West Virginia University brand colors
WVU publishes two hex values for each primary: the brand colour, and a separate web-optimised variant (#EEAA00 and #002855) tuned for screens. The values below are the brand ones. The wider palette is named for West Virginia itself: Star City, Woodburn, Hemlock, Seneca, Coal.
Official site: wvu.edu
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Gold | primary | #F2B111 | 242, 177, 17 | 43, 90%, 51% | -- | 0, 30, 100, 5 | Fill screen |
| Blue | secondary | #002C5B | 0, 44, 91 | 211, 100%, 18% | -- | 100, 69, 8, 54 | Fill screen |
| Star City Blue | accent | #9DDAE6 | 157, 218, 230 | 190, 59%, 76% | -- | 36, 0, 9, 0 | Fill screen |
| Safety Blue | accent | #0073BC | 0, 115, 188 | 203, 100%, 37% | -- | 99, 50, 0, 0 | Fill screen |
| Canary | accent | #F6E061 | 246, 224, 97 | 51, 89%, 67% | -- | 4, 8, 74, 0 | Fill screen |
| Sunset | accent | #F6917B | 246, 145, 123 | 11, 87%, 72% | -- | 0, 53, 47, 0 | Fill screen |
| Woodburn | accent | #8D4639 | 141, 70, 57 | 9, 42%, 39% | -- | 31, 77, 77, 27 | Fill screen |
| Hemlock | accent | #7C8B62 | 124, 139, 98 | 82, 17%, 46% | -- | 53, 32, 70, 10 | Fill screen |
| Wild Flour | neutral light | #F2E7C3 | 242, 231, 195 | 46, 64%, 86% | -- | 5, 7, 26, 0 | Fill screen |
| Buckskin | accent | #BBAC70 | 187, 172, 112 | 48, 36%, 59% | -- | 29, 27, 66, 1 | Fill screen |
| Old Gold | accent | #A4872F | 164, 135, 47 | 45, 55%, 41% | -- | 35, 41, 100, 9 | Fill screen |
| Rattler Gray | neutral dark | #554741 | 85, 71, 65 | 18, 13%, 29% | -- | 26, 36, 38, 68 | Fill screen |
| Not Quite White | neutral light | #FAF9F8 | 250, 249, 248 | 30, 17%, 98% | -- | 2, 2, 2, 0 | Fill screen |
| Coopers Gray | neutral light | #BFB8B3 | 191, 184, 179 | 25, 9%, 73% | -- | 9, 11, 13, 20 | Fill screen |
| Seneca Gray | neutral dark | #877B77 | 135, 123, 119 | 15, 6%, 50% | -- | 16, 23, 23, 44 | Fill screen |
| Coal | neutral dark | #1B222D | 27, 34, 45 | 217, 25%, 14% | -- | 78, 67, 50, 70 | Fill screen |
Contrast pairs
Gold passes AA for body text on black, at 11.1 to 1.
Of 306 ordered pairs in this palette, 88 clear 4.5 to 1 for body text and 140 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Gold | Blue | Star City Blue | Safety Blue | Canary | Sunset | Woodburn | Hemlock | Wild Flour | Buckskin | Old Gold | Rattler Gray | Not Quite White | Coopers Gray | Seneca Gray | Coal | White | Black |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Gold | 7.3Gold on Blue, passes AA for body text | 1.2Gold on Star City Blue, fails AA for body text | 2.6Gold on Safety Blue, fails AA for body text | 1.4Gold on Canary, fails AA for body text | 1.2Gold on Sunset, fails AA for body text | 3.6Gold on Woodburn, fails AA for body text | 1.9Gold on Hemlock, fails AA for body text | 1.5Gold on Wild Flour, fails AA for body text | 1.2Gold on Buckskin, fails AA for body text | 1.8Gold on Old Gold, fails AA for body text | 4.7Gold on Rattler Gray, passes AA for body text | 1.8Gold on Not Quite White, fails AA for body text | 1.0Gold on Coopers Gray, fails AA for body text | 2.2Gold on Seneca Gray, fails AA for body text | 8.4Gold on Coal, passes AA for body text | 1.9Gold on White, fails AA for body text | 11.1Gold on Black, passes AA for body text | |
| Blue | 7.3Blue on Gold, passes AA for body text | 9.0Blue on Star City Blue, passes AA for body text | 2.8Blue on Safety Blue, fails AA for body text | 10.4Blue on Canary, passes AA for body text | 6.1Blue on Sunset, passes AA for body text | 2.0Blue on Woodburn, fails AA for body text | 3.8Blue on Hemlock, fails AA for body text | 11.2Blue on Wild Flour, passes AA for body text | 6.1Blue on Buckskin, passes AA for body text | 4.0Blue on Old Gold, fails AA for body text | 1.6Blue on Rattler Gray, fails AA for body text | 13.2Blue on Not Quite White, passes AA for body text | 7.1Blue on Coopers Gray, passes AA for body text | 3.4Blue on Seneca Gray, fails AA for body text | 1.1Blue on Coal, fails AA for body text | 13.9Blue on White, passes AA for body text | 1.5Blue on Black, fails AA for body text | |
