West Virginia University brand colors
WVU publishes two hex values for each primary: the brand color, and a separate web-optimised variant (#EEAA00 and #002855) tuned for screens. The values below are the brand ones. The wider palette is named for West Virginia itself: Star City, Woodburn, Hemlock, Seneca, Coal.
Official site: wvu.edu
Palette image
Every swatch on this page, as one image you can save or share.
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Gold | primary | #F2B111 | 242, 177, 17 | 43, 90%, 51% | -- | 0, 30, 100, 5 | Fill screen |
| Blue | secondary | #002C5B | 0, 44, 91 | 211, 100%, 18% | -- | 100, 69, 8, 54 | Fill screen |
| Star City Blue | accent | #9DDAE6 | 157, 218, 230 | 190, 59%, 76% | -- | 36, 0, 9, 0 | Fill screen |
| Safety Blue | accent | #0073BC | 0, 115, 188 | 203, 100%, 37% | -- | 99, 50, 0, 0 | Fill screen |
| Canary | accent | #F6E061 | 246, 224, 97 | 51, 89%, 67% | -- | 4, 8, 74, 0 | Fill screen |
| Sunset | accent | #F6917B | 246, 145, 123 | 11, 87%, 72% | -- | 0, 53, 47, 0 | Fill screen |
| Woodburn | accent | #8D4639 | 141, 70, 57 | 9, 42%, 39% | -- | 31, 77, 77, 27 | Fill screen |
| Hemlock | accent | #7C8B62 | 124, 139, 98 | 82, 17%, 46% | -- | 53, 32, 70, 10 | Fill screen |
| Wild Flour | neutral light | #F2E7C3 | 242, 231, 195 | 46, 64%, 86% | -- | 5, 7, 26, 0 | Fill screen |
| Buckskin | accent | #BBAC70 | 187, 172, 112 | 48, 36%, 59% | -- | 29, 27, 66, 1 | Fill screen |
| Old Gold | accent | #A4872F | 164, 135, 47 | 45, 55%, 41% | -- | 35, 41, 100, 9 | Fill screen |
| Rattler Gray | neutral dark | #554741 | 85, 71, 65 | 18, 13%, 29% | -- | 26, 36, 38, 68 | Fill screen |
| Not Quite White | neutral light | #FAF9F8 | 250, 249, 248 | 30, 17%, 98% | -- | 2, 2, 2, 0 | Fill screen |
| Coopers Gray | neutral light | #BFB8B3 | 191, 184, 179 | 25, 9%, 73% | -- | 9, 11, 13, 20 | Fill screen |
| Seneca Gray | neutral dark | #877B77 | 135, 123, 119 | 15, 6%, 50% | -- | 16, 23, 23, 44 | Fill screen |
| Coal | neutral dark | #1B222D | 27, 34, 45 | 217, 25%, 14% | -- | 78, 67, 50, 70 | Fill screen |
West Virginia University against your project
Contrast pairs
Gold passes AA for body text on black, at 11.1 to 1.
Of 306 ordered pairs in this palette, 88 clear 4.5 to 1 for body text and 140 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Gold | Blue | Star City Blue | Safety Blue | Canary | Sunset | Woodburn | Hemlock | Wild Flour | Buckskin | Old Gold | Rattler Gray | Not Quite White | Coopers Gray | Seneca Gray | Coal | White | Black |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Gold | 7.3Gold on Blue, passes AA for body text | 1.2Gold on Star City Blue, fails AA for body text | 2.6Gold on Safety Blue, fails AA for body text | 1.4Gold on Canary, fails AA for body text | 1.2Gold on Sunset, fails AA for body text | 3.6Gold on Woodburn, fails AA for body text | 1.9Gold on Hemlock, fails AA for body text | 1.5Gold on Wild Flour, fails AA for body text | 1.2Gold on Buckskin, fails AA for body text | 1.8Gold on Old Gold, fails AA for body text | 4.7Gold on Rattler Gray, passes AA for body text | 1.8Gold on Not Quite White, fails AA for body text | 1.0Gold on Coopers Gray, fails AA for body text | 2.2Gold on Seneca Gray, fails AA for body text | 8.4Gold on Coal, passes AA for body text | 1.9Gold on White, fails AA for body text | 11.1Gold on Black, passes AA for body text | |
