University of Arkansas brand colors
Arkansas is one of the few institutions to give its white a name (Apple Blossom, the state flower) and treat it as a primary color rather than a background. These are the university's web values; it publishes Pantone and CMYK separately for print.
Official site: uark.edu
Palette image
Every swatch on this page, as one image you can save or share.
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Razorback Red | primary | #9D2235 | 157, 34, 53 | 351, 64%, 37% | -- | -- | Fill screen |
| Apple Blossom | background | #FFFFFF | 255, 255, 255 | 0, 0%, 100% | -- | -- | Fill screen |
| Quartz | neutral light | #F2F2F4 | 242, 242, 244 | 240, 8%, 95% | -- | -- | Fill screen |
| Silverleaf | neutral light | #C7C8C9 | 199, 200, 201 | 210, 2%, 78% | -- | -- | Fill screen |
| Spoofer's Stone | neutral dark | #464648 | 70, 70, 72 | 240, 1%, 28% | -- | -- | Fill screen |
| Buckskin | accent | #DDBA96 | 221, 186, 150 | 30, 51%, 73% | -- | -- | Fill screen |
| Hickory | accent | #957552 | 149, 117, 82 | 31, 29%, 45% | -- | -- | Fill screen |
| Bauxite | accent | #492D14 | 73, 45, 20 | 28, 57%, 18% | -- | -- | Fill screen |
| Clearsky | accent | #9DC9D5 | 157, 201, 213 | 193, 40%, 73% | -- | -- | Fill screen |
| Springwater | accent | #3E94AA | 62, 148, 170 | 192, 47%, 45% | -- | -- | Fill screen |
| Storm Cloud | accent | #0F3842 | 15, 56, 66 | 192, 63%, 16% | -- | -- | Fill screen |
University of Arkansas against your project
Contrast pairs
Razorback Red passes AA for body text on white, at 7.7 to 1.
Of 154 ordered pairs in this palette, 60 clear 4.5 to 1 for body text and 80 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Razorback Red | Apple Blossom | Quartz | Silverleaf | Spoofer's Stone | Buckskin | Hickory | Bauxite | Clearsky | Springwater | Storm Cloud | Apple Blossom | Black |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Razorback Red | 7.7Razorback Red on Apple Blossom, passes AA for body text | 6.9Razorback Red on Quartz, passes AA for body text | 4.6Razorback Red on Silverleaf, passes AA for body text | 1.2Razorback Red on Spoofer's Stone, fails AA for body text | 4.3Razorback Red on Buckskin, fails AA for body text | 1.8Razorback Red on Hickory, fails AA for body text | 1.6Razorback Red on Bauxite, fails AA for body text | 4.3Razorback Red on Clearsky, fails AA for body text | 2.2Razorback Red on Springwater, fails AA for body text | 1.6Razorback Red on Storm Cloud, fails AA for body text | 7.7Razorback Red on Apple Blossom, passes AA for body text | 2.7Razorback Red on Black, fails AA for body text | |
| Apple Blossom | 7.7Apple Blossom on Razorback Red, passes AA for body text | 1.1Apple Blossom on Quartz, fails AA for body text | 1.7Apple Blossom on Silverleaf, fails AA for body text | 9.4Apple Blossom on Spoofer's Stone, passes AA for body text | 1.8Apple Blossom on Buckskin, fails AA for body text | 4.3Apple Blossom on Hickory, fails AA for body text | 12.6Apple Blossom on Bauxite, passes AA for body text | 1.8Apple Blossom on Clearsky, fails AA for body text | 3.5Apple Blossom on Springwater, fails AA for body text | 12.6Apple Blossom on Storm Cloud, passes AA for body text | 21.0Apple Blossom on Black, passes AA for body text | ||