| Star City Blue | 1.2Star City Blue on Gold, fails AA for body text | 9.0Star City Blue on Blue, passes AA for body text | 3.3Star City Blue on Safety Blue, fails AA for body text | 1.2Star City Blue on Canary, fails AA for body text | 1.5Star City Blue on Sunset, fails AA for body text | 4.4Star City Blue on Woodburn, fails AA for body text | 2.4Star City Blue on Hemlock, fails AA for body text | 1.3Star City Blue on Wild Flour, fails AA for body text | 1.5Star City Blue on Buckskin, fails AA for body text | 2.2Star City Blue on Old Gold, fails AA for body text | 5.8Star City Blue on Rattler Gray, passes AA for body text | 1.5Star City Blue on Not Quite White, fails AA for body text | 1.3Star City Blue on Coopers Gray, fails AA for body text | 2.6Star City Blue on Seneca Gray, fails AA for body text | 10.4Star City Blue on Coal, passes AA for body text | 1.5Star City Blue on White, fails AA for body text | 13.6Star City Blue on Black, passes AA for body text | |
| Safety Blue | 2.6Safety Blue on Gold, fails AA for body text | 2.8Safety Blue on Blue, fails AA for body text | 3.3Safety Blue on Star City Blue, fails AA for body text | 3.8Safety Blue on Canary, fails AA for body text | 2.2Safety Blue on Sunset, fails AA for body text | 1.4Safety Blue on Woodburn, fails AA for body text | 1.4Safety Blue on Hemlock, fails AA for body text | 4.1Safety Blue on Wild Flour, fails AA for body text | 2.2Safety Blue on Buckskin, fails AA for body text | 1.5Safety Blue on Old Gold, fails AA for body text | 1.8Safety Blue on Rattler Gray, fails AA for body text | 4.8Safety Blue on Not Quite White, passes AA for body text | 2.6Safety Blue on Coopers Gray, fails AA for body text | 1.2Safety Blue on Seneca Gray, fails AA for body text | 3.2Safety Blue on Coal, fails AA for body text | 5.0Safety Blue on White, passes AA for body text | 4.2Safety Blue on Black, fails AA for body text | |
| Canary | 1.4Canary on Gold, fails AA for body text | 10.4Canary on Blue, passes AA for body text | 1.2Canary on Star City Blue, fails AA for body text | 3.8Canary on Safety Blue, fails AA for body text | 1.7Canary on Sunset, fails AA for body text | 5.1Canary on Woodburn, passes AA for body text | 2.8Canary on Hemlock, fails AA for body text | 1.1Canary on Wild Flour, fails AA for body text | 1.7Canary on Buckskin, fails AA for body text | 2.6Canary on Old Gold, fails AA for body text | 6.7Canary on Rattler Gray, passes AA for body text | 1.3Canary on Not Quite White, fails AA for body text | 1.5Canary on Coopers Gray, fails AA for body text | 3.1Canary on Seneca Gray, fails AA for body text | 12.0Canary on Coal, passes AA for body text | 1.3Canary on White, fails AA for body text | 15.8Canary on Black, passes AA for body text | |
| Sunset | 1.2Sunset on Gold, fails AA for body text | 6.1Sunset on Blue, passes AA for body text | 1.5Sunset on Star City Blue, fails AA for body text | 2.2Sunset on Safety Blue, fails AA for body text | 1.7Sunset on Canary, fails AA for body text | 3.0Sunset on Woodburn, fails AA for body text | 1.6Sunset on Hemlock, fails AA for body text | 1.8Sunset on Wild Flour, fails AA for body text | 1.0Sunset on Buckskin, fails AA for body text | 1.5Sunset on Old Gold, fails AA for body text | 3.9Sunset on Rattler Gray, fails AA for body text | 2.2Sunset on Not Quite White, fails AA for body text | 1.2Sunset on Coopers Gray, fails AA for body text | 1.8Sunset on Seneca Gray, fails AA for body text | 7.0Sunset on Coal, passes AA for body text | 2.3Sunset on White, fails AA for body text | 9.3Sunset on Black, passes AA for body text | |