| Blue | 7.3Blue on Gold, passes AA for body text | 9.0Blue on Star City Blue, passes AA for body text | 2.8Blue on Safety Blue, fails AA for body text | 10.4Blue on Canary, passes AA for body text | 6.1Blue on Sunset, passes AA for body text | 2.0Blue on Woodburn, fails AA for body text | 3.8Blue on Hemlock, fails AA for body text | 11.2Blue on Wild Flour, passes AA for body text | 6.1Blue on Buckskin, passes AA for body text | 4.0Blue on Old Gold, fails AA for body text | 1.6Blue on Rattler Gray, fails AA for body text | 13.2Blue on Not Quite White, passes AA for body text | 7.1Blue on Coopers Gray, passes AA for body text | 3.4Blue on Seneca Gray, fails AA for body text | 1.1Blue on Coal, fails AA for body text | 13.9Blue on White, passes AA for body text | 1.5Blue on Black, fails AA for body text | |
| Star City Blue | 1.2Star City Blue on Gold, fails AA for body text | 9.0Star City Blue on Blue, passes AA for body text | 3.3Star City Blue on Safety Blue, fails AA for body text | 1.2Star City Blue on Canary, fails AA for body text | 1.5Star City Blue on Sunset, fails AA for body text | 4.4Star City Blue on Woodburn, fails AA for body text | 2.4Star City Blue on Hemlock, fails AA for body text | 1.3Star City Blue on Wild Flour, fails AA for body text | 1.5Star City Blue on Buckskin, fails AA for body text | 2.2Star City Blue on Old Gold, fails AA for body text | 5.8Star City Blue on Rattler Gray, passes AA for body text | 1.5Star City Blue on Not Quite White, fails AA for body text | 1.3Star City Blue on Coopers Gray, fails AA for body text | 2.6Star City Blue on Seneca Gray, fails AA for body text | 10.4Star City Blue on Coal, passes AA for body text | 1.5Star City Blue on White, fails AA for body text | 13.6Star City Blue on Black, passes AA for body text | |
| Safety Blue | 2.6Safety Blue on Gold, fails AA for body text | 2.8Safety Blue on Blue, fails AA for body text | 3.3Safety Blue on Star City Blue, fails AA for body text | 3.8Safety Blue on Canary, fails AA for body text | 2.2Safety Blue on Sunset, fails AA for body text | 1.4Safety Blue on Woodburn, fails AA for body text | 1.4Safety Blue on Hemlock, fails AA for body text | 4.1Safety Blue on Wild Flour, fails AA for body text | 2.2Safety Blue on Buckskin, fails AA for body text | 1.5Safety Blue on Old Gold, fails AA for body text | 1.8Safety Blue on Rattler Gray, fails AA for body text | 4.8Safety Blue on Not Quite White, passes AA for body text | 2.6Safety Blue on Coopers Gray, fails AA for body text | 1.2Safety Blue on Seneca Gray, fails AA for body text | 3.2Safety Blue on Coal, fails AA for body text | 5.0Safety Blue on White, passes AA for body text | 4.2Safety Blue on Black, fails AA for body text | |
| Canary | 1.4Canary on Gold, fails AA for body text | 10.4Canary on Blue, passes AA for body text | 1.2Canary on Star City Blue, fails AA for body text | 3.8Canary on Safety Blue, fails AA for body text | 1.7Canary on Sunset, fails AA for body text | 5.1Canary on Woodburn, passes AA for body text | 2.8Canary on Hemlock, fails AA for body text | 1.1Canary on Wild Flour, fails AA for body text | 1.7Canary on Buckskin, fails AA for body text | 2.6Canary on Old Gold, fails AA for body text | 6.7Canary on Rattler Gray, passes AA for body text | 1.3Canary on Not Quite White, fails AA for body text | 1.5Canary on Coopers Gray, fails AA for body text | 3.1Canary on Seneca Gray, fails AA for body text | 12.0Canary on Coal, passes AA for body text | 1.3Canary on White, fails AA for body text | 15.8Canary on Black, passes AA for body text | |
| Sunset | 1.2Sunset on Gold, fails AA for body text | 6.1Sunset on Blue, passes AA for body text | 1.5Sunset on Star City Blue, fails AA for body text | 2.2Sunset on Safety Blue, fails AA for body text | 1.7Sunset on Canary, fails AA for body text | 3.0Sunset on Woodburn, fails AA for body text | 1.6Sunset on Hemlock, fails AA for body text | 1.8Sunset on Wild Flour, fails AA for body text | 1.0Sunset on Buckskin, fails AA for body text | 1.5Sunset on Old Gold, fails AA for body text | 3.9Sunset on Rattler Gray, fails AA for body text | 2.2Sunset on Not Quite White, fails AA for body text | 1.2Sunset on Coopers Gray, fails AA for body text | 1.8Sunset on Seneca Gray, fails AA for body text | 7.0Sunset on Coal, passes AA for body text | 2.3Sunset on White, fails AA for body text | 9.3Sunset on Black, passes AA for body text | |
