Liberty University brand colors
Liberty University's branding guide states Red and Navy should always be the primary colors in a design, each with a CMYK build, an RGB triple and a hex, alongside a set of secondary and accent grays and blues that should take up no more than 20 percent of a design.
Official site: liberty.edu
Palette image
Every swatch on this page, as one image you can save or share.
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Navy | primary | #0A254E | 10, 37, 78 | 216, 77%, 17% | -- | 100/68/0/54 | Fill screen |
| Red | secondary | #B72025 | 183, 32, 37 | 358, 70%, 42% | -- | 0/100/79/20 | Fill screen |
| Gray | accent | #A2A5A8 | 162, 165, 168 | 210, 3%, 65% | -- | -- | Fill screen |
| Light Blue | accent | #9FCBED | 159, 203, 237 | 206, 68%, 78% | -- | 35/9/0/0 | Fill screen |
Liberty University against your project
Contrast pairs
Navy passes AA for body text on white, at 15.1 to 1.
Of 30 ordered pairs in this palette, 14 clear 4.5 to 1 for body text and 18 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Navy | Red | Gray | Light Blue | White | Black |
|---|---|---|---|---|---|---|
| Navy | 2.3Navy on Red, fails AA for body text | 6.1Navy on Gray, passes AA for body text | 8.8Navy on Light Blue, passes AA for body text | 15.1Navy on White, passes AA for body text | 1.4Navy on Black, fails AA for body text | |
| Red | 2.3Red on Navy, fails AA for body text | 2.6Red on Gray, fails AA for body text | 3.8Red on Light Blue, fails AA for body text | 6.5Red on White, passes AA for body text | 3.3Red on Black, fails AA for body text | |
| Gray | 6.1Gray on Navy, passes AA for body text | 2.6Gray on Red, fails AA for body text | 1.4Gray on Light Blue, fails AA for body text | 2.5Gray on White, fails AA for body text | 8.5Gray on Black, passes AA for body text | |
| Light Blue | 8.8Light Blue on Navy, passes AA for body text | 3.8Light Blue on Red, fails AA for body text | 1.4Light Blue on Gray, fails AA for body text | 1.7Light Blue on White, fails AA for body text | 12.2Light Blue on Black, passes AA for body text | |
| White | 15.1White on Navy, passes AA for body text | 6.5White on Red, passes AA for body text | 2.5White on Gray, fails AA for body text | 1.7White on Light Blue, fails AA for body text | 21.0White on Black, passes AA for body text | |
| Black | 1.4Black on Navy, fails AA for body text | 3.3Black on Red, fails AA for body text | 8.5Black on Gray, passes AA for body text | 12.2Black on Light Blue, passes AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://www.liberty.edu/marketing/wp-content/uploads/sites/114/2023/01/Branding-Guide-Digital.pdf
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