| Woodburn | 3.6Woodburn on Gold, fails AA for body text | 2.0Woodburn on Blue, fails AA for body text | 4.4Woodburn on Star City Blue, fails AA for body text | 1.4Woodburn on Safety Blue, fails AA for body text | 5.1Woodburn on Canary, passes AA for body text | 3.0Woodburn on Sunset, fails AA for body text | 1.9Woodburn on Hemlock, fails AA for body text | 5.5Woodburn on Wild Flour, passes AA for body text | 3.0Woodburn on Buckskin, fails AA for body text | 2.0Woodburn on Old Gold, fails AA for body text | 1.3Woodburn on Rattler Gray, fails AA for body text | 6.5Woodburn on Not Quite White, passes AA for body text | 3.5Woodburn on Coopers Gray, fails AA for body text | 1.7Woodburn on Seneca Gray, fails AA for body text | 2.3Woodburn on Coal, fails AA for body text | 6.8Woodburn on White, passes AA for body text | 3.1Woodburn on Black, fails AA for body text | |
| Hemlock | 1.9Hemlock on Gold, fails AA for body text | 3.8Hemlock on Blue, fails AA for body text | 2.4Hemlock on Star City Blue, fails AA for body text | 1.4Hemlock on Safety Blue, fails AA for body text | 2.8Hemlock on Canary, fails AA for body text | 1.6Hemlock on Sunset, fails AA for body text | 1.9Hemlock on Woodburn, fails AA for body text | 3.0Hemlock on Wild Flour, fails AA for body text | 1.6Hemlock on Buckskin, fails AA for body text | 1.1Hemlock on Old Gold, fails AA for body text | 2.4Hemlock on Rattler Gray, fails AA for body text | 3.5Hemlock on Not Quite White, fails AA for body text | 1.9Hemlock on Coopers Gray, fails AA for body text | 1.1Hemlock on Seneca Gray, fails AA for body text | 4.4Hemlock on Coal, fails AA for body text | 3.7Hemlock on White, fails AA for body text | 5.7Hemlock on Black, passes AA for body text | |
| Wild Flour | 1.5Wild Flour on Gold, fails AA for body text | 11.2Wild Flour on Blue, passes AA for body text | 1.3Wild Flour on Star City Blue, fails AA for body text | 4.1Wild Flour on Safety Blue, fails AA for body text | 1.1Wild Flour on Canary, fails AA for body text | 1.8Wild Flour on Sunset, fails AA for body text | 5.5Wild Flour on Woodburn, passes AA for body text | 3.0Wild Flour on Hemlock, fails AA for body text | 1.8Wild Flour on Buckskin, fails AA for body text | 2.8Wild Flour on Old Gold, fails AA for body text | 7.2Wild Flour on Rattler Gray, passes AA for body text | 1.2Wild Flour on Not Quite White, fails AA for body text | 1.6Wild Flour on Coopers Gray, fails AA for body text | 3.3Wild Flour on Seneca Gray, fails AA for body text | 12.9Wild Flour on Coal, passes AA for body text | 1.2Wild Flour on White, fails AA for body text | 17.0Wild Flour on Black, passes AA for body text | |
| Buckskin | 1.2Buckskin on Gold, fails AA for body text | 6.1Buckskin on Blue, passes AA for body text | 1.5Buckskin on Star City Blue, fails AA for body text | 2.2Buckskin on Safety Blue, fails AA for body text | 1.7Buckskin on Canary, fails AA for body text | 1.0Buckskin on Sunset, fails AA for body text | 3.0Buckskin on Woodburn, fails AA for body text | 1.6Buckskin on Hemlock, fails AA for body text | 1.8Buckskin on Wild Flour, fails AA for body text | 1.5Buckskin on Old Gold, fails AA for body text | 3.9Buckskin on Rattler Gray, fails AA for body text | 2.2Buckskin on Not Quite White, fails AA for body text | 1.2Buckskin on Coopers Gray, fails AA for body text | 1.8Buckskin on Seneca Gray, fails AA for body text | 7.0Buckskin on Coal, passes AA for body text | 2.3Buckskin on White, fails AA for body text | 9.3Buckskin on Black, passes AA for body text | |