| Woodburn | 3.6Woodburn on Gold, fails AA for body text | 2.0Woodburn on Blue, fails AA for body text | 4.4Woodburn on Star City Blue, fails AA for body text | 1.4Woodburn on Safety Blue, fails AA for body text | 5.1Woodburn on Canary, passes AA for body text | 3.0Woodburn on Sunset, fails AA for body text | 1.9Woodburn on Hemlock, fails AA for body text | 5.5Woodburn on Wild Flour, passes AA for body text | 3.0Woodburn on Buckskin, fails AA for body text | 2.0Woodburn on Old Gold, fails AA for body text | 1.3Woodburn on Rattler Gray, fails AA for body text | 6.5Woodburn on Not Quite White, passes AA for body text | 3.5Woodburn on Coopers Gray, fails AA for body text | 1.7Woodburn on Seneca Gray, fails AA for body text | 2.3Woodburn on Coal, fails AA for body text | 6.8Woodburn on White, passes AA for body text | 3.1Woodburn on Black, fails AA for body text | |
| Hemlock | 1.9Hemlock on Gold, fails AA for body text | 3.8Hemlock on Blue, fails AA for body text | 2.4Hemlock on Star City Blue, fails AA for body text | 1.4Hemlock on Safety Blue, fails AA for body text | 2.8Hemlock on Canary, fails AA for body text | 1.6Hemlock on Sunset, fails AA for body text | 1.9Hemlock on Woodburn, fails AA for body text | 3.0Hemlock on Wild Flour, fails AA for body text | 1.6Hemlock on Buckskin, fails AA for body text | 1.1Hemlock on Old Gold, fails AA for body text | 2.4Hemlock on Rattler Gray, fails AA for body text | 3.5Hemlock on Not Quite White, fails AA for body text | 1.9Hemlock on Coopers Gray, fails AA for body text | 1.1Hemlock on Seneca Gray, fails AA for body text | 4.4Hemlock on Coal, fails AA for body text | 3.7Hemlock on White, fails AA for body text | 5.7Hemlock on Black, passes AA for body text | |
| Wild Flour | 1.5Wild Flour on Gold, fails AA for body text | 11.2Wild Flour on Blue, passes AA for body text | 1.3Wild Flour on Star City Blue, fails AA for body text | 4.1Wild Flour on Safety Blue, fails AA for body text | 1.1Wild Flour on Canary, fails AA for body text | 1.8Wild Flour on Sunset, fails AA for body text | 5.5Wild Flour on Woodburn, passes AA for body text | 3.0Wild Flour on Hemlock, fails AA for body text | 1.8Wild Flour on Buckskin, fails AA for body text | 2.8Wild Flour on Old Gold, fails AA for body text | 7.2Wild Flour on Rattler Gray, passes AA for body text | 1.2Wild Flour on Not Quite White, fails AA for body text | 1.6Wild Flour on Coopers Gray, fails AA for body text | 3.3Wild Flour on Seneca Gray, fails AA for body text | 12.9Wild Flour on Coal, passes AA for body text | 1.2Wild Flour on White, fails AA for body text | 17.0Wild Flour on Black, passes AA for body text | |
| Buckskin | 1.2Buckskin on Gold, fails AA for body text | 6.1Buckskin on Blue, passes AA for body text | 1.5Buckskin on Star City Blue, fails AA for body text | 2.2Buckskin on Safety Blue, fails AA for body text | 1.7Buckskin on Canary, fails AA for body text | 1.0Buckskin on Sunset, fails AA for body text | 3.0Buckskin on Woodburn, fails AA for body text | 1.6Buckskin on Hemlock, fails AA for body text | 1.8Buckskin on Wild Flour, fails AA for body text | 1.5Buckskin on Old Gold, fails AA for body text | 3.9Buckskin on Rattler Gray, fails AA for body text | 2.2Buckskin on Not Quite White, fails AA for body text | 1.2Buckskin on Coopers Gray, fails AA for body text | 1.8Buckskin on Seneca Gray, fails AA for body text | 7.0Buckskin on Coal, passes AA for body text | 2.3Buckskin on White, fails AA for body text | 9.3Buckskin on Black, passes AA for body text | |
