University of Kansas brand colors
Kansas publishes fifteen named colors, one of the widest palettes of any institution here, and every one carries a Pantone reference. The secondary set is named for the landscape and the campus: Tallgrass, Limestone, Wheat, Steam.
Official site: ku.edu
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Kansas Blue | primary | #0051BA | 0, 81, 186 | 214, 100%, 36% | 293 | 100, 55, 0, 5 | Fill screen |
| Crimson | secondary | #E8000D | 232, 0, 13 | 357, 100%, 45% | 186 | 0, 100, 80, 5 | Fill screen |
| Night | neutral dark | #003459 | 0, 52, 89 | 205, 100%, 17% | 655 C | -- | Fill screen |
| Lake | accent | #2767FF | 39, 103, 255 | 222, 100%, 58% | 285 C | -- | Fill screen |
| Sky | accent | #73CBF2 | 115, 203, 242 | 198, 83%, 70% | 297 C | -- | Fill screen |
| Fog | neutral light | #8E9FBC | 142, 159, 188 | 218, 26%, 65% | 535 C | -- | Fill screen |
| Steam | neutral light | #DDE5ED | 221, 229, 237 | 210, 31%, 90% | 656 C | -- | Fill screen |
| Fire | accent | #FF3042 | 255, 48, 66 | 355, 100%, 59% | 185 C | -- | Fill screen |
| Brick | accent | #971B2F | 151, 27, 47 | 350, 70%, 35% | 7427 C | -- | Fill screen |
| Wheat | accent | #F2A900 | 242, 169, 0 | 42, 100%, 47% | 130 C | -- | Fill screen |
| Terra Cotta | accent | #C66E4E | 198, 110, 78 | 16, 51%, 54% | 7618 C | -- | Fill screen |
| Tallgrass | accent | #BE9A79 | 190, 154, 121 | 29, 35%, 61% | 2316 C | -- | Fill screen |
| Limestone | neutral light | #D7D2CB | 215, 210, 203 | 35, 13%, 82% | Warm Gray 1 C | -- | Fill screen |
| Jayhawk Yellow | accent | #FFC82D | 255, 200, 45 | 44, 100%, 59% | 116 | -- | Fill screen |
| Signature Gray | neutral dark | #85898A | 133, 137, 138 | 192, 2%, 53% | 430 | -- | Fill screen |
Contrast pairs
Kansas Blue passes AA for body text on white, at 7.3 to 1.
Of 272 ordered pairs in this palette, 60 clear 4.5 to 1 for body text and 98 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Kansas Blue | Crimson | Night | Lake | Sky | Fog | Steam | Fire | Brick | Wheat | Terra Cotta | Tallgrass | Limestone | Jayhawk Yellow | Signature Gray | White | Black |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Kansas Blue | 1.5Kansas Blue on Crimson, fails AA for body text | 1.8Kansas Blue on Night, fails AA for body text | 1.6Kansas Blue on Lake, fails AA for body text | 4.0Kansas Blue on Sky, fails AA for body text | 2.7Kansas Blue on Fog, fails AA for body text | 5.7Kansas Blue on Steam, passes AA for body text | 2.0Kansas Blue on Fire, fails AA for body text | 1.1Kansas Blue on Brick, fails AA for body text | 3.6Kansas Blue on Wheat, fails AA for body text | 2.0Kansas Blue on Terra Cotta, fails AA for body text | 2.8Kansas Blue on Tallgrass, fails AA for body text | 4.8Kansas Blue on Limestone, passes AA for body text | 4.7Kansas Blue on Jayhawk Yellow, passes AA for body text | 2.1Kansas Blue on Signature Gray, fails AA for body text | 7.3Kansas Blue on White, passes AA for body text | 2.9Kansas Blue on Black, fails AA for body text | |
| Crimson | 1.5Crimson on Kansas Blue, fails AA for body text | 2.7Crimson on Night, fails AA for body text | 1.0Crimson on Lake, fails AA for body text | 2.6Crimson on Sky, fails AA for body text | 1.8Crimson on Fog, fails AA for body text | 3.7Crimson on Steam, fails AA for body text | 1.3Crimson on Fire, fails AA for body text | 1.8Crimson on Brick, fails AA for body text | 2.4Crimson on Wheat, fails AA for body text | 1.3Crimson on Terra Cotta, fails AA for body text | 1.8Crimson on Tallgrass, fails AA for body text | 3.1Crimson on Limestone, fails AA for body text | 3.0Crimson on Jayhawk Yellow, fails AA for body text | 1.3Crimson on Signature Gray, fails AA for body text | 4.7Crimson on White, passes AA for body text | 4.4Crimson on Black, fails AA for body text | |
