Boston University brand colors
Two colors, and the guidelines are unusually relaxed about them: "You are not required to use them when designing your communication material." BU Black is #2D2926 rather than true black, a warm near-black specified against Pantone Black.
Official site: bu.edu
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| BU Red | primary | #CC0000 | 204, 0, 0 | 0, 100%, 40% | 186 | 0, 100, 75, 4 | Fill screen |
| Black | secondary | #2D2926 | 45, 41, 38 | 26, 8%, 16% | Black | 63, 62, 59, 94 | Fill screen |
Contrast pairs
BU Red passes AA for body text on white, at 5.9 to 1.
Of 12 ordered pairs in this palette, 6 clear 4.5 to 1 for body text and 8 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | BU Red | Black | White | Black |
|---|---|---|---|---|
| BU Red | 2.5BU Red on Black, fails AA for body text | 5.9BU Red on White, passes AA for body text | 3.6BU Red on Black, fails AA for body text | |
| Black | 2.5Black on BU Red, fails AA for body text | 14.4Black on White, passes AA for body text | 1.5Black on Black, fails AA for body text | |
| White | 5.9White on BU Red, passes AA for body text | 14.4White on Black, passes AA for body text | 21.0White on Black, passes AA for body text | |
| Black | 3.6Black on BU Red, fails AA for body text | 1.5Black on Black, fails AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://www.bu.edu/brand/guidelines/visual/colors/
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