University of South Florida brand colors
USF Gold is a muted sand rather than a yellow, which is why the palette needs Lemongrass and Apple to carry brightness. Fifteen colors across primary, alternate, accent and neutral groups, named for the Florida coast.
Official site: usf.edu
Palette image
Every swatch on this page, as one image you can save or share.
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| USF Green | primary | #006747 | 0, 103, 71 | 161, 100%, 20% | 342 | 93, 10, 75, 43 | Fill screen |
| USF Gold | secondary | #CFC493 | 207, 196, 147 | 49, 38%, 69% | 4535 | 6, 8, 35, 12 | Fill screen |
| White | background | #FFFFFF | 255, 255, 255 | 0, 0%, 100% | -- | 0, 0, 0, 0 | Fill screen |
| Evergreen | accent | #005432 | 0, 84, 50 | 156, 100%, 16% | 3435 | 96, 15, 84, 56 | Fill screen |
| Sand | neutral light | #EDEBD1 | 237, 235, 209 | 56, 44%, 87% | 614 | 7, 4, 19, 0 | Fill screen |
| Lemongrass | accent | #DBE442 | 219, 228, 66 | 63, 75%, 58% | -- | -- | Fill screen |
| Apple | accent | #9CCB3B | 156, 203, 59 | 80, 58%, 51% | -- | -- | Fill screen |
| Teal | accent | #009374 | 0, 147, 116 | 167, 100%, 29% | -- | -- | Fill screen |
| Seaglass | accent | #80B0A6 | 128, 176, 166 | 168, 23%, 60% | -- | -- | Fill screen |
| Storm | accent | #006484 | 0, 100, 132 | 195, 100%, 26% | -- | -- | Fill screen |
| Sky | accent | #29AFCE | 41, 175, 206 | 191, 67%, 48% | -- | -- | Fill screen |
| Silver | neutral light | #CAD2D8 | 202, 210, 216 | 206, 15%, 82% | -- | -- | Fill screen |
| Gray | neutral dark | #7E96A0 | 126, 150, 160 | 198, 15%, 56% | -- | -- | Fill screen |
| Slate | neutral dark | #466069 | 70, 96, 105 | 195, 20%, 34% | -- | -- | Fill screen |
| Soft Black | neutral dark | #303434 | 48, 52, 52 | 180, 4%, 20% | -- | -- | Fill screen |
University of South Florida against your project
Contrast pairs
USF Green passes AA for body text on white, at 6.9 to 1.
Of 270 ordered pairs in this palette, 80 clear 4.5 to 1 for body text and 120 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | USF Green | USF Gold | White | Evergreen | Sand | Lemongrass | Apple | Teal | Seaglass | Storm | Sky | Silver | Gray | Slate | Soft Black | White | Black |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| USF Green | 4.0USF Green on USF Gold, fails AA for body text | 6.9USF Green on White, passes AA for body text | 1.3USF Green on Evergreen, fails AA for body text | 5.7USF Green on Sand, passes AA for body text | 5.0USF Green on Lemongrass, passes AA for body text | 3.6USF Green on Apple, fails AA for body text | 1.8USF Green on Teal, fails AA for body text | 2.9USF Green on Seaglass, fails AA for body text | 1.0USF Green on Storm, fails AA for body text | 2.7USF Green on Sky, fails AA for body text | 4.5USF Green on Silver, passes AA for body text | 2.2USF Green on Gray, fails AA for body text | 1.0USF Green on Slate, fails AA for body text | 1.8USF Green on Soft Black, fails AA for body text | 6.9USF Green on White, passes AA for body text | 3.0USF Green on Black, fails AA for body text | |
| USF Gold | 4.0USF Gold on USF Green, fails AA for body text | 1.8USF Gold on White, fails AA for body text | 5.2USF Gold on Evergreen, passes AA for body text | 1.4USF Gold on Sand, fails AA for body text | 1.3USF Gold on Lemongrass, fails AA for body text | 1.1USF Gold on Apple, fails AA for body text | 2.2USF Gold on Teal, fails AA for body text | 1.4USF Gold on Seaglass, fails AA for body text | 3.8USF Gold on Storm, fails AA for body text | 1.5USF Gold on Sky, fails AA for body text | 1.1USF Gold on Silver, fails AA for body text | 1.8USF Gold on Gray, fails AA for body text | 3.8USF Gold on Slate, fails AA for body text | 7.2USF Gold on Soft Black, passes AA for body text | 1.8USF Gold on White, fails AA for body text | 12.0USF Gold on Black, passes AA for body text | |
