University of Arkansas brand colors
Arkansas is one of the few institutions to give its white a name (Apple Blossom, the state flower) and treat it as a primary color rather than a background. These are the university's web values; it publishes Pantone and CMYK separately for print.
Official site: uark.edu
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Razorback Red | primary | #9D2235 | 157, 34, 53 | 351, 64%, 37% | -- | -- | Fill screen |
| Apple Blossom | background | #FFFFFF | 255, 255, 255 | 0, 0%, 100% | -- | -- | Fill screen |
| Quartz | neutral light | #F2F2F4 | 242, 242, 244 | 240, 8%, 95% | -- | -- | Fill screen |
| Silverleaf | neutral light | #C7C8C9 | 199, 200, 201 | 210, 2%, 78% | -- | -- | Fill screen |
| Spoofer's Stone | neutral dark | #464648 | 70, 70, 72 | 240, 1%, 28% | -- | -- | Fill screen |
| Buckskin | accent | #DDBA96 | 221, 186, 150 | 30, 51%, 73% | -- | -- | Fill screen |
| Hickory | accent | #957552 | 149, 117, 82 | 31, 29%, 45% | -- | -- | Fill screen |
| Bauxite | accent | #492D14 | 73, 45, 20 | 28, 57%, 18% | -- | -- | Fill screen |
| Clearsky | accent | #9DC9D5 | 157, 201, 213 | 193, 40%, 73% | -- | -- | Fill screen |
| Springwater | accent | #3E94AA | 62, 148, 170 | 192, 47%, 45% | -- | -- | Fill screen |
| Storm Cloud | accent | #0F3842 | 15, 56, 66 | 192, 63%, 16% | -- | -- | Fill screen |
Contrast pairs
Razorback Red passes AA for body text on white, at 7.7 to 1.
Of 154 ordered pairs in this palette, 60 clear 4.5 to 1 for body text and 80 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Razorback Red | Apple Blossom | Quartz | Silverleaf | Spoofer's Stone | Buckskin | Hickory | Bauxite | Clearsky | Springwater | Storm Cloud | Apple Blossom | Black |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Razorback Red | 7.7Razorback Red on Apple Blossom, passes AA for body text | 6.9Razorback Red on Quartz, passes AA for body text | 4.6Razorback Red on Silverleaf, passes AA for body text | 1.2Razorback Red on Spoofer's Stone, fails AA for body text | 4.3Razorback Red on Buckskin, fails AA for body text | 1.8Razorback Red on Hickory, fails AA for body text | 1.6Razorback Red on Bauxite, fails AA for body text | 4.3Razorback Red on Clearsky, fails AA for body text | 2.2Razorback Red on Springwater, fails AA for body text | 1.6Razorback Red on Storm Cloud, fails AA for body text | 7.7Razorback Red on Apple Blossom, passes AA for body text | 2.7Razorback Red on Black, fails AA for body text | |
| Apple Blossom | 7.7Apple Blossom on Razorback Red, passes AA for body text | 1.1Apple Blossom on Quartz, fails AA for body text | 1.7Apple Blossom on Silverleaf, fails AA for body text | 9.4Apple Blossom on Spoofer's Stone, passes AA for body text | 1.8Apple Blossom on Buckskin, fails AA for body text | 4.3Apple Blossom on Hickory, fails AA for body text | 12.6Apple Blossom on Bauxite, passes AA for body text | 1.8Apple Blossom on Clearsky, fails AA for body text | 3.5Apple Blossom on Springwater, fails AA for body text | 12.6Apple Blossom on Storm Cloud, passes AA for body text | 21.0Apple Blossom on Black, passes AA for body text | ||
| Quartz | 6.9Quartz on Razorback Red, passes AA for body text | 1.1Quartz on Apple Blossom, fails AA for body text | 1.5Quartz on Silverleaf, fails AA for body text | 8.4Quartz on Spoofer's Stone, passes AA for body text | 1.6Quartz on Buckskin, fails AA for body text | 3.8Quartz on Hickory, fails AA for body text | 11.3Quartz on Bauxite, passes AA for body text | 1.6Quartz on Clearsky, fails AA for body text | 3.1Quartz on Springwater, fails AA for body text | 11.3Quartz on Storm Cloud, passes AA for body text | 1.1Quartz on Apple Blossom, fails AA for body text | 18.8Quartz on Black, passes AA for body text | |
