University of Kansas brand colors
Kansas publishes fifteen named colors, one of the widest palettes of any institution here, and every one carries a Pantone reference. The secondary set is named for the landscape and the campus: Tallgrass, Limestone, Wheat, Steam.
Official site: ku.edu
Palette image
Every swatch on this page, as one image you can save or share.
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Kansas Blue | primary | #0051BA | 0, 81, 186 | 214, 100%, 36% | 293 | 100, 55, 0, 5 | Fill screen |
| Crimson | secondary | #E8000D | 232, 0, 13 | 357, 100%, 45% | 186 | 0, 100, 80, 5 | Fill screen |
| Night | neutral dark | #003459 | 0, 52, 89 | 205, 100%, 17% | 655 C | -- | Fill screen |
| Lake | accent | #2767FF | 39, 103, 255 | 222, 100%, 58% | 285 C | -- | Fill screen |
| Sky | accent | #73CBF2 | 115, 203, 242 | 198, 83%, 70% | 297 C | -- | Fill screen |
| Fog | neutral light | #8E9FBC | 142, 159, 188 | 218, 26%, 65% | 535 C | -- | Fill screen |
| Steam | neutral light | #DDE5ED | 221, 229, 237 | 210, 31%, 90% | 656 C | -- | Fill screen |
| Fire | accent | #FF3042 | 255, 48, 66 | 355, 100%, 59% | 185 C | -- | Fill screen |
| Brick | accent | #971B2F | 151, 27, 47 | 350, 70%, 35% | 7427 C | -- | Fill screen |
| Wheat | accent | #F2A900 | 242, 169, 0 | 42, 100%, 47% | 130 C | -- | Fill screen |
| Terra Cotta | accent | #C66E4E | 198, 110, 78 | 16, 51%, 54% | 7618 C | -- | Fill screen |
| Tallgrass | accent | #BE9A79 | 190, 154, 121 | 29, 35%, 61% | 2316 C | -- | Fill screen |
| Limestone | neutral light | #D7D2CB | 215, 210, 203 | 35, 13%, 82% | Warm Gray 1 C | -- | Fill screen |
| Jayhawk Yellow | accent | #FFC82D | 255, 200, 45 | 44, 100%, 59% | 116 | -- | Fill screen |
| Signature Gray | neutral dark | #85898A | 133, 137, 138 | 192, 2%, 53% | 430 | -- | Fill screen |
University of Kansas against your project
Contrast pairs
Kansas Blue passes AA for body text on white, at 7.3 to 1.
Of 272 ordered pairs in this palette, 60 clear 4.5 to 1 for body text and 98 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Kansas Blue | Crimson | Night | Lake | Sky | Fog | Steam | Fire | Brick | Wheat | Terra Cotta | Tallgrass | Limestone | Jayhawk Yellow | Signature Gray | White | Black |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Kansas Blue | 1.5Kansas Blue on Crimson, fails AA for body text | 1.8Kansas Blue on Night, fails AA for body text | 1.6Kansas Blue on Lake, fails AA for body text | 4.0Kansas Blue on Sky, fails AA for body text | 2.7Kansas Blue on Fog, fails AA for body text | 5.7Kansas Blue on Steam, passes AA for body text | 2.0Kansas Blue on Fire, fails AA for body text | 1.1Kansas Blue on Brick, fails AA for body text | 3.6Kansas Blue on Wheat, fails AA for body text | 2.0Kansas Blue on Terra Cotta, fails AA for body text | 2.8Kansas Blue on Tallgrass, fails AA for body text | 4.8Kansas Blue on Limestone, passes AA for body text | 4.7Kansas Blue on Jayhawk Yellow, passes AA for body text | 2.1Kansas Blue on Signature Gray, fails AA for body text | 7.3Kansas Blue on White, passes AA for body text | 2.9Kansas Blue on Black, fails AA for body text | |
| Crimson | 1.5Crimson on Kansas Blue, fails AA for body text | 2.7Crimson on Night, fails AA for body text | 1.0Crimson on Lake, fails AA for body text | 2.6Crimson on Sky, fails AA for body text | 1.8Crimson on Fog, fails AA for body text | 3.7Crimson on Steam, fails AA for body text | 1.3Crimson on Fire, fails AA for body text | 1.8Crimson on Brick, fails AA for body text | 2.4Crimson on Wheat, fails AA for body text | 1.3Crimson on Terra Cotta, fails AA for body text | 1.8Crimson on Tallgrass, fails AA for body text | 3.1Crimson on Limestone, fails AA for body text | 3.0Crimson on Jayhawk Yellow, fails AA for body text | 1.3Crimson on Signature Gray, fails AA for body text | 4.7Crimson on White, passes AA for body text | 4.4Crimson on Black, fails AA for body text | |