| Quartz | 6.9Quartz on Razorback Red, passes AA for body text | 1.1Quartz on Apple Blossom, fails AA for body text | 1.5Quartz on Silverleaf, fails AA for body text | 8.4Quartz on Spoofer's Stone, passes AA for body text | 1.6Quartz on Buckskin, fails AA for body text | 3.8Quartz on Hickory, fails AA for body text | 11.3Quartz on Bauxite, passes AA for body text | 1.6Quartz on Clearsky, fails AA for body text | 3.1Quartz on Springwater, fails AA for body text | 11.3Quartz on Storm Cloud, passes AA for body text | 1.1Quartz on Apple Blossom, fails AA for body text | 18.8Quartz on Black, passes AA for body text | |
| Silverleaf | 4.6Silverleaf on Razorback Red, passes AA for body text | 1.7Silverleaf on Apple Blossom, fails AA for body text | 1.5Silverleaf on Quartz, fails AA for body text | 5.6Silverleaf on Spoofer's Stone, passes AA for body text | 1.1Silverleaf on Buckskin, fails AA for body text | 2.5Silverleaf on Hickory, fails AA for body text | 7.5Silverleaf on Bauxite, passes AA for body text | 1.1Silverleaf on Clearsky, fails AA for body text | 2.1Silverleaf on Springwater, fails AA for body text | 7.5Silverleaf on Storm Cloud, passes AA for body text | 1.7Silverleaf on Apple Blossom, fails AA for body text | 12.5Silverleaf on Black, passes AA for body text | |
| Spoofer's Stone | 1.2Spoofer's Stone on Razorback Red, fails AA for body text | 9.4Spoofer's Stone on Apple Blossom, passes AA for body text | 8.4Spoofer's Stone on Quartz, passes AA for body text | 5.6Spoofer's Stone on Silverleaf, passes AA for body text | 5.2Spoofer's Stone on Buckskin, passes AA for body text | 2.2Spoofer's Stone on Hickory, fails AA for body text | 1.3Spoofer's Stone on Bauxite, fails AA for body text | 5.3Spoofer's Stone on Clearsky, passes AA for body text | 2.7Spoofer's Stone on Springwater, fails AA for body text | 1.3Spoofer's Stone on Storm Cloud, fails AA for body text | 9.4Spoofer's Stone on Apple Blossom, passes AA for body text | 2.2Spoofer's Stone on Black, fails AA for body text | |
| Buckskin | 4.3Buckskin on Razorback Red, fails AA for body text | 1.8Buckskin on Apple Blossom, fails AA for body text | 1.6Buckskin on Quartz, fails AA for body text | 1.1Buckskin on Silverleaf, fails AA for body text | 5.2Buckskin on Spoofer's Stone, passes AA for body text | 2.3Buckskin on Hickory, fails AA for body text | 6.9Buckskin on Bauxite, passes AA for body text | 1.0Buckskin on Clearsky, fails AA for body text | 1.9Buckskin on Springwater, fails AA for body text | 6.9Buckskin on Storm Cloud, passes AA for body text | 1.8Buckskin on Apple Blossom, fails AA for body text | 11.5Buckskin on Black, passes AA for body text | |
| Hickory | 1.8Hickory on Razorback Red, fails AA for body text | 4.3Hickory on Apple Blossom, fails AA for body text | 3.8Hickory on Quartz, fails AA for body text | 2.5Hickory on Silverleaf, fails AA for body text | 2.2Hickory on Spoofer's Stone, fails AA for body text | 2.3Hickory on Buckskin, fails AA for body text | 3.0Hickory on Bauxite, fails AA for body text | 2.4Hickory on Clearsky, fails AA for body text | 1.2Hickory on Springwater, fails AA for body text | 3.0Hickory on Storm Cloud, fails AA for body text | 4.3Hickory on Apple Blossom, fails AA for body text | 4.9Hickory on Black, passes AA for body text | |
| Bauxite | 1.6Bauxite on Razorback Red, fails AA for body text | 12.6Bauxite on Apple Blossom, passes AA for body text | 11.3Bauxite on Quartz, passes AA for body text | 7.5Bauxite on Silverleaf, passes AA for body text | 1.3Bauxite on Spoofer's Stone, fails AA for body text | 6.9Bauxite on Buckskin, passes AA for body text | 3.0Bauxite on Hickory, fails AA for body text | 7.0Bauxite on Clearsky, passes AA for body text | 3.6Bauxite on Springwater, fails AA for body text | 1.0Bauxite on Storm Cloud, fails AA for body text | 12.6Bauxite on Apple Blossom, passes AA for body text | 1.7Bauxite on Black, fails AA for body text | |
