St. Lawrence University brand colors
St. Lawrence University's brand identity guide says scarlet and brown became its official colors in 1873, naming SLU Scarlet, SLU Brown and SLU Tan, each with a Pantone reference, a CMYK build, an RGB triple and a hex, alongside white.
Official site: stlawu.edu
Palette image
Every swatch on this page, as one image you can save or share.
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| SLU Scarlet | primary | #AA182C | 170, 24, 44 | 352, 75%, 38% | 187 | 23/100/88/15 | Fill screen |
| SLU Brown | secondary | #653A2B | 101, 58, 43 | 16, 40%, 28% | 477 | 41/72/77/46 | Fill screen |
| SLU Tan | accent | #D5BA8C | 213, 186, 140 | 38, 46%, 69% | 467 | 17/25/49/0 | Fill screen |
| White | neutral light | #FFFFFF | 255, 255, 255 | 0, 0%, 100% | -- | 0/0/0/0 | Fill screen |
St. Lawrence University against your project
Contrast pairs
SLU Scarlet passes AA for body text on white, at 7.3 to 1.
Of 28 ordered pairs in this palette, 16 clear 4.5 to 1 for body text and 18 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | SLU Scarlet | SLU Brown | SLU Tan | White | White | Black |
|---|---|---|---|---|---|---|
| SLU Scarlet | 1.3SLU Scarlet on SLU Brown, fails AA for body text | 3.9SLU Scarlet on SLU Tan, fails AA for body text | 7.3SLU Scarlet on White, passes AA for body text | 7.3SLU Scarlet on White, passes AA for body text | 2.9SLU Scarlet on Black, fails AA for body text | |
| SLU Brown | 1.3SLU Brown on SLU Scarlet, fails AA for body text | 5.1SLU Brown on SLU Tan, passes AA for body text | 9.6SLU Brown on White, passes AA for body text | 9.6SLU Brown on White, passes AA for body text | 2.2SLU Brown on Black, fails AA for body text | |
| SLU Tan | 3.9SLU Tan on SLU Scarlet, fails AA for body text | 5.1SLU Tan on SLU Brown, passes AA for body text | 1.9SLU Tan on White, fails AA for body text | 1.9SLU Tan on White, fails AA for body text | 11.2SLU Tan on Black, passes AA for body text | |
| White | 7.3White on SLU Scarlet, passes AA for body text | 9.6White on SLU Brown, passes AA for body text | 1.9White on SLU Tan, fails AA for body text | 21.0White on Black, passes AA for body text | ||
| White | 7.3White on SLU Scarlet, passes AA for body text | 9.6White on SLU Brown, passes AA for body text | 1.9White on SLU Tan, fails AA for body text | 21.0White on Black, passes AA for body text | ||
| Black | 2.9Black on SLU Scarlet, fails AA for body text | 2.2Black on SLU Brown, fails AA for body text | 11.2Black on SLU Tan, passes AA for body text | 21.0Black on White, passes AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://www.stlawu.edu/documents/brand-guide
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