| Night | 1.8Night on Kansas Blue, fails AA for body text | 2.7Night on Crimson, fails AA for body text | 2.7Night on Lake, fails AA for body text | 7.1Night on Sky, passes AA for body text | 4.8Night on Fog, passes AA for body text | 10.1Night on Steam, passes AA for body text | 3.5Night on Fire, fails AA for body text | 1.5Night on Brick, fails AA for body text | 6.4Night on Wheat, passes AA for body text | 3.5Night on Terra Cotta, fails AA for body text | 5.0Night on Tallgrass, passes AA for body text | 8.5Night on Limestone, passes AA for body text | 8.3Night on Jayhawk Yellow, passes AA for body text | 3.6Night on Signature Gray, fails AA for body text | 12.8Night on White, passes AA for body text | 1.6Night on Black, fails AA for body text | |
| Lake | 1.6Lake on Kansas Blue, fails AA for body text | 1.0Lake on Crimson, fails AA for body text | 2.7Lake on Night, fails AA for body text | 2.6Lake on Sky, fails AA for body text | 1.8Lake on Fog, fails AA for body text | 3.7Lake on Steam, fails AA for body text | 1.3Lake on Fire, fails AA for body text | 1.8Lake on Brick, fails AA for body text | 2.3Lake on Wheat, fails AA for body text | 1.3Lake on Terra Cotta, fails AA for body text | 1.8Lake on Tallgrass, fails AA for body text | 3.1Lake on Limestone, fails AA for body text | 3.0Lake on Jayhawk Yellow, fails AA for body text | 1.3Lake on Signature Gray, fails AA for body text | 4.7Lake on White, passes AA for body text | 4.5Lake on Black, fails AA for body text | |
| Sky | 4.0Sky on Kansas Blue, fails AA for body text | 2.6Sky on Crimson, fails AA for body text | 7.1Sky on Night, passes AA for body text | 2.6Sky on Lake, fails AA for body text | 1.5Sky on Fog, fails AA for body text | 1.4Sky on Steam, fails AA for body text | 2.0Sky on Fire, fails AA for body text | 4.6Sky on Brick, passes AA for body text | 1.1Sky on Wheat, fails AA for body text | 2.0Sky on Terra Cotta, fails AA for body text | 1.4Sky on Tallgrass, fails AA for body text | 1.2Sky on Limestone, fails AA for body text | 1.2Sky on Jayhawk Yellow, fails AA for body text | 1.9Sky on Signature Gray, fails AA for body text | 1.8Sky on White, fails AA for body text | 11.6Sky on Black, passes AA for body text | |
| Fog | 2.7Fog on Kansas Blue, fails AA for body text | 1.8Fog on Crimson, fails AA for body text | 4.8Fog on Night, passes AA for body text | 1.8Fog on Lake, fails AA for body text | 1.5Fog on Sky, fails AA for body text | 2.1Fog on Steam, fails AA for body text | 1.4Fog on Fire, fails AA for body text | 3.1Fog on Brick, fails AA for body text | 1.3Fog on Wheat, fails AA for body text | 1.4Fog on Terra Cotta, fails AA for body text | 1.0Fog on Tallgrass, fails AA for body text | 1.8Fog on Limestone, fails AA for body text | 1.7Fog on Jayhawk Yellow, fails AA for body text | 1.3Fog on Signature Gray, fails AA for body text | 2.7Fog on White, fails AA for body text | 7.8Fog on Black, passes AA for body text | |
| Steam | 5.7Steam on Kansas Blue, passes AA for body text | 3.7Steam on Crimson, fails AA for body text | 10.1Steam on Night, passes AA for body text | 3.7Steam on Lake, fails AA for body text | 1.4Steam on Sky, fails AA for body text | 2.1Steam on Fog, fails AA for body text | 2.9Steam on Fire, fails AA for body text | 6.6Steam on Brick, passes AA for body text | 1.6Steam on Wheat, fails AA for body text | 2.9Steam on Terra Cotta, fails AA for body text | 2.0Steam on Tallgrass, fails AA for body text | 1.2Steam on Limestone, fails AA for body text | 1.2Steam on Jayhawk Yellow, fails AA for body text | 2.8Steam on Signature Gray, fails AA for body text | 1.3Steam on White, fails AA for body text | 16.5Steam on Black, passes AA for body text | |
