University of Denver brand colors
Denver states the requirement rather than suggesting it: DU Crimson must appear in every visual communication. The secondary palette is labeled explicitly as unable to stand in for a primary, which is a stricter line than most institutions draw.
Official site: du.edu
Palette image
Every swatch on this page, as one image you can save or share.
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| DU Crimson | primary | #BA0C2F | 186, 12, 47 | 348, 88%, 39% | 200 | 3, 100, 70, 12 | Fill screen |
| DU Gold | secondary | #A89968 | 168, 153, 104 | 46, 27%, 53% | 7503 | 10, 15, 50, 29 | Fill screen |
| White | background | #FFFFFF | 255, 255, 255 | 0, 0%, 100% | -- | 0, 0, 0, 0 | Fill screen |
| Black | neutral dark | #000000 | 0, 0, 0 | 0, 0%, 0% | -- | 10, 10, 10, 100 | Fill screen |
| DU Crimson Secondary | accent | #D55154 | 213, 81, 84 | 359, 61%, 58% | -- | -- | Fill screen |
| Navy Secondary | accent | #375060 | 55, 80, 96 | 203, 27%, 30% | -- | -- | Fill screen |
| Dark Grey Secondary | neutral dark | #54565B | 84, 86, 91 | 223, 4%, 34% | -- | -- | Fill screen |
| Garnet Red Secondary | accent | #8A1538 | 138, 21, 56 | 342, 74%, 31% | -- | -- | Fill screen |
| DU Gold Tint | accent | #CCBA8C | 204, 186, 140 | 43, 39%, 67% | -- | -- | Fill screen |
| Light Grey Tint | neutral light | #928E91 | 146, 142, 145 | 315, 2%, 56% | -- | -- | Fill screen |
| Light Gold Tint | neutral light | #D5D2C5 | 213, 210, 197 | 49, 16%, 80% | -- | -- | Fill screen |
| Blue Spruce Tint | accent | #76918B | 118, 145, 139 | 167, 11%, 52% | -- | -- | Fill screen |
University of Denver against your project
Contrast pairs
DU Crimson passes AA for body text on white, at 6.6 to 1.
Of 178 ordered pairs in this palette, 56 clear 4.5 to 1 for body text and 82 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | DU Crimson | DU Gold | White | Black | DU Crimson Secondary | Navy Secondary | Dark Grey Secondary | Garnet Red Secondary | DU Gold Tint | Light Grey Tint | Light Gold Tint | Blue Spruce Tint | White | Black |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| DU Crimson | 2.3DU Crimson on DU Gold, fails AA for body text | 6.6DU Crimson on White, passes AA for body text | 3.2DU Crimson on Black, fails AA for body text | 1.6DU Crimson on DU Crimson Secondary, fails AA for body text | 1.3DU Crimson on Navy Secondary, fails AA for body text | 1.1DU Crimson on Dark Grey Secondary, fails AA for body text | 1.4DU Crimson on Garnet Red Secondary, fails AA for body text | 3.5DU Crimson on DU Gold Tint, fails AA for body text | 2.0DU Crimson on Light Grey Tint, fails AA for body text | 4.3DU Crimson on Light Gold Tint, fails AA for body text | 1.9DU Crimson on Blue Spruce Tint, fails AA for body text | 6.6DU Crimson on White, passes AA for body text | 3.2DU Crimson on Black, fails AA for body text | |
| DU Gold | 2.3DU Gold on DU Crimson, fails AA for body text | 2.8DU Gold on White, fails AA for body text | 7.4DU Gold on Black, passes AA for body text | 1.4DU Gold on DU Crimson Secondary, fails AA for body text | 3.0DU Gold on Navy Secondary, fails AA for body text | 2.6DU Gold on Dark Grey Secondary, fails AA for body text | 3.3DU Gold on Garnet Red Secondary, fails AA for body text | 1.5DU Gold on DU Gold Tint, fails AA for body text | 1.1DU Gold on Light Grey Tint, fails AA for body text | 1.9DU Gold on Light Gold Tint, fails AA for body text | 1.2DU Gold on Blue Spruce Tint, fails AA for body text | 2.8DU Gold on White, fails AA for body text | 7.4DU Gold on Black, passes AA for body text | |
| White | 6.6White on DU Crimson, passes AA for body text | 2.8White on DU Gold, fails AA for body text | 21.0White on Black, passes AA for body text | 4.1White on DU Crimson Secondary, fails AA for body text | 8.5White on Navy Secondary, passes AA for body text | 7.3White on Dark Grey Secondary, passes AA for body text | 9.3White on Garnet Red Secondary, passes AA for body text | 1.9White on DU Gold Tint, fails AA for body text | 3.2White on Light Grey Tint, fails AA for body text | 1.5White on Light Gold Tint, fails AA for body text | 3.4White on Blue Spruce Tint, fails AA for body text | 21.0White on Black, passes AA for body text | ||
