University of South Florida brand colors
USF Gold is a muted sand rather than a yellow, which is why the palette needs Lemongrass and Apple to carry brightness. Fifteen colours across primary, alternate, accent and neutral groups, named for the Florida coast.
Official site: usf.edu
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| USF Green | primary | #006747 | 0, 103, 71 | 161, 100%, 20% | 342 | 93, 10, 75, 43 | Fill screen |
| USF Gold | secondary | #CFC493 | 207, 196, 147 | 49, 38%, 69% | 4535 | 6, 8, 35, 12 | Fill screen |
| White | background | #FFFFFF | 255, 255, 255 | 0, 0%, 100% | -- | 0, 0, 0, 0 | Fill screen |
| Evergreen | accent | #005432 | 0, 84, 50 | 156, 100%, 16% | 3435 | 96, 15, 84, 56 | Fill screen |
| Sand | neutral light | #EDEBD1 | 237, 235, 209 | 56, 44%, 87% | 614 | 7, 4, 19, 0 | Fill screen |
| Lemongrass | accent | #DBE442 | 219, 228, 66 | 63, 75%, 58% | -- | -- | Fill screen |
| Apple | accent | #9CCB3B | 156, 203, 59 | 80, 58%, 51% | -- | -- | Fill screen |
| Teal | accent | #009374 | 0, 147, 116 | 167, 100%, 29% | -- | -- | Fill screen |
| Seaglass | accent | #80B0A6 | 128, 176, 166 | 168, 23%, 60% | -- | -- | Fill screen |
| Storm | accent | #006484 | 0, 100, 132 | 195, 100%, 26% | -- | -- | Fill screen |
| Sky | accent | #29AFCE | 41, 175, 206 | 191, 67%, 48% | -- | -- | Fill screen |
| Silver | neutral light | #CAD2D8 | 202, 210, 216 | 206, 15%, 82% | -- | -- | Fill screen |
| Gray | neutral dark | #7E96A0 | 126, 150, 160 | 198, 15%, 56% | -- | -- | Fill screen |
| Slate | neutral dark | #466069 | 70, 96, 105 | 195, 20%, 34% | -- | -- | Fill screen |
| Soft Black | neutral dark | #303434 | 48, 52, 52 | 180, 4%, 20% | -- | -- | Fill screen |
Contrast pairs
USF Green passes AA for body text on white, at 6.9 to 1.
Of 270 ordered pairs in this palette, 80 clear 4.5 to 1 for body text and 120 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | USF Green | USF Gold | White | Evergreen | Sand | Lemongrass | Apple | Teal | Seaglass | Storm | Sky | Silver | Gray | Slate | Soft Black | White | Black |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| USF Green | 4.0USF Green on USF Gold, fails AA for body text | 6.9USF Green on White, passes AA for body text | 1.3USF Green on Evergreen, fails AA for body text | 5.7USF Green on Sand, passes AA for body text | 5.0USF Green on Lemongrass, passes AA for body text | 3.6USF Green on Apple, fails AA for body text | 1.8USF Green on Teal, fails AA for body text | 2.9USF Green on Seaglass, fails AA for body text | 1.0USF Green on Storm, fails AA for body text | 2.7USF Green on Sky, fails AA for body text | 4.5USF Green on Silver, passes AA for body text | 2.2USF Green on Gray, fails AA for body text | 1.0USF Green on Slate, fails AA for body text | 1.8USF Green on Soft Black, fails AA for body text | 6.9USF Green on White, passes AA for body text | 3.0USF Green on Black, fails AA for body text | |
| USF Gold | 4.0USF Gold on USF Green, fails AA for body text | 1.8USF Gold on White, fails AA for body text | 5.2USF Gold on Evergreen, passes AA for body text | 1.4USF Gold on Sand, fails AA for body text | 1.3USF Gold on Lemongrass, fails AA for body text | 1.1USF Gold on Apple, fails AA for body text | 2.2USF Gold on Teal, fails AA for body text | 1.4USF Gold on Seaglass, fails AA for body text | 3.8USF Gold on Storm, fails AA for body text | 1.5USF Gold on Sky, fails AA for body text | 1.1USF Gold on Silver, fails AA for body text | 1.8USF Gold on Gray, fails AA for body text | 3.8USF Gold on Slate, fails AA for body text | 7.2USF Gold on Soft Black, passes AA for body text | 1.8USF Gold on White, fails AA for body text | 12.0USF Gold on Black, passes AA for body text | |