| Old Gold | 1.8Old Gold on Gold, fails AA for body text | 4.0Old Gold on Blue, fails AA for body text | 2.2Old Gold on Star City Blue, fails AA for body text | 1.5Old Gold on Safety Blue, fails AA for body text | 2.6Old Gold on Canary, fails AA for body text | 1.5Old Gold on Sunset, fails AA for body text | 2.0Old Gold on Woodburn, fails AA for body text | 1.1Old Gold on Hemlock, fails AA for body text | 2.8Old Gold on Wild Flour, fails AA for body text | 1.5Old Gold on Buckskin, fails AA for body text | 2.6Old Gold on Rattler Gray, fails AA for body text | 3.3Old Gold on Not Quite White, fails AA for body text | 1.8Old Gold on Coopers Gray, fails AA for body text | 1.2Old Gold on Seneca Gray, fails AA for body text | 4.6Old Gold on Coal, passes AA for body text | 3.5Old Gold on White, fails AA for body text | 6.1Old Gold on Black, passes AA for body text | |
| Rattler Gray | 4.7Rattler Gray on Gold, passes AA for body text | 1.6Rattler Gray on Blue, fails AA for body text | 5.8Rattler Gray on Star City Blue, passes AA for body text | 1.8Rattler Gray on Safety Blue, fails AA for body text | 6.7Rattler Gray on Canary, passes AA for body text | 3.9Rattler Gray on Sunset, fails AA for body text | 1.3Rattler Gray on Woodburn, fails AA for body text | 2.4Rattler Gray on Hemlock, fails AA for body text | 7.2Rattler Gray on Wild Flour, passes AA for body text | 3.9Rattler Gray on Buckskin, fails AA for body text | 2.6Rattler Gray on Old Gold, fails AA for body text | 8.4Rattler Gray on Not Quite White, passes AA for body text | 4.5Rattler Gray on Coopers Gray, passes AA for body text | 2.2Rattler Gray on Seneca Gray, fails AA for body text | 1.8Rattler Gray on Coal, fails AA for body text | 8.9Rattler Gray on White, passes AA for body text | 2.4Rattler Gray on Black, fails AA for body text | |
| Not Quite White | 1.8Not Quite White on Gold, fails AA for body text | 13.2Not Quite White on Blue, passes AA for body text | 1.5Not Quite White on Star City Blue, fails AA for body text | 4.8Not Quite White on Safety Blue, passes AA for body text | 1.3Not Quite White on Canary, fails AA for body text | 2.2Not Quite White on Sunset, fails AA for body text | 6.5Not Quite White on Woodburn, passes AA for body text | 3.5Not Quite White on Hemlock, fails AA for body text | 1.2Not Quite White on Wild Flour, fails AA for body text | 2.2Not Quite White on Buckskin, fails AA for body text | 3.3Not Quite White on Old Gold, fails AA for body text | 8.4Not Quite White on Rattler Gray, passes AA for body text | 1.9Not Quite White on Coopers Gray, fails AA for body text | 3.9Not Quite White on Seneca Gray, fails AA for body text | 15.2Not Quite White on Coal, passes AA for body text | 1.1Not Quite White on White, fails AA for body text | 20.0Not Quite White on Black, passes AA for body text | |
| Coopers Gray | 1.0Coopers Gray on Gold, fails AA for body text | 7.1Coopers Gray on Blue, passes AA for body text | 1.3Coopers Gray on Star City Blue, fails AA for body text | 2.6Coopers Gray on Safety Blue, fails AA for body text | 1.5Coopers Gray on Canary, fails AA for body text | 1.2Coopers Gray on Sunset, fails AA for body text | 3.5Coopers Gray on Woodburn, fails AA for body text | 1.9Coopers Gray on Hemlock, fails AA for body text | 1.6Coopers Gray on Wild Flour, fails AA for body text | 1.2Coopers Gray on Buckskin, fails AA for body text | 1.8Coopers Gray on Old Gold, fails AA for body text | 4.5Coopers Gray on Rattler Gray, passes AA for body text | 1.9Coopers Gray on Not Quite White, fails AA for body text | 2.1Coopers Gray on Seneca Gray, fails AA for body text | 8.2Coopers Gray on Coal, passes AA for body text | 2.0Coopers Gray on White, fails AA for body text | 10.7Coopers Gray on Black, passes AA for body text | |