| Black | 3.2Black on DU Crimson, fails AA for body text | 7.4Black on DU Gold, passes AA for body text | 21.0Black on White, passes AA for body text | 5.1Black on DU Crimson Secondary, passes AA for body text | 2.5Black on Navy Secondary, fails AA for body text | 2.9Black on Dark Grey Secondary, fails AA for body text | 2.3Black on Garnet Red Secondary, fails AA for body text | 11.0Black on DU Gold Tint, passes AA for body text | 6.5Black on Light Grey Tint, passes AA for body text | 13.8Black on Light Gold Tint, passes AA for body text | 6.2Black on Blue Spruce Tint, passes AA for body text | 21.0Black on White, passes AA for body text | ||
| DU Crimson Secondary | 1.6DU Crimson Secondary on DU Crimson, fails AA for body text | 1.4DU Crimson Secondary on DU Gold, fails AA for body text | 4.1DU Crimson Secondary on White, fails AA for body text | 5.1DU Crimson Secondary on Black, passes AA for body text | 2.1DU Crimson Secondary on Navy Secondary, fails AA for body text | 1.8DU Crimson Secondary on Dark Grey Secondary, fails AA for body text | 2.3DU Crimson Secondary on Garnet Red Secondary, fails AA for body text | 2.1DU Crimson Secondary on DU Gold Tint, fails AA for body text | 1.3DU Crimson Secondary on Light Grey Tint, fails AA for body text | 2.7DU Crimson Secondary on Light Gold Tint, fails AA for body text | 1.2DU Crimson Secondary on Blue Spruce Tint, fails AA for body text | 4.1DU Crimson Secondary on White, fails AA for body text | 5.1DU Crimson Secondary on Black, passes AA for body text | |
| Navy Secondary | 1.3Navy Secondary on DU Crimson, fails AA for body text | 3.0Navy Secondary on DU Gold, fails AA for body text | 8.5Navy Secondary on White, passes AA for body text | 2.5Navy Secondary on Black, fails AA for body text | 2.1Navy Secondary on DU Crimson Secondary, fails AA for body text | 1.1Navy Secondary on Dark Grey Secondary, fails AA for body text | 1.1Navy Secondary on Garnet Red Secondary, fails AA for body text | 4.4Navy Secondary on DU Gold Tint, fails AA for body text | 2.6Navy Secondary on Light Grey Tint, fails AA for body text | 5.6Navy Secondary on Light Gold Tint, passes AA for body text | 2.5Navy Secondary on Blue Spruce Tint, fails AA for body text | 8.5Navy Secondary on White, passes AA for body text | 2.5Navy Secondary on Black, fails AA for body text | |
| Dark Grey Secondary | 1.1Dark Grey Secondary on DU Crimson, fails AA for body text | 2.6Dark Grey Secondary on DU Gold, fails AA for body text | 7.3Dark Grey Secondary on White, passes AA for body text | 2.9Dark Grey Secondary on Black, fails AA for body text | 1.8Dark Grey Secondary on DU Crimson Secondary, fails AA for body text | 1.1Dark Grey Secondary on Navy Secondary, fails AA for body text | 1.3Dark Grey Secondary on Garnet Red Secondary, fails AA for body text | 3.8Dark Grey Secondary on DU Gold Tint, fails AA for body text | 2.3Dark Grey Secondary on Light Grey Tint, fails AA for body text | 4.8Dark Grey Secondary on Light Gold Tint, passes AA for body text | 2.2Dark Grey Secondary on Blue Spruce Tint, fails AA for body text | 7.3Dark Grey Secondary on White, passes AA for body text | 2.9Dark Grey Secondary on Black, fails AA for body text | |
| Garnet Red Secondary | 1.4Garnet Red Secondary on DU Crimson, fails AA for body text | 3.3Garnet Red Secondary on DU Gold, fails AA for body text | 9.3Garnet Red Secondary on White, passes AA for body text | 2.3Garnet Red Secondary on Black, fails AA for body text | 2.3Garnet Red Secondary on DU Crimson Secondary, fails AA for body text | 1.1Garnet Red Secondary on Navy Secondary, fails AA for body text | 1.3Garnet Red Secondary on Dark Grey Secondary, fails AA for body text | 4.9Garnet Red Secondary on DU Gold Tint, passes AA for body text | 2.9Garnet Red Secondary on Light Grey Tint, fails AA for body text | 6.2Garnet Red Secondary on Light Gold Tint, passes AA for body text | 2.8Garnet Red Secondary on Blue Spruce Tint, fails AA for body text | 9.3Garnet Red Secondary on White, passes AA for body text | 2.3Garnet Red Secondary on Black, fails AA for body text | |