| White | 6.9White on USF Green, passes AA for body text | 1.8White on USF Gold, fails AA for body text | 9.1White on Evergreen, passes AA for body text | 1.2White on Sand, fails AA for body text | 1.4White on Lemongrass, fails AA for body text | 1.9White on Apple, fails AA for body text | 3.9White on Teal, fails AA for body text | 2.4White on Seaglass, fails AA for body text | 6.7White on Storm, passes AA for body text | 2.6White on Sky, fails AA for body text | 1.5White on Silver, fails AA for body text | 3.1White on Gray, fails AA for body text | 6.7White on Slate, passes AA for body text | 12.6White on Soft Black, passes AA for body text | 21.0White on Black, passes AA for body text | ||
| Evergreen | 1.3Evergreen on USF Green, fails AA for body text | 5.2Evergreen on USF Gold, passes AA for body text | 9.1Evergreen on White, passes AA for body text | 7.5Evergreen on Sand, passes AA for body text | 6.6Evergreen on Lemongrass, passes AA for body text | 4.8Evergreen on Apple, passes AA for body text | 2.3Evergreen on Teal, fails AA for body text | 3.8Evergreen on Seaglass, fails AA for body text | 1.4Evergreen on Storm, fails AA for body text | 3.5Evergreen on Sky, fails AA for body text | 5.9Evergreen on Silver, passes AA for body text | 2.9Evergreen on Gray, fails AA for body text | 1.4Evergreen on Slate, fails AA for body text | 1.4Evergreen on Soft Black, fails AA for body text | 9.1Evergreen on White, passes AA for body text | 2.3Evergreen on Black, fails AA for body text | |
| Sand | 5.7Sand on USF Green, passes AA for body text | 1.4Sand on USF Gold, fails AA for body text | 1.2Sand on White, fails AA for body text | 7.5Sand on Evergreen, passes AA for body text | 1.1Sand on Lemongrass, fails AA for body text | 1.6Sand on Apple, fails AA for body text | 3.2Sand on Teal, fails AA for body text | 2.0Sand on Seaglass, fails AA for body text | 5.5Sand on Storm, passes AA for body text | 2.1Sand on Sky, fails AA for body text | 1.3Sand on Silver, fails AA for body text | 2.6Sand on Gray, fails AA for body text | 5.5Sand on Slate, passes AA for body text | 10.4Sand on Soft Black, passes AA for body text | 1.2Sand on White, fails AA for body text | 17.4Sand on Black, passes AA for body text | |
| Lemongrass | 5.0Lemongrass on USF Green, passes AA for body text | 1.3Lemongrass on USF Gold, fails AA for body text | 1.4Lemongrass on White, fails AA for body text | 6.6Lemongrass on Evergreen, passes AA for body text | 1.1Lemongrass on Sand, fails AA for body text | 1.4Lemongrass on Apple, fails AA for body text | 2.8Lemongrass on Teal, fails AA for body text | 1.8Lemongrass on Seaglass, fails AA for body text | 4.8Lemongrass on Storm, passes AA for body text | 1.9Lemongrass on Sky, fails AA for body text | 1.1Lemongrass on Silver, fails AA for body text | 2.3Lemongrass on Gray, fails AA for body text | 4.8Lemongrass on Slate, passes AA for body text | 9.1Lemongrass on Soft Black, passes AA for body text | 1.4Lemongrass on White, fails AA for body text | 15.2Lemongrass on Black, passes AA for body text | |
| Apple | 3.6Apple on USF Green, fails AA for body text | 1.1Apple on USF Gold, fails AA for body text | 1.9Apple on White, fails AA for body text | 4.8Apple on Evergreen, passes AA for body text | 1.6Apple on Sand, fails AA for body text | 1.4Apple on Lemongrass, fails AA for body text | 2.0Apple on Teal, fails AA for body text | 1.3Apple on Seaglass, fails AA for body text | 3.5Apple on Storm, fails AA for body text | 1.4Apple on Sky, fails AA for body text | 1.3Apple on Silver, fails AA for body text | 1.6Apple on Gray, fails AA for body text | 3.5Apple on Slate, fails AA for body text | 6.6Apple on Soft Black, passes AA for body text | 1.9Apple on White, fails AA for body text | 11.0Apple on Black, passes AA for body text | |
