Target brand colors
Target publishes one color and guards it hard. The usage guidelines allow the signature in Target Red, black or white and nothing else, require it to reverse to white on dark fields, and give a Pantone reference without ever stating a hex. The value below is read from the bullseye Target serves on its own storefront, so it is the color as rendered rather than as specified.
Official site: target.com
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Target Red | primary | #CC0000 | 204, 0, 0 | 0, 100%, 40% | 186 | -- | Fill screen |
Contrast pairs
Target Red passes AA for body text on white, at 5.9 to 1.
Of 6 ordered pairs in this palette, 4 clear 4.5 to 1 for body text and 6 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Target Red | White | Black |
|---|---|---|---|
| Target Red | 5.9Target Red on White, passes AA for body text | 3.6Target Red on Black, fails AA for body text | |
| White | 5.9White on Target Red, passes AA for body text | 21.0White on Black, passes AA for body text | |
| Black | 3.6Black on Target Red, fails AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://www.target.com/icons-illustrations/v2/light/bullseye-tm.svg
Other retail
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