| Old Gold | 1.8Old Gold on Gold, fails AA for body text | 4.0Old Gold on Blue, fails AA for body text | 2.2Old Gold on Star City Blue, fails AA for body text | 1.5Old Gold on Safety Blue, fails AA for body text | 2.6Old Gold on Canary, fails AA for body text | 1.5Old Gold on Sunset, fails AA for body text | 2.0Old Gold on Woodburn, fails AA for body text | 1.1Old Gold on Hemlock, fails AA for body text | 2.8Old Gold on Wild Flour, fails AA for body text | 1.5Old Gold on Buckskin, fails AA for body text | 2.6Old Gold on Rattler Gray, fails AA for body text | 3.3Old Gold on Not Quite White, fails AA for body text | 1.8Old Gold on Coopers Gray, fails AA for body text | 1.2Old Gold on Seneca Gray, fails AA for body text | 4.6Old Gold on Coal, passes AA for body text | 3.5Old Gold on White, fails AA for body text | 6.1Old Gold on Black, passes AA for body text | |
| Rattler Gray | 4.7Rattler Gray on Gold, passes AA for body text | 1.6Rattler Gray on Blue, fails AA for body text | 5.8Rattler Gray on Star City Blue, passes AA for body text | 1.8Rattler Gray on Safety Blue, fails AA for body text | 6.7Rattler Gray on Canary, passes AA for body text | 3.9Rattler Gray on Sunset, fails AA for body text | 1.3Rattler Gray on Woodburn, fails AA for body text | 2.4Rattler Gray on Hemlock, fails AA for body text | 7.2Rattler Gray on Wild Flour, passes AA for body text | 3.9Rattler Gray on Buckskin, fails AA for body text | 2.6Rattler Gray on Old Gold, fails AA for body text | 8.4Rattler Gray on Not Quite White, passes AA for body text | 4.5Rattler Gray on Coopers Gray, passes AA for body text | 2.2Rattler Gray on Seneca Gray, fails AA for body text | 1.8Rattler Gray on Coal, fails AA for body text | 8.9Rattler Gray on White, passes AA for body text | 2.4Rattler Gray on Black, fails AA for body text | |
| Not Quite White | 1.8Not Quite White on Gold, fails AA for body text | 13.2Not Quite White on Blue, passes AA for body text | 1.5Not Quite White on Star City Blue, fails AA for body text | 4.8Not Quite White on Safety Blue, passes AA for body text | 1.3Not Quite White on Canary, fails AA for body text | 2.2Not Quite White on Sunset, fails AA for body text | 6.5Not Quite White on Woodburn, passes AA for body text | 3.5Not Quite White on Hemlock, fails AA for body text | 1.2Not Quite White on Wild Flour, fails AA for body text | 2.2Not Quite White on Buckskin, fails AA for body text | 3.3Not Quite White on Old Gold, fails AA for body text | 8.4Not Quite White on Rattler Gray, passes AA for body text | 1.9Not Quite White on Coopers Gray, fails AA for body text | 3.9Not Quite White on Seneca Gray, fails AA for body text | 15.2Not Quite White on Coal, passes AA for body text | 1.1Not Quite White on White, fails AA for body text | 20.0Not Quite White on Black, passes AA for body text | |
| Coopers Gray | 1.0Coopers Gray on Gold, fails AA for body text | 7.1Coopers Gray on Blue, passes AA for body text | 1.3Coopers Gray on Star City Blue, fails AA for body text | 2.6Coopers Gray on Safety Blue, fails AA for body text | 1.5Coopers Gray on Canary, fails AA for body text | 1.2Coopers Gray on Sunset, fails AA for body text | 3.5Coopers Gray on Woodburn, fails AA for body text | 1.9Coopers Gray on Hemlock, fails AA for body text | 1.6Coopers Gray on Wild Flour, fails AA for body text | 1.2Coopers Gray on Buckskin, fails AA for body text | 1.8Coopers Gray on Old Gold, fails AA for body text | 4.5Coopers Gray on Rattler Gray, passes AA for body text | 1.9Coopers Gray on Not Quite White, fails AA for body text | 2.1Coopers Gray on Seneca Gray, fails AA for body text | 8.2Coopers Gray on Coal, passes AA for body text | 2.0Coopers Gray on White, fails AA for body text | 10.7Coopers Gray on Black, passes AA for body text | |