| Night | 1.8Night on Kansas Blue, fails AA for body text | 2.7Night on Crimson, fails AA for body text | 2.7Night on Lake, fails AA for body text | 7.1Night on Sky, passes AA for body text | 4.8Night on Fog, passes AA for body text | 10.1Night on Steam, passes AA for body text | 3.5Night on Fire, fails AA for body text | 1.5Night on Brick, fails AA for body text | 6.4Night on Wheat, passes AA for body text | 3.5Night on Terra Cotta, fails AA for body text | 5.0Night on Tallgrass, passes AA for body text | 8.5Night on Limestone, passes AA for body text | 8.3Night on Jayhawk Yellow, passes AA for body text | 3.6Night on Signature Gray, fails AA for body text | 12.8Night on White, passes AA for body text | 1.6Night on Black, fails AA for body text | |
| Lake | 1.6Lake on Kansas Blue, fails AA for body text | 1.0Lake on Crimson, fails AA for body text | 2.7Lake on Night, fails AA for body text | 2.6Lake on Sky, fails AA for body text | 1.8Lake on Fog, fails AA for body text | 3.7Lake on Steam, fails AA for body text | 1.3Lake on Fire, fails AA for body text | 1.8Lake on Brick, fails AA for body text | 2.3Lake on Wheat, fails AA for body text | 1.3Lake on Terra Cotta, fails AA for body text | 1.8Lake on Tallgrass, fails AA for body text | 3.1Lake on Limestone, fails AA for body text | 3.0Lake on Jayhawk Yellow, fails AA for body text | 1.3Lake on Signature Gray, fails AA for body text | 4.7Lake on White, passes AA for body text | 4.5Lake on Black, fails AA for body text | |
| Sky | 4.0Sky on Kansas Blue, fails AA for body text | 2.6Sky on Crimson, fails AA for body text | 7.1Sky on Night, passes AA for body text | 2.6Sky on Lake, fails AA for body text | 1.5Sky on Fog, fails AA for body text | 1.4Sky on Steam, fails AA for body text | 2.0Sky on Fire, fails AA for body text | 4.6Sky on Brick, passes AA for body text | 1.1Sky on Wheat, fails AA for body text | 2.0Sky on Terra Cotta, fails AA for body text | 1.4Sky on Tallgrass, fails AA for body text | 1.2Sky on Limestone, fails AA for body text | 1.2Sky on Jayhawk Yellow, fails AA for body text | 1.9Sky on Signature Gray, fails AA for body text | 1.8Sky on White, fails AA for body text | 11.6Sky on Black, passes AA for body text | |
| Fog | 2.7Fog on Kansas Blue, fails AA for body text | 1.8Fog on Crimson, fails AA for body text | 4.8Fog on Night, passes AA for body text | 1.8Fog on Lake, fails AA for body text | 1.5Fog on Sky, fails AA for body text | 2.1Fog on Steam, fails AA for body text | 1.4Fog on Fire, fails AA for body text | 3.1Fog on Brick, fails AA for body text | 1.3Fog on Wheat, fails AA for body text | 1.4Fog on Terra Cotta, fails AA for body text | 1.0Fog on Tallgrass, fails AA for body text | 1.8Fog on Limestone, fails AA for body text | 1.7Fog on Jayhawk Yellow, fails AA for body text | 1.3Fog on Signature Gray, fails AA for body text | 2.7Fog on White, fails AA for body text | 7.8Fog on Black, passes AA for body text | |
| Steam | 5.7Steam on Kansas Blue, passes AA for body text | 3.7Steam on Crimson, fails AA for body text | 10.1Steam on Night, passes AA for body text | 3.7Steam on Lake, fails AA for body text | 1.4Steam on Sky, fails AA for body text | 2.1Steam on Fog, fails AA for body text | 2.9Steam on Fire, fails AA for body text | 6.6Steam on Brick, passes AA for body text | 1.6Steam on Wheat, fails AA for body text | 2.9Steam on Terra Cotta, fails AA for body text | 2.0Steam on Tallgrass, fails AA for body text | 1.2Steam on Limestone, fails AA for body text | 1.2Steam on Jayhawk Yellow, fails AA for body text | 2.8Steam on Signature Gray, fails AA for body text | 1.3Steam on White, fails AA for body text | 16.5Steam on Black, passes AA for body text | |