| Teal | 1.8Teal on USF Green, fails AA for body text | 2.2Teal on USF Gold, fails AA for body text | 3.9Teal on White, fails AA for body text | 2.3Teal on Evergreen, fails AA for body text | 3.2Teal on Sand, fails AA for body text | 2.8Teal on Lemongrass, fails AA for body text | 2.0Teal on Apple, fails AA for body text | 1.6Teal on Seaglass, fails AA for body text | 1.7Teal on Storm, fails AA for body text | 1.5Teal on Sky, fails AA for body text | 2.5Teal on Silver, fails AA for body text | 1.3Teal on Gray, fails AA for body text | 1.7Teal on Slate, fails AA for body text | 3.3Teal on Soft Black, fails AA for body text | 3.9Teal on White, fails AA for body text | 5.4Teal on Black, passes AA for body text | |
| Seaglass | 2.9Seaglass on USF Green, fails AA for body text | 1.4Seaglass on USF Gold, fails AA for body text | 2.4Seaglass on White, fails AA for body text | 3.8Seaglass on Evergreen, fails AA for body text | 2.0Seaglass on Sand, fails AA for body text | 1.8Seaglass on Lemongrass, fails AA for body text | 1.3Seaglass on Apple, fails AA for body text | 1.6Seaglass on Teal, fails AA for body text | 2.8Seaglass on Storm, fails AA for body text | 1.1Seaglass on Sky, fails AA for body text | 1.6Seaglass on Silver, fails AA for body text | 1.3Seaglass on Gray, fails AA for body text | 2.8Seaglass on Slate, fails AA for body text | 5.2Seaglass on Soft Black, passes AA for body text | 2.4Seaglass on White, fails AA for body text | 8.7Seaglass on Black, passes AA for body text | |
| Storm | 1.0Storm on USF Green, fails AA for body text | 3.8Storm on USF Gold, fails AA for body text | 6.7Storm on White, passes AA for body text | 1.4Storm on Evergreen, fails AA for body text | 5.5Storm on Sand, passes AA for body text | 4.8Storm on Lemongrass, passes AA for body text | 3.5Storm on Apple, fails AA for body text | 1.7Storm on Teal, fails AA for body text | 2.8Storm on Seaglass, fails AA for body text | 2.6Storm on Sky, fails AA for body text | 4.3Storm on Silver, fails AA for body text | 2.1Storm on Gray, fails AA for body text | 1.0Storm on Slate, fails AA for body text | 1.9Storm on Soft Black, fails AA for body text | 6.7Storm on White, passes AA for body text | 3.2Storm on Black, fails AA for body text | |
| Sky | 2.7Sky on USF Green, fails AA for body text | 1.5Sky on USF Gold, fails AA for body text | 2.6Sky on White, fails AA for body text | 3.5Sky on Evergreen, fails AA for body text | 2.1Sky on Sand, fails AA for body text | 1.9Sky on Lemongrass, fails AA for body text | 1.4Sky on Apple, fails AA for body text | 1.5Sky on Teal, fails AA for body text | 1.1Sky on Seaglass, fails AA for body text | 2.6Sky on Storm, fails AA for body text | 1.7Sky on Silver, fails AA for body text | 1.2Sky on Gray, fails AA for body text | 2.6Sky on Slate, fails AA for body text | 4.9Sky on Soft Black, passes AA for body text | 2.6Sky on White, fails AA for body text | 8.1Sky on Black, passes AA for body text | |
| Silver | 4.5Silver on USF Green, passes AA for body text | 1.1Silver on USF Gold, fails AA for body text | 1.5Silver on White, fails AA for body text | 5.9Silver on Evergreen, passes AA for body text | 1.3Silver on Sand, fails AA for body text | 1.1Silver on Lemongrass, fails AA for body text | 1.3Silver on Apple, fails AA for body text | 2.5Silver on Teal, fails AA for body text | 1.6Silver on Seaglass, fails AA for body text | 4.3Silver on Storm, fails AA for body text | 1.7Silver on Sky, fails AA for body text | 2.0Silver on Gray, fails AA for body text | 4.4Silver on Slate, fails AA for body text | 8.2Silver on Soft Black, passes AA for body text | 1.5Silver on White, fails AA for body text | 13.7Silver on Black, passes AA for body text | |
