Lincoln University of Missouri brand colors
Lincoln University's brand guide names Lincoln Blue as its primary color, with a Pantone reference and a hex, alongside a secondary palette of further Pantone-referenced colors and an accent palette given by hex only, so the accent names here are descriptive.
Official site: lincolnu.edu
Palette image
Every swatch on this page, as one image you can save or share.
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Lincoln Blue | primary | #2E598C | 46, 89, 140 | 213, 51%, 36% | 647 C | -- | Fill screen |
| Navy | secondary | #102548 | 16, 37, 72 | 218, 64%, 17% | 289 C | -- | Fill screen |
| Tan | accent | #CCB677 | 204, 182, 119 | 44, 45%, 63% | 4515 | -- | Fill screen |
| Gray | accent | #8B9C94 | 139, 156, 148 | 152, 8%, 58% | 444 | -- | Fill screen |
| Green | accent | #0C5230 | 12, 82, 48 | 151, 74%, 18% | -- | -- | Fill screen |
| Gold | accent | #FFC423 | 255, 196, 35 | 44, 100%, 57% | -- | -- | Fill screen |
Lincoln University of Missouri against your project
Contrast pairs
Lincoln Blue passes AA for body text on white, at 7.2 to 1.
Of 56 ordered pairs in this palette, 26 clear 4.5 to 1 for body text and 30 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Lincoln Blue | Navy | Tan | Gray | Green | Gold | White | Black |
|---|---|---|---|---|---|---|---|---|
| Lincoln Blue | 2.1Lincoln Blue on Navy, fails AA for body text | 3.6Lincoln Blue on Tan, fails AA for body text | 2.5Lincoln Blue on Gray, fails AA for body text | 1.3Lincoln Blue on Green, fails AA for body text | 4.5Lincoln Blue on Gold, passes AA for body text | 7.2Lincoln Blue on White, passes AA for body text | 2.9Lincoln Blue on Black, fails AA for body text | |
| Navy | 2.1Navy on Lincoln Blue, fails AA for body text | 7.6Navy on Tan, passes AA for body text | 5.3Navy on Gray, passes AA for body text | 1.6Navy on Green, fails AA for body text | 9.5Navy on Gold, passes AA for body text | 15.2Navy on White, passes AA for body text | 1.4Navy on Black, fails AA for body text | |
| Tan | 3.6Tan on Lincoln Blue, fails AA for body text | 7.6Tan on Navy, passes AA for body text | 1.4Tan on Gray, fails AA for body text | 4.7Tan on Green, passes AA for body text | 1.3Tan on Gold, fails AA for body text | 2.0Tan on White, fails AA for body text | 10.5Tan on Black, passes AA for body text | |
| Gray | 2.5Gray on Lincoln Blue, fails AA for body text | 5.3Gray on Navy, passes AA for body text | 1.4Gray on Tan, fails AA for body text | 3.2Gray on Green, fails AA for body text | 1.8Gray on Gold, fails AA for body text | 2.9Gray on White, fails AA for body text | 7.3Gray on Black, passes AA for body text | |
| Green | 1.3Green on Lincoln Blue, fails AA for body text | 1.6Green on Navy, fails AA for body text | 4.7Green on Tan, passes AA for body text | 3.2Green on Gray, fails AA for body text | 5.8Green on Gold, passes AA for body text | 9.3Green on White, passes AA for body text | 2.3Green on Black, fails AA for body text | |
| Gold | 4.5Gold on Lincoln Blue, passes AA for body text | 9.5Gold on Navy, passes AA for body text | 1.3Gold on Tan, fails AA for body text | 1.8Gold on Gray, fails AA for body text | 5.8Gold on Green, passes AA for body text | 1.6Gold on White, fails AA for body text | 13.2Gold on Black, passes AA for body text | |
| White | 7.2White on Lincoln Blue, passes AA for body text | 15.2White on Navy, passes AA for body text | 2.0White on Tan, fails AA for body text | 2.9White on Gray, fails AA for body text | 9.3White on Green, passes AA for body text | 1.6White on Gold, fails AA for body text | 21.0White on Black, passes AA for body text | |
| Black | 2.9Black on Lincoln Blue, fails AA for body text | 1.4Black on Navy, fails AA for body text | 10.5Black on Tan, passes AA for body text | 7.3Black on Gray, passes AA for body text | 2.3Black on Green, fails AA for body text | 13.2Black on Gold, passes AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://www.lincolnu.edu/about-lincoln/university-relations/lu_brandguidebook_fall21_final.pdf
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