B | 175, 103, 75 | 17, 40%, 49% | 7522 C | 24, 66, 76, 10 | Fill screen |
| ASU Turquoise | accent | #4AB7C4 | 74, 183, 196 | 186, 51%, 53% | 2227 C | 68, 0, 21, 0 | Fill screen |
| ASU Pink | accent | #E74973 | 231, 73, 115 | 344, 77%, 60% | 205 C | 0, 83, 16, 0 | Fill screen |
Arizona State University against your project
Contrast pairs
ASU Maroon passes AA for body text on white, at 8.9 to 1.
Of 152 ordered pairs in this palette, 46 clear 4.5 to 1 for body text and 66 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | ASU Maroon | ASU Gold | ASU Rich Black | ASU White | ASU Green | ASU Blue | ASU Orange | ASU Gray | ASU Copper | ASU Turquoise | ASU Pink | ASU White | ASU Rich Black |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ASU Maroon | 5.7ASU Maroon on ASU Gold, passes AA for body text | 2.4ASU Maroon on ASU Rich Black, fails AA for body text | 8.9ASU Maroon on ASU White, passes AA for body text | 3.9ASU Maroon on ASU Green, fails AA for body text | 3.1ASU Maroon on ASU Blue, fails AA for body text | 3.5ASU Maroon on ASU Orange, fails AA for body text | 1.9ASU Maroon on ASU Gray, fails AA for body text | 2.1ASU Maroon on ASU Copper, fails AA for body text | 3.8ASU Maroon on ASU Turquoise, fails AA for body text | 2.4ASU Maroon on ASU Pink, fails AA for body text | 8.9ASU Maroon on ASU White, passes AA for body text | 2.4ASU Maroon on ASU Rich Black, fails AA for body text | |
| ASU Gold | 5.7ASU Gold on ASU Maroon, passes AA for body text | 13.4ASU Gold on ASU Rich Black, passes AA for body text | 1.6ASU Gold on ASU White, fails AA for body text | 1.4ASU Gold on ASU Green, fails AA for body text | 1.8ASU Gold on ASU Blue, fails AA for body text | 1.6ASU Gold on ASU Orange, fails AA for body text | 3.0ASU Gold on ASU Gray, fails AA for body text | 2.8ASU Gold on ASU Copper, fails AA for body text | 1.5ASU Gold on ASU Turquoise, fails AA for body text | 2.4ASU Gold on ASU Pink, fails AA for body text | 1.6ASU Gold on ASU White, fails AA for body text | 13.4ASU Gold on ASU Rich Black, passes AA for body text | |
| ASU Rich Black | 2.4ASU Rich Black on ASU Maroon, fails AA for body text | 13.4ASU Rich Black on ASU Gold, passes AA for body text | 21.0ASU Rich Black on ASU White, passes AA for body text | 9.2ASU Rich Black on ASU Green, passes AA for body text | 7.3ASU Rich Black on ASU Blue, passes AA for body text | 8.3ASU Rich Black on ASU Orange, passes AA for body text | 4.5ASU Rich Black on ASU Gray, fails AA for body text | 4.9ASU Rich Black on ASU Copper, passes AA for body text | 8.9ASU Rich Black on ASU Turquoise, passes AA for body text | 5.6ASU Rich Black on ASU Pink, passes AA for body text | 21.0ASU Rich Black on ASU White, passes AA for body text | ||
| ASU White | 8.9ASU White on ASU Maroon, passes AA for body text | 1.6ASU White on ASU Gold, fails AA for body text | 21.0ASU White on ASU Rich Black, passes AA for body text | 2.3ASU White on ASU Green, fails AA for body text | 2.9ASU White on ASU Blue, fails AA for body text | 2.5ASU White on ASU Orange, fails AA for body text | 4.7ASU White on ASU Gray, passes AA for body text | 4.3ASU White on ASU Copper, fails AA for body text | 2.4ASU White on ASU Turquoise, fails AA for body text | 3.8ASU White on ASU Pink, fails AA for body text | 21.0ASU White on ASU Rich Black, passes AA for body text | ||
| ASU Green | 3.9ASU Green on ASU Maroon, fails AA for body text | 1.4ASU Green on ASU Gold, fails AA for body text | 9.2ASU Green on ASU Rich Black, passes AA for body text | 2.3ASU Green on ASU White, fails AA for body text | 1.3ASU Green on ASU Blue, fails AA for body text | 1.1ASU Green on ASU Orange, fails AA for body text | 2.0ASU Green on ASU Gray, fails AA for body text | 1.9ASU Green on ASU Copper, fails AA for body text | 1.0ASU Green on ASU Turquoise, fails AA for body text | 1.6ASU Green on ASU Pink, fails AA for body text | 2.3ASU Green on ASU White, fails AA for body text | 9.2ASU Green on ASU Rich Black, passes AA for body text | |
| ASU Blue | 3.1ASU Blue on ASU Maroon, fails AA for body text | 1.8ASU Blue on ASU Gold, fails AA for body text | 7.3ASU Blue on ASU Rich Black, passes AA for body text | 2.9ASU Blue on ASU White, fails AA for body text | 1.3ASU Blue on ASU Green, fails AA for body text | 1.1ASU Blue on ASU Orange, fails AA for body text | 1.6ASU Blue on ASU Gray, fails AA for body text | 1.5ASU Blue on ASU Copper, fails AA for body text | 1.2ASU Blue on ASU Turquoise, fails AA for body text | 1.3ASU Blue on ASU Pink, fails AA for body text | 2.9ASU Blue on ASU White, fails AA for body text | 7.3ASU Blue on ASU Rich Black, passes AA for body text | |
