Georgia Institute of Technology brand colors
Tech Gold is specified with a metallic Pantone alongside the standard one, which is rare outside sports branding. The accent palette is named entirely for the campus: Campanile, Whistle, Burdell, Tech Lawn.
Official site: gatech.edu
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Gold | primary | #B39051 | 179, 144, 81 | 39, 39%, 51% | 118 (metallic 10126) | 0, 19, 54, 29 | Fill screen |
| Navy | secondary | #051E39 | 5, 30, 57 | 211, 84%, 12% | 2380 | 96, 82, 47, 58 | Fill screen |
| White | background | #FFFFFF | 255, 255, 255 | 0, 0%, 100% | -- | 0, 0, 0, 0 | Fill screen |
| Dark Gold | accent | #8F713D | 143, 113, 61 | 38, 40%, 40% | -- | 39, 49, 86, 18 | Fill screen |
| Diploma | neutral light | #F9F6E5 | 249, 246, 229 | 51, 62%, 94% | -- | 2, 2, 10, 0 | Fill screen |
| Buzz | accent | #EAAA00 | 234, 170, 0 | 44, 100%, 46% | -- | 0, 30, 100, 0 | Fill screen |
| Campanile | accent | #048A81 | 4, 138, 129 | 176, 94%, 28% | -- | 85, 10, 39, 18 | Fill screen |
| Whistle | accent | #660064 | 102, 0, 100 | 301, 100%, 20% | -- | 47, 100, 0, 29 | Fill screen |
| Burdell | neutral light | #BBE6F2 | 187, 230, 242 | 193, 68%, 84% | -- | 25, 1, 0, 0 | Fill screen |
| Azalea | accent | #D90368 | 217, 3, 104 | 332, 97%, 43% | -- | 1, 100, 14, 3 | Fill screen |
| Tech Lawn | accent | #066034 | 6, 96, 52 | 151, 88%, 20% | -- | 90, 36, 93, 32 | Fill screen |
Contrast pairs
Gold passes AA for body text on black, at 7 to 1.
Of 154 ordered pairs in this palette, 56 clear 4.5 to 1 for body text and 82 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Gold | Navy | White | Dark Gold | Diploma | Buzz | Campanile | Whistle | Burdell | Azalea | Tech Lawn | White | Black |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Gold | 5.6Gold on Navy, passes AA for body text | 3.0Gold on White, fails AA for body text | 1.5Gold on Dark Gold, fails AA for body text | 2.8Gold on Diploma, fails AA for body text | 1.5Gold on Buzz, fails AA for body text | 1.4Gold on Campanile, fails AA for body text | 4.0Gold on Whistle, fails AA for body text | 2.2Gold on Burdell, fails AA for body text | 1.7Gold on Azalea, fails AA for body text | 2.6Gold on Tech Lawn, fails AA for body text | 3.0Gold on White, fails AA for body text | 7.0Gold on Black, passes AA for body text | |
| Navy | 5.6Navy on Gold, passes AA for body text | 16.8Navy on White, passes AA for body text | 3.7Navy on Dark Gold, fails AA for body text | 15.5Navy on Diploma, passes AA for body text | 8.2Navy on Buzz, passes AA for body text | 4.0Navy on Campanile, fails AA for body text | 1.4Navy on Whistle, fails AA for body text | 12.6Navy on Burdell, passes AA for body text | 3.3Navy on Azalea, fails AA for body text | 2.2Navy on Tech Lawn, fails AA for body text | 16.8Navy on White, passes AA for body text | 1.3Navy on Black, fails AA for body text | |
| White | 3.0White on Gold, fails AA for body text | 16.8White on Navy, passes AA for body text | 4.6White on Dark Gold, passes AA for body text | 1.1White on Diploma, fails AA for body text | 2.0White on Buzz, fails AA for body text | 4.2White on Campanile, fails AA for body text | 12.0White on Whistle, passes AA for body text | 1.3White on Burdell, fails AA for body text | 5.0White on Azalea, passes AA for body text | 7.7White on Tech Lawn, passes AA for body text | 21.0White on Black, passes AA for body text | ||
| Dark Gold | 1.5Dark Gold on Gold, fails AA for body text | 3.7Dark Gold on Navy, fails AA for body text | 4.6Dark Gold on White, passes AA for body text | 4.2Dark Gold on Diploma, fails AA for body text | 2.2Dark Gold on Buzz, fails AA for body text | 1.1Dark Gold on Campanile, fails AA for body text | 2.6Dark Gold on Whistle, fails AA for body text | 3.4Dark Gold on Burdell, fails AA for body text | 1.1Dark Gold on Azalea, fails AA for body text | 1.7Dark Gold on Tech Lawn, fails AA for body text | 4.6Dark Gold on White, passes AA for body text | 4.6Dark Gold on Black, passes AA for body text | |
| Diploma | 2.8Diploma on Gold, fails AA for body text | 15.5Diploma on Navy, passes AA for body text | 1.1Diploma on White, fails AA for body text | 4.2Diploma on Dark Gold, fails AA for body text | 1.9Diploma on Buzz, fails AA for body text | 3.9Diploma on Campanile, fails AA for body text | 11.1Diploma on Whistle, passes AA for body text | 1.2Diploma on Burdell, fails AA for body text | 4.7Diploma on Azalea, passes AA for body text | 7.1Diploma on Tech Lawn, passes AA for body text | 1.1Diploma on White, fails AA for body text | 19.3Diploma on Black, passes AA for body text | |