| Fire | 2.0Fire on Kansas Blue, fails AA for body text | 1.3Fire on Crimson, fails AA for body text | 3.5Fire on Night, fails AA for body text | 1.3Fire on Lake, fails AA for body text | 2.0Fire on Sky, fails AA for body text | 1.4Fire on Fog, fails AA for body text | 2.9Fire on Steam, fails AA for body text | 2.3Fire on Brick, fails AA for body text | 1.8Fire on Wheat, fails AA for body text | 1.0Fire on Terra Cotta, fails AA for body text | 1.4Fire on Tallgrass, fails AA for body text | 2.4Fire on Limestone, fails AA for body text | 2.4Fire on Jayhawk Yellow, fails AA for body text | 1.0Fire on Signature Gray, fails AA for body text | 3.6Fire on White, fails AA for body text | 5.8Fire on Black, passes AA for body text | |
| Brick | 1.1Brick on Kansas Blue, fails AA for body text | 1.8Brick on Crimson, fails AA for body text | 1.5Brick on Night, fails AA for body text | 1.8Brick on Lake, fails AA for body text | 4.6Brick on Sky, passes AA for body text | 3.1Brick on Fog, fails AA for body text | 6.6Brick on Steam, passes AA for body text | 2.3Brick on Fire, fails AA for body text | 4.2Brick on Wheat, fails AA for body text | 2.3Brick on Terra Cotta, fails AA for body text | 3.2Brick on Tallgrass, fails AA for body text | 5.6Brick on Limestone, passes AA for body text | 5.4Brick on Jayhawk Yellow, passes AA for body text | 2.4Brick on Signature Gray, fails AA for body text | 8.3Brick on White, passes AA for body text | 2.5Brick on Black, fails AA for body text | |
| Wheat | 3.6Wheat on Kansas Blue, fails AA for body text | 2.4Wheat on Crimson, fails AA for body text | 6.4Wheat on Night, passes AA for body text | 2.3Wheat on Lake, fails AA for body text | 1.1Wheat on Sky, fails AA for body text | 1.3Wheat on Fog, fails AA for body text | 1.6Wheat on Steam, fails AA for body text | 1.8Wheat on Fire, fails AA for body text | 4.2Wheat on Brick, fails AA for body text | 1.8Wheat on Terra Cotta, fails AA for body text | 1.3Wheat on Tallgrass, fails AA for body text | 1.3Wheat on Limestone, fails AA for body text | 1.3Wheat on Jayhawk Yellow, fails AA for body text | 1.8Wheat on Signature Gray, fails AA for body text | 2.0Wheat on White, fails AA for body text | 10.4Wheat on Black, passes AA for body text | |
| Terra Cotta | 2.0Terra Cotta on Kansas Blue, fails AA for body text | 1.3Terra Cotta on Crimson, fails AA for body text | 3.5Terra Cotta on Night, fails AA for body text | 1.3Terra Cotta on Lake, fails AA for body text | 2.0Terra Cotta on Sky, fails AA for body text | 1.4Terra Cotta on Fog, fails AA for body text | 2.9Terra Cotta on Steam, fails AA for body text | 1.0Terra Cotta on Fire, fails AA for body text | 2.3Terra Cotta on Brick, fails AA for body text | 1.8Terra Cotta on Wheat, fails AA for body text | 1.4Terra Cotta on Tallgrass, fails AA for body text | 2.4Terra Cotta on Limestone, fails AA for body text | 2.4Terra Cotta on Jayhawk Yellow, fails AA for body text | 1.0Terra Cotta on Signature Gray, fails AA for body text | 3.7Terra Cotta on White, fails AA for body text | 5.7Terra Cotta on Black, passes AA for body text | |
| Tallgrass | 2.8Tallgrass on Kansas Blue, fails AA for body text | 1.8Tallgrass on Crimson, fails AA for body text | 5.0Tallgrass on Night, passes AA for body text | 1.8Tallgrass on Lake, fails AA for body text | 1.4Tallgrass on Sky, fails AA for body text | 1.0Tallgrass on Fog, fails AA for body text | 2.0Tallgrass on Steam, fails AA for body text | 1.4Tallgrass on Fire, fails AA for body text | 3.2Tallgrass on Brick, fails AA for body text | 1.3Tallgrass on Wheat, fails AA for body text | 1.4Tallgrass on Terra Cotta, fails AA for body text | 1.7Tallgrass on Limestone, fails AA for body text | 1.7Tallgrass on Jayhawk Yellow, fails AA for body text | 1.4Tallgrass on Signature Gray, fails AA for body text | 2.6Tallgrass on White, fails AA for body text | 8.1Tallgrass on Black, passes AA for body text | |