| Silverleaf | 4.6Silverleaf on Razorback Red, passes AA for body text | 1.7Silverleaf on Apple Blossom, fails AA for body text | 1.5Silverleaf on Quartz, fails AA for body text | 5.6Silverleaf on Spoofer's Stone, passes AA for body text | 1.1Silverleaf on Buckskin, fails AA for body text | 2.5Silverleaf on Hickory, fails AA for body text | 7.5Silverleaf on Bauxite, passes AA for body text | 1.1Silverleaf on Clearsky, fails AA for body text | 2.1Silverleaf on Springwater, fails AA for body text | 7.5Silverleaf on Storm Cloud, passes AA for body text | 1.7Silverleaf on Apple Blossom, fails AA for body text | 12.5Silverleaf on Black, passes AA for body text | |
| Spoofer's Stone | 1.2Spoofer's Stone on Razorback Red, fails AA for body text | 9.4Spoofer's Stone on Apple Blossom, passes AA for body text | 8.4Spoofer's Stone on Quartz, passes AA for body text | 5.6Spoofer's Stone on Silverleaf, passes AA for body text | 5.2Spoofer's Stone on Buckskin, passes AA for body text | 2.2Spoofer's Stone on Hickory, fails AA for body text | 1.3Spoofer's Stone on Bauxite, fails AA for body text | 5.3Spoofer's Stone on Clearsky, passes AA for body text | 2.7Spoofer's Stone on Springwater, fails AA for body text | 1.3Spoofer's Stone on Storm Cloud, fails AA for body text | 9.4Spoofer's Stone on Apple Blossom, passes AA for body text | 2.2Spoofer's Stone on Black, fails AA for body text | |
| Buckskin | 4.3Buckskin on Razorback Red, fails AA for body text | 1.8Buckskin on Apple Blossom, fails AA for body text | 1.6Buckskin on Quartz, fails AA for body text | 1.1Buckskin on Silverleaf, fails AA for body text | 5.2Buckskin on Spoofer's Stone, passes AA for body text | 2.3Buckskin on Hickory, fails AA for body text | 6.9Buckskin on Bauxite, passes AA for body text | 1.0Buckskin on Clearsky, fails AA for body text | 1.9Buckskin on Springwater, fails AA for body text | 6.9Buckskin on Storm Cloud, passes AA for body text | 1.8Buckskin on Apple Blossom, fails AA for body text | 11.5Buckskin on Black, passes AA for body text | |
| Hickory | 1.8Hickory on Razorback Red, fails AA for body text | 4.3Hickory on Apple Blossom, fails AA for body text | 3.8Hickory on Quartz, fails AA for body text | 2.5Hickory on Silverleaf, fails AA for body text | 2.2Hickory on Spoofer's Stone, fails AA for body text | 2.3Hickory on Buckskin, fails AA for body text | 3.0Hickory on Bauxite, fails AA for body text | 2.4Hickory on Clearsky, fails AA for body text | 1.2Hickory on Springwater, fails AA for body text | 3.0Hickory on Storm Cloud, fails AA for body text | 4.3Hickory on Apple Blossom, fails AA for body text | 4.9Hickory on Black, passes AA for body text | |
| Bauxite | 1.6Bauxite on Razorback Red, fails AA for body text | 12.6Bauxite on Apple Blossom, passes AA for body text | 11.3Bauxite on Quartz, passes AA for body text | 7.5Bauxite on Silverleaf, passes AA for body text | 1.3Bauxite on Spoofer's Stone, fails AA for body text | 6.9Bauxite on Buckskin, passes AA for body text | 3.0Bauxite on Hickory, fails AA for body text | 7.0Bauxite on Clearsky, passes AA for body text | 3.6Bauxite on Springwater, fails AA for body text | 1.0Bauxite on Storm Cloud, fails AA for body text | 12.6Bauxite on Apple Blossom, passes AA for body text | 1.7Bauxite on Black, fails AA for body text | |