| Seneca Gray | 2.2Seneca Gray on Gold, fails AA for body text | 3.4Seneca Gray on Blue, fails AA for body text | 2.6Seneca Gray on Star City Blue, fails AA for body text | 1.2Seneca Gray on Safety Blue, fails AA for body text | 3.1Seneca Gray on Canary, fails AA for body text | 1.8Seneca Gray on Sunset, fails AA for body text | 1.7Seneca Gray on Woodburn, fails AA for body text | 1.1Seneca Gray on Hemlock, fails AA for body text | 3.3Seneca Gray on Wild Flour, fails AA for body text | 1.8Seneca Gray on Buckskin, fails AA for body text | 1.2Seneca Gray on Old Gold, fails AA for body text | 2.2Seneca Gray on Rattler Gray, fails AA for body text | 3.9Seneca Gray on Not Quite White, fails AA for body text | 2.1Seneca Gray on Coopers Gray, fails AA for body text | 3.9Seneca Gray on Coal, fails AA for body text | 4.1Seneca Gray on White, fails AA for body text | 5.1Seneca Gray on Black, passes AA for body text | |
| Coal | 8.4Coal on Gold, passes AA for body text | 1.1Coal on Blue, fails AA for body text | 10.4Coal on Star City Blue, passes AA for body text | 3.2Coal on Safety Blue, fails AA for body text | 12.0Coal on Canary, passes AA for body text | 7.0Coal on Sunset, passes AA for body text | 2.3Coal on Woodburn, fails AA for body text | 4.4Coal on Hemlock, fails AA for body text | 12.9Coal on Wild Flour, passes AA for body text | 7.0Coal on Buckskin, passes AA for body text | 4.6Coal on Old Gold, passes AA for body text | 1.8Coal on Rattler Gray, fails AA for body text | 15.2Coal on Not Quite White, passes AA for body text | 8.2Coal on Coopers Gray, passes AA for body text | 3.9Coal on Seneca Gray, fails AA for body text | 16.0Coal on White, passes AA for body text | 1.3Coal on Black, fails AA for body text | |
| White | 1.9White on Gold, fails AA for body text | 13.9White on Blue, passes AA for body text | 1.5White on Star City Blue, fails AA for body text | 5.0White on Safety Blue, passes AA for body text | 1.3White on Canary, fails AA for body text | 2.3White on Sunset, fails AA for body text | 6.8White on Woodburn, passes AA for body text | 3.7White on Hemlock, fails AA for body text | 1.2White on Wild Flour, fails AA for body text | 2.3White on Buckskin, fails AA for body text | 3.5White on Old Gold, fails AA for body text | 8.9White on Rattler Gray, passes AA for body text | 1.1White on Not Quite White, fails AA for body text | 2.0White on Coopers Gray, fails AA for body text | 4.1White on Seneca Gray, fails AA for body text | 16.0White on Coal, passes AA for body text | 21.0White on Black, passes AA for body text | |
| Black | 11.1Black on Gold, passes AA for body text | 1.5Black on Blue, fails AA for body text | 13.6Black on Star City Blue, passes AA for body text | 4.2Black on Safety Blue, fails AA for body text | 15.8Black on Canary, passes AA for body text | 9.3Black on Sunset, passes AA for body text | 3.1Black on Woodburn, fails AA for body text | 5.7Black on Hemlock, passes AA for body text | 17.0Black on Wild Flour, passes AA for body text | 9.3Black on Buckskin, passes AA for body text | 6.1Black on Old Gold, passes AA for body text | 2.4Black on Rattler Gray, fails AA for body text | 20.0Black on Not Quite White, passes AA for body text | 10.7Black on Coopers Gray, passes AA for body text | 5.1Black on Seneca Gray, passes AA for body text | 1.3Black on Coal, fails AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://scm.wvu.edu/brand/visual-identity/
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