| Limestone | 4.8Limestone on Kansas Blue, passes AA for body text | 3.1Limestone on Crimson, fails AA for body text | 8.5Limestone on Night, passes AA for body text | 3.1Limestone on Lake, fails AA for body text | 1.2Limestone on Sky, fails AA for body text | 1.8Limestone on Fog, fails AA for body text | 1.2Limestone on Steam, fails AA for body text | 2.4Limestone on Fire, fails AA for body text | 5.6Limestone on Brick, passes AA for body text | 1.3Limestone on Wheat, fails AA for body text | 2.4Limestone on Terra Cotta, fails AA for body text | 1.7Limestone on Tallgrass, fails AA for body text | 1.0Limestone on Jayhawk Yellow, fails AA for body text | 2.4Limestone on Signature Gray, fails AA for body text | 1.5Limestone on White, fails AA for body text | 14.0Limestone on Black, passes AA for body text | |
| Jayhawk Yellow | 4.7Jayhawk Yellow on Kansas Blue, passes AA for body text | 3.0Jayhawk Yellow on Crimson, fails AA for body text | 8.3Jayhawk Yellow on Night, passes AA for body text | 3.0Jayhawk Yellow on Lake, fails AA for body text | 1.2Jayhawk Yellow on Sky, fails AA for body text | 1.7Jayhawk Yellow on Fog, fails AA for body text | 1.2Jayhawk Yellow on Steam, fails AA for body text | 2.4Jayhawk Yellow on Fire, fails AA for body text | 5.4Jayhawk Yellow on Brick, passes AA for body text | 1.3Jayhawk Yellow on Wheat, fails AA for body text | 2.4Jayhawk Yellow on Terra Cotta, fails AA for body text | 1.7Jayhawk Yellow on Tallgrass, fails AA for body text | 1.0Jayhawk Yellow on Limestone, fails AA for body text | 2.3Jayhawk Yellow on Signature Gray, fails AA for body text | 1.6Jayhawk Yellow on White, fails AA for body text | 13.6Jayhawk Yellow on Black, passes AA for body text | |
| Signature Gray | 2.1Signature Gray on Kansas Blue, fails AA for body text | 1.3Signature Gray on Crimson, fails AA for body text | 3.6Signature Gray on Night, fails AA for body text | 1.3Signature Gray on Lake, fails AA for body text | 1.9Signature Gray on Sky, fails AA for body text | 1.3Signature Gray on Fog, fails AA for body text | 2.8Signature Gray on Steam, fails AA for body text | 1.0Signature Gray on Fire, fails AA for body text | 2.4Signature Gray on Brick, fails AA for body text | 1.8Signature Gray on Wheat, fails AA for body text | 1.0Signature Gray on Terra Cotta, fails AA for body text | 1.4Signature Gray on Tallgrass, fails AA for body text | 2.4Signature Gray on Limestone, fails AA for body text | 2.3Signature Gray on Jayhawk Yellow, fails AA for body text | 3.5Signature Gray on White, fails AA for body text | 5.9Signature Gray on Black, passes AA for body text | |
| White | 7.3White on Kansas Blue, passes AA for body text | 4.7White on Crimson, passes AA for body text | 12.8White on Night, passes AA for body text | 4.7White on Lake, passes AA for body text | 1.8White on Sky, fails AA for body text | 2.7White on Fog, fails AA for body text | 1.3White on Steam, fails AA for body text | 3.6White on Fire, fails AA for body text | 8.3White on Brick, passes AA for body text | 2.0White on Wheat, fails AA for body text | 3.7White on Terra Cotta, fails AA for body text | 2.6White on Tallgrass, fails AA for body text | 1.5White on Limestone, fails AA for body text | 1.6White on Jayhawk Yellow, fails AA for body text | 3.5White on Signature Gray, fails AA for body text | 21.0White on Black, passes AA for body text | |
| Black | 2.9Black on Kansas Blue, fails AA for body text | 4.4Black on Crimson, fails AA for body text | 1.6Black on Night, fails AA for body text | 4.5Black on Lake, fails AA for body text | 11.6Black on Sky, passes AA for body text | 7.8Black on Fog, passes AA for body text | 16.5Black on Steam, passes AA for body text | 5.8Black on Fire, passes AA for body text | 2.5Black on Brick, fails AA for body text | 10.4Black on Wheat, passes AA for body text | 5.7Black on Terra Cotta, passes AA for body text | 8.1Black on Tallgrass, passes AA for body text | 14.0Black on Limestone, passes AA for body text | 13.6Black on Jayhawk Yellow, passes AA for body text | 5.9Black on Signature Gray, passes AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://brand.ku.edu/guidelines/design/color
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