| Gray | 2.2Gray on USF Green, fails AA for body text | 1.8Gray on USF Gold, fails AA for body text | 3.1Gray on White, fails AA for body text | 2.9Gray on Evergreen, fails AA for body text | 2.6Gray on Sand, fails AA for body text | 2.3Gray on Lemongrass, fails AA for body text | 1.6Gray on Apple, fails AA for body text | 1.3Gray on Teal, fails AA for body text | 1.3Gray on Seaglass, fails AA for body text | 2.1Gray on Storm, fails AA for body text | 1.2Gray on Sky, fails AA for body text | 2.0Gray on Silver, fails AA for body text | 2.1Gray on Slate, fails AA for body text | 4.0Gray on Soft Black, fails AA for body text | 3.1Gray on White, fails AA for body text | 6.8Gray on Black, passes AA for body text | |
| Slate | 1.0Slate on USF Green, fails AA for body text | 3.8Slate on USF Gold, fails AA for body text | 6.7Slate on White, passes AA for body text | 1.4Slate on Evergreen, fails AA for body text | 5.5Slate on Sand, passes AA for body text | 4.8Slate on Lemongrass, passes AA for body text | 3.5Slate on Apple, fails AA for body text | 1.7Slate on Teal, fails AA for body text | 2.8Slate on Seaglass, fails AA for body text | 1.0Slate on Storm, fails AA for body text | 2.6Slate on Sky, fails AA for body text | 4.4Slate on Silver, fails AA for body text | 2.1Slate on Gray, fails AA for body text | 1.9Slate on Soft Black, fails AA for body text | 6.7Slate on White, passes AA for body text | 3.1Slate on Black, fails AA for body text | |
| Soft Black | 1.8Soft Black on USF Green, fails AA for body text | 7.2Soft Black on USF Gold, passes AA for body text | 12.6Soft Black on White, passes AA for body text | 1.4Soft Black on Evergreen, fails AA for body text | 10.4Soft Black on Sand, passes AA for body text | 9.1Soft Black on Lemongrass, passes AA for body text | 6.6Soft Black on Apple, passes AA for body text | 3.3Soft Black on Teal, fails AA for body text | 5.2Soft Black on Seaglass, passes AA for body text | 1.9Soft Black on Storm, fails AA for body text | 4.9Soft Black on Sky, passes AA for body text | 8.2Soft Black on Silver, passes AA for body text | 4.0Soft Black on Gray, fails AA for body text | 1.9Soft Black on Slate, fails AA for body text | 12.6Soft Black on White, passes AA for body text | 1.7Soft Black on Black, fails AA for body text | |
| White | 6.9White on USF Green, passes AA for body text | 1.8White on USF Gold, fails AA for body text | 9.1White on Evergreen, passes AA for body text | 1.2White on Sand, fails AA for body text | 1.4White on Lemongrass, fails AA for body text | 1.9White on Apple, fails AA for body text | 3.9White on Teal, fails AA for body text | 2.4White on Seaglass, fails AA for body text | 6.7White on Storm, passes AA for body text | 2.6White on Sky, fails AA for body text | 1.5White on Silver, fails AA for body text | 3.1White on Gray, fails AA for body text | 6.7White on Slate, passes AA for body text | 12.6White on Soft Black, passes AA for body text | 21.0White on Black, passes AA for body text | ||
| Black | 3.0Black on USF Green, fails AA for body text | 12.0Black on USF Gold, passes AA for body text | 21.0Black on White, passes AA for body text | 2.3Black on Evergreen, fails AA for body text | 17.4Black on Sand, passes AA for body text | 15.2Black on Lemongrass, passes AA for body text | 11.0Black on Apple, passes AA for body text | 5.4Black on Teal, passes AA for body text | 8.7Black on Seaglass, passes AA for body text | 3.2Black on Storm, fails AA for body text | 8.1Black on Sky, passes AA for body text | 13.7Black on Silver, passes AA for body text | 6.8Black on Gray, passes AA for body text | 3.1Black on Slate, fails AA for body text | 1.7Black on Soft Black, fails AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://www.usf.edu/ucm/marketing/colors.aspx
Other colleges & universities
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