University of New Mexico brand colors
UNM specifies a metallic Pantone for its silver alongside the standard one, and names its secondary palette for New Mexico: High Noon, Sandia Sunset, Green Chile, Deep Dusk. Every color carries a PMS reference.
Official site: unm.edu
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Cherry | primary | #BA0C2F | 186, 12, 47 | 348, 88%, 39% | 200 C | 20, 100, 75, 0 | Fill screen |
| Turquoise | secondary | #007A86 | 0, 122, 134 | 185, 100%, 26% | 7713 C | 95, 42, 47, 0 | Fill screen |
| Silver | neutral light | #A7A8AA | 167, 168, 170 | 220, 2%, 66% | Cool Gray 6 C (metallic 877 C) | 40, 28, 25, 0 | Fill screen |
| Lobo Gray | neutral dark | #63666A | 99, 102, 106 | 214, 3%, 40% | Cool Gray 10 C | 75, 65, 55, 0 | Fill screen |
| High Noon | accent | #FFC600 | 255, 198, 0 | 47, 100%, 50% | 7548 C | -- | Fill screen |
| Sandia Sunset | accent | #ED8B00 | 237, 139, 0 | 35, 100%, 46% | 144 C | -- | Fill screen |
| Terra | accent | #C05131 | 192, 81, 49 | 13, 59%, 47% | 7580 C | -- | Fill screen |
| Mesa | accent | #D6A461 | 214, 164, 97 | 34, 59%, 61% | 7509 C | -- | Fill screen |
| Green Chile | accent | #A8AA19 | 168, 170, 25 | 61, 74%, 38% | 383 C | -- | Fill screen |
| Deep Dusk | accent | #8A387C | 138, 56, 124 | 310, 42%, 38% | 7656 C | -- | Fill screen |
Contrast pairs
Cherry passes AA for body text on white, at 6.6 to 1.
Of 132 ordered pairs in this palette, 24 clear 4.5 to 1 for body text and 42 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Cherry | Turquoise | Silver | Lobo Gray | High Noon | Sandia Sunset | Terra | Mesa | Green Chile | Deep Dusk | White | Black |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Cherry | 1.3Cherry on Turquoise, fails AA for body text | 2.8Cherry on Silver, fails AA for body text | 1.1Cherry on Lobo Gray, fails AA for body text | 4.2Cherry on High Noon, fails AA for body text | 2.6Cherry on Sandia Sunset, fails AA for body text | 1.4Cherry on Terra, fails AA for body text | 2.9Cherry on Mesa, fails AA for body text | 2.6Cherry on Green Chile, fails AA for body text | 1.1Cherry on Deep Dusk, fails AA for body text | 6.6Cherry on White, passes AA for body text | 3.2Cherry on Black, fails AA for body text | |
| Turquoise | 1.3Turquoise on Cherry, fails AA for body text | 2.1Turquoise on Silver, fails AA for body text | 1.1Turquoise on Lobo Gray, fails AA for body text | 3.2Turquoise on High Noon, fails AA for body text | 2.0Turquoise on Sandia Sunset, fails AA for body text | 1.1Turquoise on Terra, fails AA for body text | 2.3Turquoise on Mesa, fails AA for body text | 2.0Turquoise on Green Chile, fails AA for body text | 1.4Turquoise on Deep Dusk, fails AA for body text | 5.1Turquoise on White, passes AA for body text | 4.1Turquoise on Black, fails AA for body text | |
| Silver | 2.8Silver on Cherry, fails AA for body text | 2.1Silver on Turquoise, fails AA for body text | 2.4Silver on Lobo Gray, fails AA for body text | 1.5Silver on High Noon, fails AA for body text | 1.1Silver on Sandia Sunset, fails AA for body text | 2.0Silver on Terra, fails AA for body text | 1.1Silver on Mesa, fails AA for body text | 1.1Silver on Green Chile, fails AA for body text | 3.0Silver on Deep Dusk, fails AA for body text | 2.4Silver on White, fails AA for body text | 8.8Silver on Black, passes AA for body text | |
| Lobo Gray | 1.1Lobo Gray on Cherry, fails AA for body text | 1.1Lobo Gray on Turquoise, fails AA for body text | 2.4Lobo Gray on Silver, fails AA for body text | 3.7Lobo Gray on High Noon, fails AA for body text | 2.3Lobo Gray on Sandia Sunset, fails AA for body text | 1.2Lobo Gray on Terra, fails AA for body text | 2.6Lobo Gray on Mesa, fails AA for body text | 2.3Lobo Gray on Green Chile, fails AA for body text | 1.2Lobo Gray on Deep Dusk, fails AA for body text | 5.8Lobo Gray on White, passes AA for body text | 3.6Lobo Gray on Black, fails AA for body text | |
| High Noon | 4.2High Noon on Cherry, fails AA for body text | 3.2High Noon on Turquoise, fails AA for body text | 1.5High Noon on Silver, fails AA for body text | 3.7High Noon on Lobo Gray, fails AA for body text | 1.6High Noon on Sandia Sunset, fails AA for body text | 3.0High Noon on Terra, fails AA for body text | 1.4High Noon on Mesa, fails AA for body text | 1.6High Noon on Green Chile, fails AA for body text | 4.5High Noon on Deep Dusk, passes AA for body text | 1.6High Noon on White, fails AA for body text | 13.3High Noon on Black, passes AA for body text | |