| White | 6.9White on USF Green, passes AA for body text | 1.8White on USF Gold, fails AA for body text | 9.1White on Evergreen, passes AA for body text | 1.2White on Sand, fails AA for body text | 1.4White on Lemongrass, fails AA for body text | 1.9White on Apple, fails AA for body text | 3.9White on Teal, fails AA for body text | 2.4White on Seaglass, fails AA for body text | 6.7White on Storm, passes AA for body text | 2.6White on Sky, fails AA for body text | 1.5White on Silver, fails AA for body text | 3.1White on Gray, fails AA for body text | 6.7White on Slate, passes AA for body text | 12.6White on Soft Black, passes AA for body text | 21.0White on Black, passes AA for body text | ||
| Evergreen | 1.3Evergreen on USF Green, fails AA for body text | 5.2Evergreen on USF Gold, passes AA for body text | 9.1Evergreen on White, passes AA for body text | 7.5Evergreen on Sand, passes AA for body text | 6.6Evergreen on Lemongrass, passes AA for body text | 4.8Evergreen on Apple, passes AA for body text | 2.3Evergreen on Teal, fails AA for body text | 3.8Evergreen on Seaglass, fails AA for body text | 1.4Evergreen on Storm, fails AA for body text | 3.5Evergreen on Sky, fails AA for body text | 5.9Evergreen on Silver, passes AA for body text | 2.9Evergreen on Gray, fails AA for body text | 1.4Evergreen on Slate, fails AA for body text | 1.4Evergreen on Soft Black, fails AA for body text | 9.1Evergreen on White, passes AA for body text | 2.3Evergreen on Black, fails AA for body text | |
| Sand | 5.7Sand on USF Green, passes AA for body text | 1.4Sand on USF Gold, fails AA for body text | 1.2Sand on White, fails AA for body text | 7.5Sand on Evergreen, passes AA for body text | 1.1Sand on Lemongrass, fails AA for body text | 1.6Sand on Apple, fails AA for body text | 3.2Sand on Teal, fails AA for body text | 2.0Sand on Seaglass, fails AA for body text | 5.5Sand on Storm, passes AA for body text | 2.1Sand on Sky, fails AA for body text | 1.3Sand on Silver, fails AA for body text | 2.6Sand on Gray, fails AA for body text | 5.5Sand on Slate, passes AA for body text | 10.4Sand on Soft Black, passes AA for body text | 1.2Sand on White, fails AA for body text | 17.4Sand on Black, passes AA for body text | |
| Lemongrass | 5.0Lemongrass on USF Green, passes AA for body text | 1.3Lemongrass on USF Gold, fails AA for body text | 1.4Lemongrass on White, fails AA for body text | 6.6Lemongrass on Evergreen, passes AA for body text | 1.1Lemongrass on Sand, fails AA for body text | 1.4Lemongrass on Apple, fails AA for body text | 2.8Lemongrass on Teal, fails AA for body text | 1.8Lemongrass on Seaglass, fails AA for body text | 4.8Lemongrass on Storm, passes AA for body text | 1.9Lemongrass on Sky, fails AA for body text | 1.1Lemongrass on Silver, fails AA for body text | 2.3Lemongrass on Gray, fails AA for body text | 4.8Lemongrass on Slate, passes AA for body text | 9.1Lemongrass on Soft Black, passes AA for body text | 1.4Lemongrass on White, fails AA for body text | 15.2Lemongrass on Black, passes AA for body text | |
| Apple | 3.6Apple on USF Green, fails AA for body text | 1.1Apple on USF Gold, fails AA for body text | 1.9Apple on White, fails AA for body text | 4.8Apple on Evergreen, passes AA for body text | 1.6Apple on Sand, fails AA for body text | 1.4Apple on Lemongrass, fails AA for body text | 2.0Apple on Teal, fails AA for body text | 1.3Apple on Seaglass, fails AA for body text | 3.5Apple on Storm, fails AA for body text | 1.4Apple on Sky, fails AA for body text | 1.3Apple on Silver, fails AA for body text | 1.6Apple on Gray, fails AA for body text | 3.5Apple on Slate, fails AA for body text | 6.6Apple on Soft Black, passes AA for body text | 1.9Apple on White, fails AA for body text | 11.0Apple on Black, passes AA for body text | |