| DU Gold Tint | 3.5DU Gold Tint on DU Crimson, fails AA for body text | 1.5DU Gold Tint on DU Gold, fails AA for body text | 1.9DU Gold Tint on White, fails AA for body text | 11.0DU Gold Tint on Black, passes AA for body text | 2.1DU Gold Tint on DU Crimson Secondary, fails AA for body text | 4.4DU Gold Tint on Navy Secondary, fails AA for body text | 3.8DU Gold Tint on Dark Grey Secondary, fails AA for body text | 4.9DU Gold Tint on Garnet Red Secondary, passes AA for body text | 1.7DU Gold Tint on Light Grey Tint, fails AA for body text | 1.3DU Gold Tint on Light Gold Tint, fails AA for body text | 1.8DU Gold Tint on Blue Spruce Tint, fails AA for body text | 1.9DU Gold Tint on White, fails AA for body text | 11.0DU Gold Tint on Black, passes AA for body text | |
| Light Grey Tint | 2.0Light Grey Tint on DU Crimson, fails AA for body text | 1.1Light Grey Tint on DU Gold, fails AA for body text | 3.2Light Grey Tint on White, fails AA for body text | 6.5Light Grey Tint on Black, passes AA for body text | 1.3Light Grey Tint on DU Crimson Secondary, fails AA for body text | 2.6Light Grey Tint on Navy Secondary, fails AA for body text | 2.3Light Grey Tint on Dark Grey Secondary, fails AA for body text | 2.9Light Grey Tint on Garnet Red Secondary, fails AA for body text | 1.7Light Grey Tint on DU Gold Tint, fails AA for body text | 2.1Light Grey Tint on Light Gold Tint, fails AA for body text | 1.1Light Grey Tint on Blue Spruce Tint, fails AA for body text | 3.2Light Grey Tint on White, fails AA for body text | 6.5Light Grey Tint on Black, passes AA for body text | |
| Light Gold Tint | 4.3Light Gold Tint on DU Crimson, fails AA for body text | 1.9Light Gold Tint on DU Gold, fails AA for body text | 1.5Light Gold Tint on White, fails AA for body text | 13.8Light Gold Tint on Black, passes AA for body text | 2.7Light Gold Tint on DU Crimson Secondary, fails AA for body text | 5.6Light Gold Tint on Navy Secondary, passes AA for body text | 4.8Light Gold Tint on Dark Grey Secondary, passes AA for body text | 6.2Light Gold Tint on Garnet Red Secondary, passes AA for body text | 1.3Light Gold Tint on DU Gold Tint, fails AA for body text | 2.1Light Gold Tint on Light Grey Tint, fails AA for body text | 2.2Light Gold Tint on Blue Spruce Tint, fails AA for body text | 1.5Light Gold Tint on White, fails AA for body text | 13.8Light Gold Tint on Black, passes AA for body text | |
| Blue Spruce Tint | 1.9Blue Spruce Tint on DU Crimson, fails AA for body text | 1.2Blue Spruce Tint on DU Gold, fails AA for body text | 3.4Blue Spruce Tint on White, fails AA for body text | 6.2Blue Spruce Tint on Black, passes AA for body text | 1.2Blue Spruce Tint on DU Crimson Secondary, fails AA for body text | 2.5Blue Spruce Tint on Navy Secondary, fails AA for body text | 2.2Blue Spruce Tint on Dark Grey Secondary, fails AA for body text | 2.8Blue Spruce Tint on Garnet Red Secondary, fails AA for body text | 1.8Blue Spruce Tint on DU Gold Tint, fails AA for body text | 1.1Blue Spruce Tint on Light Grey Tint, fails AA for body text | 2.2Blue Spruce Tint on Light Gold Tint, fails AA for body text | 3.4Blue Spruce Tint on White, fails AA for body text | 6.2Blue Spruce Tint on Black, passes AA for body text | |
| White | 6.6White on DU Crimson, passes AA for body text | 2.8White on DU Gold, fails AA for body text | 21.0White on Black, passes AA for body text | 4.1White on DU Crimson Secondary, fails AA for body text | 8.5White on Navy Secondary, passes AA for body text | 7.3White on Dark Grey Secondary, passes AA for body text | 9.3White on Garnet Red Secondary, passes AA for body text | 1.9White on DU Gold Tint, fails AA for body text | 3.2White on Light Grey Tint, fails AA for body text | 1.5White on Light Gold Tint, fails AA for body text | 3.4White on Blue Spruce Tint, fails AA for body text | 21.0White on Black, passes AA for body text | ||
| Black | 3.2Black on DU Crimson, fails AA for body text | 7.4Black on DU Gold, passes AA for body text | 21.0Black on White, passes AA for body text | 5.1Black on DU Crimson Secondary, passes AA for body text | 2.5Black on Navy Secondary, fails AA for body text | 2.9Black on Dark Grey Secondary, fails AA for body text | 2.3Black on Garnet Red Secondary, fails AA for body text | 11.0Black on DU Gold Tint, passes AA for body text | 6.5Black on Light Grey Tint, passes AA for body text | 13.8Black on Light Gold Tint, passes AA for body text | 6.2Black on Blue Spruce Tint, passes AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://www.du.edu/university-relations/style-guides/visual/colors
Other colleges & universities
Share