| Fire | 2.0Fire on Kansas Blue, fails AA for body text | 1.3Fire on Crimson, fails AA for body text | 3.5Fire on Night, fails AA for body text | 1.3Fire on Lake, fails AA for body text | 2.0Fire on Sky, fails AA for body text | 1.4Fire on Fog, fails AA for body text | 2.9Fire on Steam, fails AA for body text | 2.3Fire on Brick, fails AA for body text | 1.8Fire on Wheat, fails AA for body text | 1.0Fire on Terra Cotta, fails AA for body text | 1.4Fire on Tallgrass, fails AA for body text | 2.4Fire on Limestone, fails AA for body text | 2.4Fire on Jayhawk Yellow, fails AA for body text | 1.0Fire on Signature Gray, fails AA for body text | 3.6Fire on White, fails AA for body text | 5.8Fire on Black, passes AA for body text | |
| Brick | 1.1Brick on Kansas Blue, fails AA for body text | 1.8Brick on Crimson, fails AA for body text | 1.5Brick on Night, fails AA for body text | 1.8Brick on Lake, fails AA for body text | 4.6Brick on Sky, passes AA for body text | 3.1Brick on Fog, fails AA for body text | 6.6Brick on Steam, passes AA for body text | 2.3Brick on Fire, fails AA for body text | 4.2Brick on Wheat, fails AA for body text | 2.3Brick on Terra Cotta, fails AA for body text | 3.2Brick on Tallgrass, fails AA for body text | 5.6Brick on Limestone, passes AA for body text | 5.4Brick on Jayhawk Yellow, passes AA for body text | 2.4Brick on Signature Gray, fails AA for body text | 8.3Brick on White, passes AA for body text | 2.5Brick on Black, fails AA for body text | |
| Wheat | 3.6Wheat on Kansas Blue, fails AA for body text | 2.4Wheat on Crimson, fails AA for body text | 6.4Wheat on Night, passes AA for body text | 2.3Wheat on Lake, fails AA for body text | 1.1Wheat on Sky, fails AA for body text | 1.3Wheat on Fog, fails AA for body text | 1.6Wheat on Steam, fails AA for body text | 1.8Wheat on Fire, fails AA for body text | 4.2Wheat on Brick, fails AA for body text | 1.8Wheat on Terra Cotta, fails AA for body text | 1.3Wheat on Tallgrass, fails AA for body text | 1.3Wheat on Limestone, fails AA for body text | 1.3Wheat on Jayhawk Yellow, fails AA for body text | 1.8Wheat on Signature Gray, fails AA for body text | 2.0Wheat on White, fails AA for body text | 10.4Wheat on Black, passes AA for body text | |
| Terra Cotta | 2.0Terra Cotta on Kansas Blue, fails AA for body text | 1.3Terra Cotta on Crimson, fails AA for body text | 3.5Terra Cotta on Night, fails AA for body text | 1.3Terra Cotta on Lake, fails AA for body text | 2.0Terra Cotta on Sky, fails AA for body text | 1.4Terra Cotta on Fog, fails AA for body text | 2.9Terra Cotta on Steam, fails AA for body text | 1.0Terra Cotta on Fire, fails AA for body text | 2.3Terra Cotta on Brick, fails AA for body text | 1.8Terra Cotta on Wheat, fails AA for body text | 1.4Terra Cotta on Tallgrass, fails AA for body text | 2.4Terra Cotta on Limestone, fails AA for body text | 2.4Terra Cotta on Jayhawk Yellow, fails AA for body text | 1.0Terra Cotta on Signature Gray, fails AA for body text | 3.7Terra Cotta on White, fails AA for body text | 5.7Terra Cotta on Black, passes AA for body text | |
| Tallgrass | 2.8Tallgrass on Kansas Blue, fails AA for body text | 1.8Tallgrass on Crimson, fails AA for body text | 5.0Tallgrass on Night, passes AA for body text | 1.8Tallgrass on Lake, fails AA for body text | 1.4Tallgrass on Sky, fails AA for body text | 1.0Tallgrass on Fog, fails AA for body text | 2.0Tallgrass on Steam, fails AA for body text | 1.4Tallgrass on Fire, fails AA for body text | 3.2Tallgrass on Brick, fails AA for body text | 1.3Tallgrass on Wheat, fails AA for body text | 1.4Tallgrass on Terra Cotta, fails AA for body text | 1.7Tallgrass on Limestone, fails AA for body text | 1.7Tallgrass on Jayhawk Yellow, fails AA for body text | 1.4Tallgrass on Signature Gray, fails AA for body text | 2.6Tallgrass on White, fails AA for body text | 8.1Tallgrass on Black, passes AA for body text | |