| Sandia Sunset | 2.6Sandia Sunset on Cherry, fails AA for body text | 2.0Sandia Sunset on Turquoise, fails AA for body text | 1.1Sandia Sunset on Silver, fails AA for body text | 2.3Sandia Sunset on Lobo Gray, fails AA for body text | 1.6Sandia Sunset on High Noon, fails AA for body text | 1.9Sandia Sunset on Terra, fails AA for body text | 1.1Sandia Sunset on Mesa, fails AA for body text | 1.0Sandia Sunset on Green Chile, fails AA for body text | 2.8Sandia Sunset on Deep Dusk, fails AA for body text | 2.5Sandia Sunset on White, fails AA for body text | 8.3Sandia Sunset on Black, passes AA for body text | |
| Terra | 1.4Terra on Cherry, fails AA for body text | 1.1Terra on Turquoise, fails AA for body text | 2.0Terra on Silver, fails AA for body text | 1.2Terra on Lobo Gray, fails AA for body text | 3.0Terra on High Noon, fails AA for body text | 1.9Terra on Sandia Sunset, fails AA for body text | 2.1Terra on Mesa, fails AA for body text | 1.9Terra on Green Chile, fails AA for body text | 1.5Terra on Deep Dusk, fails AA for body text | 4.7Terra on White, passes AA for body text | 4.5Terra on Black, fails AA for body text | |
| Mesa | 2.9Mesa on Cherry, fails AA for body text | 2.3Mesa on Turquoise, fails AA for body text | 1.1Mesa on Silver, fails AA for body text | 2.6Mesa on Lobo Gray, fails AA for body text | 1.4Mesa on High Noon, fails AA for body text | 1.1Mesa on Sandia Sunset, fails AA for body text | 2.1Mesa on Terra, fails AA for body text | 1.1Mesa on Green Chile, fails AA for body text | 3.2Mesa on Deep Dusk, fails AA for body text | 2.3Mesa on White, fails AA for body text | 9.3Mesa on Black, passes AA for body text | |
| Green Chile | 2.6Green Chile on Cherry, fails AA for body text | 2.0Green Chile on Turquoise, fails AA for body text | 1.1Green Chile on Silver, fails AA for body text | 2.3Green Chile on Lobo Gray, fails AA for body text | 1.6Green Chile on High Noon, fails AA for body text | 1.0Green Chile on Sandia Sunset, fails AA for body text | 1.9Green Chile on Terra, fails AA for body text | 1.1Green Chile on Mesa, fails AA for body text | 2.9Green Chile on Deep Dusk, fails AA for body text | 2.5Green Chile on White, fails AA for body text | 8.4Green Chile on Black, passes AA for body text | |
| Deep Dusk | 1.1Deep Dusk on Cherry, fails AA for body text | 1.4Deep Dusk on Turquoise, fails AA for body text | 3.0Deep Dusk on Silver, fails AA for body text | 1.2Deep Dusk on Lobo Gray, fails AA for body text | 4.5Deep Dusk on High Noon, passes AA for body text | 2.8Deep Dusk on Sandia Sunset, fails AA for body text | 1.5Deep Dusk on Terra, fails AA for body text | 3.2Deep Dusk on Mesa, fails AA for body text | 2.9Deep Dusk on Green Chile, fails AA for body text | 7.2Deep Dusk on White, passes AA for body text | 2.9Deep Dusk on Black, fails AA for body text | |
| White | 6.6White on Cherry, passes AA for body text | 5.1White on Turquoise, passes AA for body text | 2.4White on Silver, fails AA for body text | 5.8White on Lobo Gray, passes AA for body text | 1.6White on High Noon, fails AA for body text | 2.5White on Sandia Sunset, fails AA for body text | 4.7White on Terra, passes AA for body text | 2.3White on Mesa, fails AA for body text | 2.5White on Green Chile, fails AA for body text | 7.2White on Deep Dusk, passes AA for body text | 21.0White on Black, passes AA for body text | |
| Black | 3.2Black on Cherry, fails AA for body text | 4.1Black on Turquoise, fails AA for body text | 8.8Black on Silver, passes AA for body text | 3.6Black on Lobo Gray, fails AA for body text | 13.3Black on High Noon, passes AA for body text | 8.3Black on Sandia Sunset, passes AA for body text | 4.5Black on Terra, fails AA for body text | 9.3Black on Mesa, passes AA for body text | 8.4Black on Green Chile, passes AA for body text | 2.9Black on Deep Dusk, fails AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://brand.unm.edu/brand-style/color-palette/index.html
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