| Clearsky | 4.3Clearsky on Razorback Red, fails AA for body text | 1.8Clearsky on Apple Blossom, fails AA for body text | 1.6Clearsky on Quartz, fails AA for body text | 1.1Clearsky on Silverleaf, fails AA for body text | 5.3Clearsky on Spoofer's Stone, passes AA for body text | 1.0Clearsky on Buckskin, fails AA for body text | 2.4Clearsky on Hickory, fails AA for body text | 7.0Clearsky on Bauxite, passes AA for body text | 1.9Clearsky on Springwater, fails AA for body text | 7.1Clearsky on Storm Cloud, passes AA for body text | 1.8Clearsky on Apple Blossom, fails AA for body text | 11.8Clearsky on Black, passes AA for body text | |
| Springwater | 2.2Springwater on Razorback Red, fails AA for body text | 3.5Springwater on Apple Blossom, fails AA for body text | 3.1Springwater on Quartz, fails AA for body text | 2.1Springwater on Silverleaf, fails AA for body text | 2.7Springwater on Spoofer's Stone, fails AA for body text | 1.9Springwater on Buckskin, fails AA for body text | 1.2Springwater on Hickory, fails AA for body text | 3.6Springwater on Bauxite, fails AA for body text | 1.9Springwater on Clearsky, fails AA for body text | 3.6Springwater on Storm Cloud, fails AA for body text | 3.5Springwater on Apple Blossom, fails AA for body text | 6.0Springwater on Black, passes AA for body text | |
| Storm Cloud | 1.6Storm Cloud on Razorback Red, fails AA for body text | 12.6Storm Cloud on Apple Blossom, passes AA for body text | 11.3Storm Cloud on Quartz, passes AA for body text | 7.5Storm Cloud on Silverleaf, passes AA for body text | 1.3Storm Cloud on Spoofer's Stone, fails AA for body text | 6.9Storm Cloud on Buckskin, passes AA for body text | 3.0Storm Cloud on Hickory, fails AA for body text | 1.0Storm Cloud on Bauxite, fails AA for body text | 7.1Storm Cloud on Clearsky, passes AA for body text | 3.6Storm Cloud on Springwater, fails AA for body text | 12.6Storm Cloud on Apple Blossom, passes AA for body text | 1.7Storm Cloud on Black, fails AA for body text | |
| Apple Blossom | 7.7Apple Blossom on Razorback Red, passes AA for body text | 1.1Apple Blossom on Quartz, fails AA for body text | 1.7Apple Blossom on Silverleaf, fails AA for body text | 9.4Apple Blossom on Spoofer's Stone, passes AA for body text | 1.8Apple Blossom on Buckskin, fails AA for body text | 4.3Apple Blossom on Hickory, fails AA for body text | 12.6Apple Blossom on Bauxite, passes AA for body text | 1.8Apple Blossom on Clearsky, fails AA for body text | 3.5Apple Blossom on Springwater, fails AA for body text | 12.6Apple Blossom on Storm Cloud, passes AA for body text | 21.0Apple Blossom on Black, passes AA for body text | ||
| Black | 2.7Black on Razorback Red, fails AA for body text | 21.0Black on Apple Blossom, passes AA for body text | 18.8Black on Quartz, passes AA for body text | 12.5Black on Silverleaf, passes AA for body text | 2.2Black on Spoofer's Stone, fails AA for body text | 11.5Black on Buckskin, passes AA for body text | 4.9Black on Hickory, passes AA for body text | 1.7Black on Bauxite, fails AA for body text | 11.8Black on Clearsky, passes AA for body text | 6.0Black on Springwater, passes AA for body text | 1.7Black on Storm Cloud, fails AA for body text | 21.0Black on Apple Blossom, passes AA for body text |
Sources
- Every color on this page: https://brand.uark.edu/graphic-identity/colors/web-colors.php
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