| Limestone | 4.8Limestone on Kansas Blue, passes AA for body text | 3.1Limestone on Crimson, fails AA for body text | 8.5Limestone on Night, passes AA for body text | 3.1Limestone on Lake, fails AA for body text | 1.2Limestone on Sky, fails AA for body text | 1.8Limestone on Fog, fails AA for body text | 1.2Limestone on Steam, fails AA for body text | 2.4Limestone on Fire, fails AA for body text | 5.6Limestone on Brick, passes AA for body text | 1.3Limestone on Wheat, fails AA for body text | 2.4Limestone on Terra Cotta, fails AA for body text | 1.7Limestone on Tallgrass, fails AA for body text | 1.0Limestone on Jayhawk Yellow, fails AA for body text | 2.4Limestone on Signature Gray, fails AA for body text | 1.5Limestone on White, fails AA for body text | 14.0Limestone on Black, passes AA for body text | |
| Jayhawk Yellow | 4.7Jayhawk Yellow on Kansas Blue, passes AA for body text | 3.0Jayhawk Yellow on Crimson, fails AA for body text | 8.3Jayhawk Yellow on Night, passes AA for body text | 3.0Jayhawk Yellow on Lake, fails AA for body text | 1.2Jayhawk Yellow on Sky, fails AA for body text | 1.7Jayhawk Yellow on Fog, fails AA for body text | 1.2Jayhawk Yellow on Steam, fails AA for body text | 2.4Jayhawk Yellow on Fire, fails AA for body text | 5.4Jayhawk Yellow on Brick, passes AA for body text | 1.3Jayhawk Yellow on Wheat, fails AA for body text | 2.4Jayhawk Yellow on Terra Cotta, fails AA for body text | 1.7Jayhawk Yellow on Tallgrass, fails AA for body text | 1.0Jayhawk Yellow on Limestone, fails AA for body text | 2.3Jayhawk Yellow on Signature Gray, fails AA for body text | 1.6Jayhawk Yellow on White, fails AA for body text | 13.6Jayhawk Yellow on Black, passes AA for body text | |
| Signature Gray | 2.1Signature Gray on Kansas Blue, fails AA for body text | 1.3Signature Gray on Crimson, fails AA for body text | 3.6Signature Gray on Night, fails AA for body text | 1.3Signature Gray on Lake, fails AA for body text | 1.9Signature Gray on Sky, fails AA for body text | 1.3Signature Gray on Fog, fails AA for body text | 2.8Signature Gray on Steam, fails AA for body text | 1.0Signature Gray on Fire, fails AA for body text | 2.4Signature Gray on Brick, fails AA for body text | 1.8Signature Gray on Wheat, fails AA for body text | 1.0Signature Gray on Terra Cotta, fails AA for body text | 1.4Signature Gray on Tallgrass, fails AA for body text | 2.4Signature Gray on Limestone, fails AA for body text | 2.3Signature Gray on Jayhawk Yellow, fails AA for body text | 3.5Signature Gray on White, fails AA for body text | 5.9Signature Gray on Black, passes AA for body text | |
| White | 7.3White on Kansas Blue, passes AA for body text | 4.7White on Crimson, passes AA for body text | 12.8White on Night, passes AA for body text | 4.7White on Lake, passes AA for body text | 1.8White on Sky, fails AA for body text | 2.7White on Fog, fails AA for body text | 1.3White on Steam, fails AA for body text | 3.6White on Fire, fails AA for body text | 8.3White on Brick, passes AA for body text | 2.0White on Wheat, fails AA for body text | 3.7White on Terra Cotta, fails AA for body text | 2.6White on Tallgrass, fails AA for body text | 1.5White on Limestone, fails AA for body text | 1.6White on Jayhawk Yellow, fails AA for body text | 3.5White on Signature Gray, fails AA for body text | 21.0White on Black, passes AA for body text | |
| Black | 2.9Black on Kansas Blue, fails AA for body text | 4.4Black on Crimson, fails AA for body text | 1.6Black on Night, fails AA for body text | 4.5Black on Lake, fails AA for body text | 11.6Black on Sky, passes AA for body text | 7.8Black on Fog, passes AA for body text | 16.5Black on Steam, passes AA for body text | 5.8Black on Fire, passes AA for body text | 2.5Black on Brick, fails AA for body text | 10.4Black on Wheat, passes AA for body text | 5.7Black on Terra Cotta, passes AA for body text | 8.1Black on Tallgrass, passes AA for body text | 14.0Black on Limestone, passes AA for body text | 13.6Black on Jayhawk Yellow, passes AA for body text | 5.9Black on Signature Gray, passes AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://brand.ku.edu/guidelines/design/color
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