| Clearsky | 4.3Clearsky on Razorback Red, fails AA for body text | 1.8Clearsky on Apple Blossom, fails AA for body text | 1.6Clearsky on Quartz, fails AA for body text | 1.1Clearsky on Silverleaf, fails AA for body text | 5.3Clearsky on Spoofer's Stone, passes AA for body text | 1.0Clearsky on Buckskin, fails AA for body text | 2.4Clearsky on Hickory, fails AA for body text | 7.0Clearsky on Bauxite, passes AA for body text | 1.9Clearsky on Springwater, fails AA for body text | 7.1Clearsky on Storm Cloud, passes AA for body text | 1.8Clearsky on Apple Blossom, fails AA for body text | 11.8Clearsky on Black, passes AA for body text | |
| Springwater | 2.2Springwater on Razorback Red, fails AA for body text | 3.5Springwater on Apple Blossom, fails AA for body text | 3.1Springwater on Quartz, fails AA for body text | 2.1Springwater on Silverleaf, fails AA for body text | 2.7Springwater on Spoofer's Stone, fails AA for body text | 1.9Springwater on Buckskin, fails AA for body text | 1.2Springwater on Hickory, fails AA for body text | 3.6Springwater on Bauxite, fails AA for body text | 1.9Springwater on Clearsky, fails AA for body text | 3.6Springwater on Storm Cloud, fails AA for body text | 3.5Springwater on Apple Blossom, fails AA for body text | 6.0Springwater on Black, passes AA for body text | |
| Storm Cloud | 1.6Storm Cloud on Razorback Red, fails AA for body text | 12.6Storm Cloud on Apple Blossom, passes AA for body text | 11.3Storm Cloud on Quartz, passes AA for body text | 7.5Storm Cloud on Silverleaf, passes AA for body text | 1.3Storm Cloud on Spoofer's Stone, fails AA for body text | 6.9Storm Cloud on Buckskin, passes AA for body text | 3.0Storm Cloud on Hickory, fails AA for body text | 1.0Storm Cloud on Bauxite, fails AA for body text | 7.1Storm Cloud on Clearsky, passes AA for body text | 3.6Storm Cloud on Springwater, fails AA for body text | 12.6Storm Cloud on Apple Blossom, passes AA for body text | 1.7Storm Cloud on Black, fails AA for body text | |
| Apple Blossom | 7.7Apple Blossom on Razorback Red, passes AA for body text | 1.1Apple Blossom on Quartz, fails AA for body text | 1.7Apple Blossom on Silverleaf, fails AA for body text | 9.4Apple Blossom on Spoofer's Stone, passes AA for body text | 1.8Apple Blossom on Buckskin, fails AA for body text | 4.3Apple Blossom on Hickory, fails AA for body text | 12.6Apple Blossom on Bauxite, passes AA for body text | 1.8Apple Blossom on Clearsky, fails AA for body text | 3.5Apple Blossom on Springwater, fails AA for body text | 12.6Apple Blossom on Storm Cloud, passes AA for body text | 21.0Apple Blossom on Black, passes AA for body text | ||
| Black | 2.7Black on Razorback Red, fails AA for body text | 21.0Black on Apple Blossom, passes AA for body text | 18.8Black on Quartz, passes AA for body text | 12.5Black on Silverleaf, passes AA for body text | 2.2Black on Spoofer's Stone, fails AA for body text | 11.5Black on Buckskin, passes AA for body text | 4.9Black on Hickory, passes AA for body text | 1.7Black on Bauxite, fails AA for body text | 11.8Black on Clearsky, passes AA for body text | 6.0Black on Springwater, passes AA for body text | 1.7Black on Storm Cloud, fails AA for body text | 21.0Black on Apple Blossom, passes AA for body text |
Sources
- Every color on this page: https://brand.uark.edu/graphic-identity/colors/web-colors.php
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