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Panasonic brand colors

Panasonic's industrial style guide for North America states Panasonic Blue as PMS 293C with a CMYK build, an RGB triple and a hex, and permits the logo only on Panasonic Blue, black or white. It adds a note for printers: the CMYK values, not the RGB, are the ones to set.

Official site: panasonic.com

Palette image

Every swatch on this page, as one image you can save or share.

Panasonic brand colors: Panasonic Blue #0041C0, Black #000000, White #FFFFFF

Every color

ColorRoleHexRGBHSLPantoneCMYKPreview
Panasonic Blueprimary#0041C00, 65, 192220, 100%, 38%293 C100/64/0/0Fill screen
Blackneutral dark#0000000, 0, 00, 0%, 0%--0/0/0/100Fill screen
Whiteneutral light#FFFFFF255, 255, 2550, 0%, 100%--0/0/0/0Fill screen

Contrast pairs

Panasonic Blue passes AA for body text on white, at 8.3 to 1.

Of 16 ordered pairs in this palette, 12 clear 4.5 to 1 for body text and 12 clear 3 to 1 for large text. Row is the text color, column is the background.

Text colorPanasonic BlueBlackWhiteWhiteBlack
Panasonic Blue2.5Panasonic Blue on Black, fails AA for body text8.3Panasonic Blue on White, passes AA for body text8.3Panasonic Blue on White, passes AA for body text2.5Panasonic Blue on Black, fails AA for body text
Black2.5Black on Panasonic Blue, fails AA for body text21.0Black on White, passes AA for body text21.0Black on White, passes AA for body text
White8.3White on Panasonic Blue, passes AA for body text21.0White on Black, passes AA for body text21.0White on Black, passes AA for body text
White8.3White on Panasonic Blue, passes AA for body text21.0White on Black, passes AA for body text21.0White on Black, passes AA for body text
Black2.5Black on Panasonic Blue, fails AA for body text21.0Black on White, passes AA for body text21.0Black on White, passes AA for body text
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Sources

All 29 technology, A to Z

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