| Teal | 1.8Teal on USF Green, fails AA for body text | 2.2Teal on USF Gold, fails AA for body text | 3.9Teal on White, fails AA for body text | 2.3Teal on Evergreen, fails AA for body text | 3.2Teal on Sand, fails AA for body text | 2.8Teal on Lemongrass, fails AA for body text | 2.0Teal on Apple, fails AA for body text | 1.6Teal on Seaglass, fails AA for body text | 1.7Teal on Storm, fails AA for body text | 1.5Teal on Sky, fails AA for body text | 2.5Teal on Silver, fails AA for body text | 1.3Teal on Gray, fails AA for body text | 1.7Teal on Slate, fails AA for body text | 3.3Teal on Soft Black, fails AA for body text | 3.9Teal on White, fails AA for body text | 5.4Teal on Black, passes AA for body text | |
| Seaglass | 2.9Seaglass on USF Green, fails AA for body text | 1.4Seaglass on USF Gold, fails AA for body text | 2.4Seaglass on White, fails AA for body text | 3.8Seaglass on Evergreen, fails AA for body text | 2.0Seaglass on Sand, fails AA for body text | 1.8Seaglass on Lemongrass, fails AA for body text | 1.3Seaglass on Apple, fails AA for body text | 1.6Seaglass on Teal, fails AA for body text | 2.8Seaglass on Storm, fails AA for body text | 1.1Seaglass on Sky, fails AA for body text | 1.6Seaglass on Silver, fails AA for body text | 1.3Seaglass on Gray, fails AA for body text | 2.8Seaglass on Slate, fails AA for body text | 5.2Seaglass on Soft Black, passes AA for body text | 2.4Seaglass on White, fails AA for body text | 8.7Seaglass on Black, passes AA for body text | |
| Storm | 1.0Storm on USF Green, fails AA for body text | 3.8Storm on USF Gold, fails AA for body text | 6.7Storm on White, passes AA for body text | 1.4Storm on Evergreen, fails AA for body text | 5.5Storm on Sand, passes AA for body text | 4.8Storm on Lemongrass, passes AA for body text | 3.5Storm on Apple, fails AA for body text | 1.7Storm on Teal, fails AA for body text | 2.8Storm on Seaglass, fails AA for body text | 2.6Storm on Sky, fails AA for body text | 4.3Storm on Silver, fails AA for body text | 2.1Storm on Gray, fails AA for body text | 1.0Storm on Slate, fails AA for body text | 1.9Storm on Soft Black, fails AA for body text | 6.7Storm on White, passes AA for body text | 3.2Storm on Black, fails AA for body text | |
| Sky | 2.7Sky on USF Green, fails AA for body text | 1.5Sky on USF Gold, fails AA for body text | 2.6Sky on White, fails AA for body text | 3.5Sky on Evergreen, fails AA for body text | 2.1Sky on Sand, fails AA for body text | 1.9Sky on Lemongrass, fails AA for body text | 1.4Sky on Apple, fails AA for body text | 1.5Sky on Teal, fails AA for body text | 1.1Sky on Seaglass, fails AA for body text | 2.6Sky on Storm, fails AA for body text | 1.7Sky on Silver, fails AA for body text | 1.2Sky on Gray, fails AA for body text | 2.6Sky on Slate, fails AA for body text | 4.9Sky on Soft Black, passes AA for body text | 2.6Sky on White, fails AA for body text | 8.1Sky on Black, passes AA for body text | |
| Silver | 4.5Silver on USF Green, passes AA for body text | 1.1Silver on USF Gold, fails AA for body text | 1.5Silver on White, fails AA for body text | 5.9Silver on Evergreen, passes AA for body text | 1.3Silver on Sand, fails AA for body text | 1.1Silver on Lemongrass, fails AA for body text | 1.3Silver on Apple, fails AA for body text | 2.5Silver on Teal, fails AA for body text | 1.6Silver on Seaglass, fails AA for body text | 4.3Silver on Storm, fails AA for body text | 1.7Silver on Sky, fails AA for body text | 2.0Silver on Gray, fails AA for body text | 4.4Silver on Slate, fails AA for body text | 8.2Silver on Soft Black, passes AA for body text | 1.5Silver on White, fails AA for body text | 13.7Silver on Black, passes AA for body text | |
