Texas Tech University brand colors
Texas Tech students chose scarlet and black in 1926 to represent a matador's cape and costume. The palette has stayed at those two plus white ever since, with three grays added for complementary use.
Official site: ttu.edu
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Scarlet | primary | #E90802 | 233, 8, 2 | 2, 98%, 46% | 485 C | 0, 100, 100, 0 | Fill screen |
| Black | secondary | #000000 | 0, 0, 0 | 0, 0%, 0% | Process Black C | 0, 0, 0, 100 | Fill screen |
| White | background | #FFFFFF | 255, 255, 255 | 0, 0%, 100% | -- | 0, 0, 0, 0 | Fill screen |
| Light Gray | neutral light | #EDEDED | 237, 237, 237 | 0, 0%, 93% | -- | -- | Fill screen |
| Dark Gray | neutral dark | #333333 | 51, 51, 51 | 0, 0%, 20% | Cool Gray 11 C | 0, 0, 0, 70 | Fill screen |
| Medium Gray | neutral dark | #757575 | 117, 117, 117 | 0, 0%, 46% | Cool Gray 5 C | 13, 9, 10, 27 | Fill screen |
Contrast pairs
Scarlet passes AA for body text on white, at 4.7 to 1.
Of 52 ordered pairs in this palette, 34 clear 4.5 to 1 for body text and 38 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Scarlet | Black | White | Light Gray | Dark Gray | Medium Gray | White | Black |
|---|---|---|---|---|---|---|---|---|
| Scarlet | 4.5Scarlet on Black, passes AA for body text | 4.7Scarlet on White, passes AA for body text | 4.0Scarlet on Light Gray, fails AA for body text | 2.7Scarlet on Dark Gray, fails AA for body text | 1.0Scarlet on Medium Gray, fails AA for body text | 4.7Scarlet on White, passes AA for body text | 4.5Scarlet on Black, passes AA for body text | |
| Black | 4.5Black on Scarlet, passes AA for body text | 21.0Black on White, passes AA for body text | 17.9Black on Light Gray, passes AA for body text | 1.7Black on Dark Gray, fails AA for body text | 4.6Black on Medium Gray, passes AA for body text | 21.0Black on White, passes AA for body text | ||
| White | 4.7White on Scarlet, passes AA for body text | 21.0White on Black, passes AA for body text | 1.2White on Light Gray, fails AA for body text | 12.6White on Dark Gray, passes AA for body text | 4.6White on Medium Gray, passes AA for body text | 21.0White on Black, passes AA for body text | ||
| Light Gray | 4.0Light Gray on Scarlet, fails AA for body text | 17.9Light Gray on Black, passes AA for body text | 1.2Light Gray on White, fails AA for body text | 10.8Light Gray on Dark Gray, passes AA for body text | 3.9Light Gray on Medium Gray, fails AA for body text | 1.2Light Gray on White, fails AA for body text | 17.9Light Gray on Black, passes AA for body text | |
| Dark Gray | 2.7Dark Gray on Scarlet, fails AA for body text | 1.7Dark Gray on Black, fails AA for body text | 12.6Dark Gray on White, passes AA for body text | 10.8Dark Gray on Light Gray, passes AA for body text | 2.7Dark Gray on Medium Gray, fails AA for body text | 12.6Dark Gray on White, passes AA for body text | 1.7Dark Gray on Black, fails AA for body text | |
| Medium Gray | 1.0Medium Gray on Scarlet, fails AA for body text | 4.6Medium Gray on Black, passes AA for body text | 4.6Medium Gray on White, passes AA for body text | 3.9Medium Gray on Light Gray, fails AA for body text | 2.7Medium Gray on Dark Gray, fails AA for body text | 4.6Medium Gray on White, passes AA for body text | 4.6Medium Gray on Black, passes AA for body text | |
| White | 4.7White on Scarlet, passes AA for body text | 21.0White on Black, passes AA for body text | 1.2White on Light Gray, fails AA for body text | 12.6White on Dark Gray, passes AA for body text | 4.6White on Medium Gray, passes AA for body text | 21.0White on Black, passes AA for body text | ||
| Black | 4.5Black on Scarlet, passes AA for body text | 21.0Black on White, passes AA for body text | 17.9Black on Light Gray, passes AA for body text | 1.7Black on Dark Gray, fails AA for body text | 4.6Black on Medium Gray, passes AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://www.ttu.edu/brand/visual-identity/
Other colleges & universities
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