Texas Tech University brand colors
Texas Tech students chose scarlet and black in 1926 to represent a matador's cape and costume. The palette has stayed at those two plus white ever since, with three grays added for complementary use.
Official site: ttu.edu
Palette image
Every swatch on this page, as one image you can save or share.
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Scarlet | primary | #E90802 | 233, 8, 2 | 2, 98%, 46% | 485 C | 0, 100, 100, 0 | Fill screen |
| Black | secondary | #000000 | 0, 0, 0 | 0, 0%, 0% | Process Black C | 0, 0, 0, 100 | Fill screen |
| White | background | #FFFFFF | 255, 255, 255 | 0, 0%, 100% | -- | 0, 0, 0, 0 | Fill screen |
| Light Gray | neutral light | #EDEDED | 237, 237, 237 | 0, 0%, 93% | -- | -- | Fill screen |
| Dark Gray | neutral dark | #333333 | 51, 51, 51 | 0, 0%, 20% | Cool Gray 11 C | 0, 0, 0, 70 | Fill screen |
| Medium Gray | neutral dark | #757575 | 117, 117, 117 | 0, 0%, 46% | Cool Gray 5 C | 13, 9, 10, 27 | Fill screen |
Texas Tech University against your project
Contrast pairs
Scarlet passes AA for body text on white, at 4.7 to 1.
Of 52 ordered pairs in this palette, 34 clear 4.5 to 1 for body text and 38 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Scarlet | Black | White | Light Gray | Dark Gray | Medium Gray | White | Black |
|---|---|---|---|---|---|---|---|---|
| Scarlet | 4.5Scarlet on Black, passes AA for body text | 4.7Scarlet on White, passes AA for body text | 4.0Scarlet on Light Gray, fails AA for body text | 2.7Scarlet on Dark Gray, fails AA for body text | 1.0Scarlet on Medium Gray, fails AA for body text | 4.7Scarlet on White, passes AA for body text | 4.5Scarlet on Black, passes AA for body text | |
| Black | 4.5Black on Scarlet, passes AA for body text | 21.0Black on White, passes AA for body text | 17.9Black on Light Gray, passes AA for body text | 1.7Black on Dark Gray, fails AA for body text | 4.6Black on Medium Gray, passes AA for body text | 21.0Black on White, passes AA for body text | ||
| White | 4.7White on Scarlet, passes AA for body text | 21.0White on Black, passes AA for body text | 1.2White on Light Gray, fails AA for body text | 12.6White on Dark Gray, passes AA for body text | 4.6White on Medium Gray, passes AA for body text | 21.0White on Black, passes AA for body text | ||
| Light Gray | 4.0Light Gray on Scarlet, fails AA for body text | 17.9Light Gray on Black, passes AA for body text | 1.2Light Gray on White, fails AA for body text | 10.8Light Gray on Dark Gray, passes AA for body text | 3.9Light Gray on Medium Gray, fails AA for body text | 1.2Light Gray on White, fails AA for body text | 17.9Light Gray on Black, passes AA for body text | |
| Dark Gray | 2.7Dark Gray on Scarlet, fails AA for body text | 1.7Dark Gray on Black, fails AA for body text | 12.6Dark Gray on White, passes AA for body text | 10.8Dark Gray on Light Gray, passes AA for body text | 2.7Dark Gray on Medium Gray, fails AA for body text | 12.6Dark Gray on White, passes AA for body text | 1.7Dark Gray on Black, fails AA for body text | |
| Medium Gray | 1.0Medium Gray on Scarlet, fails AA for body text | 4.6Medium Gray on Black, passes AA for body text | 4.6Medium Gray on White, passes AA for body text | 3.9Medium Gray on Light Gray, fails AA for body text | 2.7Medium Gray on Dark Gray, fails AA for body text | 4.6Medium Gray on White, passes AA for body text | 4.6Medium Gray on Black, passes AA for body text | |
| White | 4.7White on Scarlet, passes AA for body text | 21.0White on Black, passes AA for body text | 1.2White on Light Gray, fails AA for body text | 12.6White on Dark Gray, passes AA for body text | 4.6White on Medium Gray, passes AA for body text | 21.0White on Black, passes AA for body text | ||
| Black | 4.5Black on Scarlet, passes AA for body text | 21.0Black on White, passes AA for body text | 17.9Black on Light Gray, passes AA for body text | 1.7Black on Dark Gray, fails AA for body text | 4.6Black on Medium Gray, passes AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://www.ttu.edu/brand/visual-identity/
Other colleges & universities
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