| Buzz | 1.5Buzz on Gold, fails AA for body text | 8.2Buzz on Navy, passes AA for body text | 2.0Buzz on White, fails AA for body text | 2.2Buzz on Dark Gold, fails AA for body text | 1.9Buzz on Diploma, fails AA for body text | 2.1Buzz on Campanile, fails AA for body text | 5.9Buzz on Whistle, passes AA for body text | 1.5Buzz on Burdell, fails AA for body text | 2.5Buzz on Azalea, fails AA for body text | 3.8Buzz on Tech Lawn, fails AA for body text | 2.0Buzz on White, fails AA for body text | 10.3Buzz on Black, passes AA for body text | |
| Campanile | 1.4Campanile on Gold, fails AA for body text | 4.0Campanile on Navy, fails AA for body text | 4.2Campanile on White, fails AA for body text | 1.1Campanile on Dark Gold, fails AA for body text | 3.9Campanile on Diploma, fails AA for body text | 2.1Campanile on Buzz, fails AA for body text | 2.8Campanile on Whistle, fails AA for body text | 3.2Campanile on Burdell, fails AA for body text | 1.2Campanile on Azalea, fails AA for body text | 1.8Campanile on Tech Lawn, fails AA for body text | 4.2Campanile on White, fails AA for body text | 5.0Campanile on Black, passes AA for body text | |
| Whistle | 4.0Whistle on Gold, fails AA for body text | 1.4Whistle on Navy, fails AA for body text | 12.0Whistle on White, passes AA for body text | 2.6Whistle on Dark Gold, fails AA for body text | 11.1Whistle on Diploma, passes AA for body text | 5.9Whistle on Buzz, passes AA for body text | 2.8Whistle on Campanile, fails AA for body text | 9.0Whistle on Burdell, passes AA for body text | 2.4Whistle on Azalea, fails AA for body text | 1.6Whistle on Tech Lawn, fails AA for body text | 12.0Whistle on White, passes AA for body text | 1.8Whistle on Black, fails AA for body text | |
| Burdell | 2.2Burdell on Gold, fails AA for body text | 12.6Burdell on Navy, passes AA for body text | 1.3Burdell on White, fails AA for body text | 3.4Burdell on Dark Gold, fails AA for body text | 1.2Burdell on Diploma, fails AA for body text | 1.5Burdell on Buzz, fails AA for body text | 3.2Burdell on Campanile, fails AA for body text | 9.0Burdell on Whistle, passes AA for body text | 3.8Burdell on Azalea, fails AA for body text | 5.8Burdell on Tech Lawn, passes AA for body text | 1.3Burdell on White, fails AA for body text | 15.7Burdell on Black, passes AA for body text | |
| Azalea | 1.7Azalea on Gold, fails AA for body text | 3.3Azalea on Navy, fails AA for body text | 5.0Azalea on White, passes AA for body text | 1.1Azalea on Dark Gold, fails AA for body text | 4.7Azalea on Diploma, passes AA for body text | 2.5Azalea on Buzz, fails AA for body text | 1.2Azalea on Campanile, fails AA for body text | 2.4Azalea on Whistle, fails AA for body text | 3.8Azalea on Burdell, fails AA for body text | 1.5Azalea on Tech Lawn, fails AA for body text | 5.0Azalea on White, passes AA for body text | 4.2Azalea on Black, fails AA for body text | |
| Tech Lawn | 2.6Tech Lawn on Gold, fails AA for body text | 2.2Tech Lawn on Navy, fails AA for body text | 7.7Tech Lawn on White, passes AA for body text | 1.7Tech Lawn on Dark Gold, fails AA for body text | 7.1Tech Lawn on Diploma, passes AA for body text | 3.8Tech Lawn on Buzz, fails AA for body text | 1.8Tech Lawn on Campanile, fails AA for body text | 1.6Tech Lawn on Whistle, fails AA for body text | 5.8Tech Lawn on Burdell, passes AA for body text | 1.5Tech Lawn on Azalea, fails AA for body text | 7.7Tech Lawn on White, passes AA for body text | 2.7Tech Lawn on Black, fails AA for body text | |
| White | 3.0White on Gold, fails AA for body text | 16.8White on Navy, passes AA for body text | 4.6White on Dark Gold, passes AA for body text | 1.1White on Diploma, fails AA for body text | 2.0White on Buzz, fails AA for body text | 4.2White on Campanile, fails AA for body text | 12.0White on Whistle, passes AA for body text | 1.3White on Burdell, fails AA for body text | 5.0White on Azalea, passes AA for body text | 7.7White on Tech Lawn, passes AA for body text | 21.0White on Black, passes AA for body text | ||
| Black | 7.0Black on Gold, passes AA for body text | 1.3Black on Navy, fails AA for body text | 21.0Black on White, passes AA for body text | 4.6Black on Dark Gold, passes AA for body text | 19.3Black on Diploma, passes AA for body text | 10.3Black on Buzz, passes AA for body text | 5.0Black on Campanile, passes AA for body text | 1.8Black on Whistle, fails AA for body text | 15.7Black on Burdell, passes AA for body text | 4.2Black on Azalea, fails AA for body text | 2.7Black on Tech Lawn, fails AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://brand.gatech.edu/our-look/colors
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