| ASU Orange | 3.5ASU Orange on ASU Maroon, fails AA for body text | 1.6ASU Orange on ASU Gold, fails AA for body text | 8.3ASU Orange on ASU Rich Black, passes AA for body text | 2.5ASU Orange on ASU White, fails AA for body text | 1.1ASU Orange on ASU Green, fails AA for body text | 1.1ASU Orange on ASU Blue, fails AA for body text | 1.9ASU Orange on ASU Gray, fails AA for body text | 1.7ASU Orange on ASU Copper, fails AA for body text | 1.1ASU Orange on ASU Turquoise, fails AA for body text | 1.5ASU Orange on ASU Pink, fails AA for body text | 2.5ASU Orange on ASU White, fails AA for body text | 8.3ASU Orange on ASU Rich Black, passes AA for body text | |
| ASU Gray | 1.9ASU Gray on ASU Maroon, fails AA for body text | 3.0ASU Gray on ASU Gold, fails AA for body text | 4.5ASU Gray on ASU Rich Black, fails AA for body text | 4.7ASU Gray on ASU White, passes AA for body text | 2.0ASU Gray on ASU Green, fails AA for body text | 1.6ASU Gray on ASU Blue, fails AA for body text | 1.9ASU Gray on ASU Orange, fails AA for body text | 1.1ASU Gray on ASU Copper, fails AA for body text | 2.0ASU Gray on ASU Turquoise, fails AA for body text | 1.3ASU Gray on ASU Pink, fails AA for body text | 4.7ASU Gray on ASU White, passes AA for body text | 4.5ASU Gray on ASU Rich Black, fails AA for body text | |
| ASU Copper | 2.1ASU Copper on ASU Maroon, fails AA for body text | 2.8ASU Copper on ASU Gold, fails AA for body text | 4.9ASU Copper on ASU Rich Black, passes AA for body text | 4.3ASU Copper on ASU White, fails AA for body text | 1.9ASU Copper on ASU Green, fails AA for body text | 1.5ASU Copper on ASU Blue, fails AA for body text | 1.7ASU Copper on ASU Orange, fails AA for body text | 1.1ASU Copper on ASU Gray, fails AA for body text | 1.8ASU Copper on ASU Turquoise, fails AA for body text | 1.1ASU Copper on ASU Pink, fails AA for body text | 4.3ASU Copper on ASU White, fails AA for body text | 4.9ASU Copper on ASU Rich Black, passes AA for body text | |
| ASU Turquoise | 3.8ASU Turquoise on ASU Maroon, fails AA for body text | 1.5ASU Turquoise on ASU Gold, fails AA for body text | 8.9ASU Turquoise on ASU Rich Black, passes AA for body text | 2.4ASU Turquoise on ASU White, fails AA for body text | 1.0ASU Turquoise on ASU Green, fails AA for body text | 1.2ASU Turquoise on ASU Blue, fails AA for body text | 1.1ASU Turquoise on ASU Orange, fails AA for body text | 2.0ASU Turquoise on ASU Gray, fails AA for body text | 1.8ASU Turquoise on ASU Copper, fails AA for body text | 1.6ASU Turquoise on ASU Pink, fails AA for body text | 2.4ASU Turquoise on ASU White, fails AA for body text | 8.9ASU Turquoise on ASU Rich Black, passes AA for body text | |
| ASU Pink | 2.4ASU Pink on ASU Maroon, fails AA for body text | 2.4ASU Pink on ASU Gold, fails AA for body text | 5.6ASU Pink on ASU Rich Black, passes AA for body text | 3.8ASU Pink on ASU White, fails AA for body text | 1.6ASU Pink on ASU Green, fails AA for body text | 1.3ASU Pink on ASU Blue, fails AA for body text | 1.5ASU Pink on ASU Orange, fails AA for body text | 1.3ASU Pink on ASU Gray, fails AA for body text | 1.1ASU Pink on ASU Copper, fails AA for body text | 1.6ASU Pink on ASU Turquoise, fails AA for body text | 3.8ASU Pink on ASU White, fails AA for body text | 5.6ASU Pink on ASU Rich Black, passes AA for body text | |
| ASU White | 8.9ASU White on ASU Maroon, passes AA for body text | 1.6ASU White on ASU Gold, fails AA for body text | 21.0ASU White on ASU Rich Black, passes AA for body text | 2.3ASU White on ASU Green, fails AA for body text | 2.9ASU White on ASU Blue, fails AA for body text | 2.5ASU White on ASU Orange, fails AA for body text | 4.7ASU White on ASU Gray, passes AA for body text | 4.3ASU White on ASU Copper, fails AA for body text | 2.4ASU White on ASU Turquoise, fails AA for body text | 3.8ASU White on ASU Pink, fails AA for body text | 21.0ASU White on ASU Rich Black, passes AA for body text | ||
| ASU Rich Black | 2.4ASU Rich Black on ASU Maroon, fails AA for body text | 13.4ASU Rich Black on ASU Gold, passes AA for body text | 21.0ASU Rich Black on ASU White, passes AA for body text | 9.2ASU Rich Black on ASU Green, passes AA for body text | 7.3ASU Rich Black on ASU Blue, passes AA for body text | 8.3ASU Rich Black on ASU Orange, passes AA for body text | 4.5ASU Rich Black on ASU Gray, fails AA for body text | 4.9ASU Rich Black on ASU Copper, passes AA for body text | 8.9ASU Rich Black on ASU Turquoise, passes AA for body text | 5.6ASU Rich Black on ASU Pink, passes AA for body text | 21.0ASU Rich Black on ASU White, passes AA for body text |
Sources
- Every color on this page: https://brandguide.asu.edu/brand-elements/design/color
Other colleges & universities
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