Walmart brand colors
Walmart's blue is defined as a token in Living Design, the company's internal design system, and reaches the public only through the stylesheets of Walmart's own sites. There is no published document stating it, and the Spark yellow that sits beside it in the logo is not given a value anywhere reachable, so it is recorded here without one rather than guessed at.
Official site: walmart.com
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Walmart Blue | primary | #0053E2 | 0, 83, 226 | 218, 100%, 44% | -- | -- | Fill screen |
One further color is named without a hex value. It is listed rather than dropped, and nothing is calculated to fill the gap.
- Spark Yellow. The yellow of the spark. Walmart publishes no value for it in any source reachable without a login, and the figure repeated by color aggregators traces to no Walmart document, so it is left blank.
Contrast pairs
Walmart Blue passes AA for body text on white, at 6.3 to 1.
Of 6 ordered pairs in this palette, 4 clear 4.5 to 1 for body text and 6 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Walmart Blue | White | Black |
|---|---|---|---|
| Walmart Blue | 6.3Walmart Blue on White, passes AA for body text | 3.3Walmart Blue on Black, fails AA for body text | |
| White | 6.3White on Walmart Blue, passes AA for body text | 21.0White on Black, passes AA for body text | |
| Black | 3.3Black on Walmart Blue, fails AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://corporate.walmart.com/
Other retail
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