| Seneca Gray | 2.2Seneca Gray on Gold, fails AA for body text | 3.4Seneca Gray on Blue, fails AA for body text | 2.6Seneca Gray on Star City Blue, fails AA for body text | 1.2Seneca Gray on Safety Blue, fails AA for body text | 3.1Seneca Gray on Canary, fails AA for body text | 1.8Seneca Gray on Sunset, fails AA for body text | 1.7Seneca Gray on Woodburn, fails AA for body text | 1.1Seneca Gray on Hemlock, fails AA for body text | 3.3Seneca Gray on Wild Flour, fails AA for body text | 1.8Seneca Gray on Buckskin, fails AA for body text | 1.2Seneca Gray on Old Gold, fails AA for body text | 2.2Seneca Gray on Rattler Gray, fails AA for body text | 3.9Seneca Gray on Not Quite White, fails AA for body text | 2.1Seneca Gray on Coopers Gray, fails AA for body text | 3.9Seneca Gray on Coal, fails AA for body text | 4.1Seneca Gray on White, fails AA for body text | 5.1Seneca Gray on Black, passes AA for body text | |
| Coal | 8.4Coal on Gold, passes AA for body text | 1.1Coal on Blue, fails AA for body text | 10.4Coal on Star City Blue, passes AA for body text | 3.2Coal on Safety Blue, fails AA for body text | 12.0Coal on Canary, passes AA for body text | 7.0Coal on Sunset, passes AA for body text | 2.3Coal on Woodburn, fails AA for body text | 4.4Coal on Hemlock, fails AA for body text | 12.9Coal on Wild Flour, passes AA for body text | 7.0Coal on Buckskin, passes AA for body text | 4.6Coal on Old Gold, passes AA for body text | 1.8Coal on Rattler Gray, fails AA for body text | 15.2Coal on Not Quite White, passes AA for body text | 8.2Coal on Coopers Gray, passes AA for body text | 3.9Coal on Seneca Gray, fails AA for body text | 16.0Coal on White, passes AA for body text | 1.3Coal on Black, fails AA for body text | |
| White | 1.9White on Gold, fails AA for body text | 13.9White on Blue, passes AA for body text | 1.5White on Star City Blue, fails AA for body text | 5.0White on Safety Blue, passes AA for body text | 1.3White on Canary, fails AA for body text | 2.3White on Sunset, fails AA for body text | 6.8White on Woodburn, passes AA for body text | 3.7White on Hemlock, fails AA for body text | 1.2White on Wild Flour, fails AA for body text | 2.3White on Buckskin, fails AA for body text | 3.5White on Old Gold, fails AA for body text | 8.9White on Rattler Gray, passes AA for body text | 1.1White on Not Quite White, fails AA for body text | 2.0White on Coopers Gray, fails AA for body text | 4.1White on Seneca Gray, fails AA for body text | 16.0White on Coal, passes AA for body text | 21.0White on Black, passes AA for body text | |
| Black | 11.1Black on Gold, passes AA for body text | 1.5Black on Blue, fails AA for body text | 13.6Black on Star City Blue, passes AA for body text | 4.2Black on Safety Blue, fails AA for body text | 15.8Black on Canary, passes AA for body text | 9.3Black on Sunset, passes AA for body text | 3.1Black on Woodburn, fails AA for body text | 5.7Black on Hemlock, passes AA for body text | 17.0Black on Wild Flour, passes AA for body text | 9.3Black on Buckskin, passes AA for body text | 6.1Black on Old Gold, passes AA for body text | 2.4Black on Rattler Gray, fails AA for body text | 20.0Black on Not Quite White, passes AA for body text | 10.7Black on Coopers Gray, passes AA for body text | 5.1Black on Seneca Gray, passes AA for body text | 1.3Black on Coal, fails AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://scm.wvu.edu/brand/visual-identity/
Other colleges & universities
Share