University of Massachusetts Boston brand colors
UMass Boston's style guide says "when people think of UMass Boston, we want them to think 'blue,'" naming Beacon Blue as the color that must be used with the logo, with a Pantone reference, a CMYK build, an RGB triple and a hex, alongside a darker blue and secondary colors.
Official site: umb.edu
Palette image
Every swatch on this page, as one image you can save or share.
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Beacon Blue | primary | #005A8B | 0, 90, 139 | 201, 100%, 27% | 282 C | 100/44/8/29 | Fill screen |
| Dark Blue | secondary | #132245 | 19, 34, 69 | 222, 57%, 17% | -- | 100/87/42/46 | Fill screen |
| Orange | accent | #FF791F | 255, 121, 31 | 24, 100%, 56% | 158 U | 0/67/99/0 | Fill screen |
| Yellow | accent | #FEDE42 | 254, 222, 66 | 50, 99%, 63% | 108 U | 3/7/96/0 | Fill screen |
University of Massachusetts Boston against your project
Contrast pairs
Beacon Blue passes AA for body text on white, at 7.4 to 1.
Of 30 ordered pairs in this palette, 16 clear 4.5 to 1 for body text and 16 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Beacon Blue | Dark Blue | Orange | Yellow | White | Black |
|---|---|---|---|---|---|---|
| Beacon Blue | 2.1Beacon Blue on Dark Blue, fails AA for body text | 2.8Beacon Blue on Orange, fails AA for body text | 5.5Beacon Blue on Yellow, passes AA for body text | 7.4Beacon Blue on White, passes AA for body text | 2.8Beacon Blue on Black, fails AA for body text | |
| Dark Blue | 2.1Dark Blue on Beacon Blue, fails AA for body text | 6.0Dark Blue on Orange, passes AA for body text | 11.7Dark Blue on Yellow, passes AA for body text | 15.6Dark Blue on White, passes AA for body text | 1.3Dark Blue on Black, fails AA for body text | |
| Orange | 2.8Orange on Beacon Blue, fails AA for body text | 6.0Orange on Dark Blue, passes AA for body text | 2.0Orange on Yellow, fails AA for body text | 2.6Orange on White, fails AA for body text | 8.0Orange on Black, passes AA for body text | |
| Yellow | 5.5Yellow on Beacon Blue, passes AA for body text | 11.7Yellow on Dark Blue, passes AA for body text | 2.0Yellow on Orange, fails AA for body text | 1.3Yellow on White, fails AA for body text | 15.7Yellow on Black, passes AA for body text | |
| White | 7.4White on Beacon Blue, passes AA for body text | 15.6White on Dark Blue, passes AA for body text | 2.6White on Orange, fails AA for body text | 1.3White on Yellow, fails AA for body text | 21.0White on Black, passes AA for body text | |
| Black | 2.8Black on Beacon Blue, fails AA for body text | 1.3Black on Dark Blue, fails AA for body text | 8.0Black on Orange, passes AA for body text | 15.7Black on Yellow, passes AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://www.umb.edu/media/umassboston/content-assets/cpm/pdf/Style_Guide_v7.pdf
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