| Gray | 2.2Gray on USF Green, fails AA for body text | 1.8Gray on USF Gold, fails AA for body text | 3.1Gray on White, fails AA for body text | 2.9Gray on Evergreen, fails AA for body text | 2.6Gray on Sand, fails AA for body text | 2.3Gray on Lemongrass, fails AA for body text | 1.6Gray on Apple, fails AA for body text | 1.3Gray on Teal, fails AA for body text | 1.3Gray on Seaglass, fails AA for body text | 2.1Gray on Storm, fails AA for body text | 1.2Gray on Sky, fails AA for body text | 2.0Gray on Silver, fails AA for body text | 2.1Gray on Slate, fails AA for body text | 4.0Gray on Soft Black, fails AA for body text | 3.1Gray on White, fails AA for body text | 6.8Gray on Black, passes AA for body text | |
| Slate | 1.0Slate on USF Green, fails AA for body text | 3.8Slate on USF Gold, fails AA for body text | 6.7Slate on White, passes AA for body text | 1.4Slate on Evergreen, fails AA for body text | 5.5Slate on Sand, passes AA for body text | 4.8Slate on Lemongrass, passes AA for body text | 3.5Slate on Apple, fails AA for body text | 1.7Slate on Teal, fails AA for body text | 2.8Slate on Seaglass, fails AA for body text | 1.0Slate on Storm, fails AA for body text | 2.6Slate on Sky, fails AA for body text | 4.4Slate on Silver, fails AA for body text | 2.1Slate on Gray, fails AA for body text | 1.9Slate on Soft Black, fails AA for body text | 6.7Slate on White, passes AA for body text | 3.1Slate on Black, fails AA for body text | |
| Soft Black | 1.8Soft Black on USF Green, fails AA for body text | 7.2Soft Black on USF Gold, passes AA for body text | 12.6Soft Black on White, passes AA for body text | 1.4Soft Black on Evergreen, fails AA for body text | 10.4Soft Black on Sand, passes AA for body text | 9.1Soft Black on Lemongrass, passes AA for body text | 6.6Soft Black on Apple, passes AA for body text | 3.3Soft Black on Teal, fails AA for body text | 5.2Soft Black on Seaglass, passes AA for body text | 1.9Soft Black on Storm, fails AA for body text | 4.9Soft Black on Sky, passes AA for body text | 8.2Soft Black on Silver, passes AA for body text | 4.0Soft Black on Gray, fails AA for body text | 1.9Soft Black on Slate, fails AA for body text | 12.6Soft Black on White, passes AA for body text | 1.7Soft Black on Black, fails AA for body text | |
| White | 6.9White on USF Green, passes AA for body text | 1.8White on USF Gold, fails AA for body text | 9.1White on Evergreen, passes AA for body text | 1.2White on Sand, fails AA for body text | 1.4White on Lemongrass, fails AA for body text | 1.9White on Apple, fails AA for body text | 3.9White on Teal, fails AA for body text | 2.4White on Seaglass, fails AA for body text | 6.7White on Storm, passes AA for body text | 2.6White on Sky, fails AA for body text | 1.5White on Silver, fails AA for body text | 3.1White on Gray, fails AA for body text | 6.7White on Slate, passes AA for body text | 12.6White on Soft Black, passes AA for body text | 21.0White on Black, passes AA for body text | ||
| Black | 3.0Black on USF Green, fails AA for body text | 12.0Black on USF Gold, passes AA for body text | 21.0Black on White, passes AA for body text | 2.3Black on Evergreen, fails AA for body text | 17.4Black on Sand, passes AA for body text | 15.2Black on Lemongrass, passes AA for body text | 11.0Black on Apple, passes AA for body text | 5.4Black on Teal, passes AA for body text | 8.7Black on Seaglass, passes AA for body text | 3.2Black on Storm, fails AA for body text | 8.1Black on Sky, passes AA for body text | 13.7Black on Silver, passes AA for body text | 6.8Black on Gray, passes AA for body text | 3.1Black on Slate, fails AA for body text | 1.7Black on Soft Black, fails AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://www.usf.edu/ucm/marketing/colors.aspx
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