University of Oklahoma brand colors
Oklahoma chose crimson and cream in 1895, but only crimson survives into the digital palette: the university reserves Oklahoma Cream for print and publishes no hex for it. The four accent colors carry both a Pantone reference and a CMYK breakdown.
Official site: ou.edu
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Oklahoma Crimson | primary | #841617 | 132, 22, 23 | 359, 71%, 30% | 201 | 0, 100, 65, 44 | Fill screen |
| Dark Crimson | accent | #4E0002 | 78, 0, 2 | 358, 100%, 15% | 4102 | 5, 100, 50, 74 | Fill screen |
| Sky | accent | #BCDCEB | 188, 220, 235 | 199, 54%, 83% | 290 | 25, 1, 0, 0 | Fill screen |
| Leaf | accent | #8CA57D | 140, 165, 125 | 97, 18%, 57% | 4206 | 44, 11, 50, 6 | Fill screen |
| Stone | accent | #BEB4A5 | 190, 180, 165 | 36, 16%, 70% | 4267 | 20, 24, 27, 1 | Fill screen |
| Dark Gray | neutral dark | #323232 | 50, 50, 50 | 0, 0%, 20% | -- | 0, 0, 0, 90 | Fill screen |
| Light Gray | neutral light | #F0F0F0 | 240, 240, 240 | 0, 0%, 94% | -- | 0, 0, 0, 5 | Fill screen |
One further color is named without a hex value. It is listed rather than dropped, and nothing is calculated to fill the gap.
- Oklahoma Cream, Pantone 468, CMYK 6, 8, 23, 0. Reserved for print. The university publishes no hex and advises against digital use.
Contrast pairs
Oklahoma Crimson passes AA for body text on white, at 10 to 1.
Of 72 ordered pairs in this palette, 38 clear 4.5 to 1 for body text and 40 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Oklahoma Crimson | Dark Crimson | Sky | Leaf | Stone | Dark Gray | Light Gray | White | Black |
|---|---|---|---|---|---|---|---|---|---|
| Oklahoma Crimson | 1.6Oklahoma Crimson on Dark Crimson, fails AA for body text | 6.9Oklahoma Crimson on Sky, passes AA for body text | 3.7Oklahoma Crimson on Leaf, fails AA for body text | 4.9Oklahoma Crimson on Stone, passes AA for body text | 1.3Oklahoma Crimson on Dark Gray, fails AA for body text | 8.7Oklahoma Crimson on Light Gray, passes AA for body text | 10.0Oklahoma Crimson on White, passes AA for body text | 2.1Oklahoma Crimson on Black, fails AA for body text | |
| Dark Crimson | 1.6Dark Crimson on Oklahoma Crimson, fails AA for body text | 11.0Dark Crimson on Sky, passes AA for body text | 5.9Dark Crimson on Leaf, passes AA for body text | 7.8Dark Crimson on Stone, passes AA for body text | 1.2Dark Crimson on Dark Gray, fails AA for body text | 13.9Dark Crimson on Light Gray, passes AA for body text | 15.8Dark Crimson on White, passes AA for body text | 1.3Dark Crimson on Black, fails AA for body text | |
| Sky | 6.9Sky on Oklahoma Crimson, passes AA for body text | 11.0Sky on Dark Crimson, passes AA for body text | 1.9Sky on Leaf, fails AA for body text | 1.4Sky on Stone, fails AA for body text | 8.9Sky on Dark Gray, passes AA for body text | 1.3Sky on Light Gray, fails AA for body text | 1.4Sky on White, fails AA for body text | 14.6Sky on Black, passes AA for body text | |
| Leaf | 3.7Leaf on Oklahoma Crimson, fails AA for body text | 5.9Leaf on Dark Crimson, passes AA for body text | 1.9Leaf on Sky, fails AA for body text | 1.3Leaf on Stone, fails AA for body text | 4.8Leaf on Dark Gray, passes AA for body text | 2.4Leaf on Light Gray, fails AA for body text | 2.7Leaf on White, fails AA for body text | 7.8Leaf on Black, passes AA for body text | |
| Stone | 4.9Stone on Oklahoma Crimson, passes AA for body text | 7.8Stone on Dark Crimson, passes AA for body text | 1.4Stone on Sky, fails AA for body text | 1.3Stone on Leaf, fails AA for body text | 6.3Stone on Dark Gray, passes AA for body text | 1.8Stone on Light Gray, fails AA for body text | 2.0Stone on White, fails AA for body text | 10.3Stone on Black, passes AA for body text | |
| Dark Gray | 1.3Dark Gray on Oklahoma Crimson, fails AA for body text | 1.2Dark Gray on Dark Crimson, fails AA for body text | 8.9Dark Gray on Sky, passes AA for body text | 4.8Dark Gray on Leaf, passes AA for body text | 6.3Dark Gray on Stone, passes AA for body text | 11.3Dark Gray on Light Gray, passes AA for body text | 12.8Dark Gray on White, passes AA for body text | 1.6Dark Gray on Black, fails AA for body text | |
| Light Gray | 8.7Light Gray on Oklahoma Crimson, passes AA for body text | 13.9Light Gray on Dark Crimson, passes AA for body text | 1.3Light Gray on Sky, fails AA for body text | 2.4Light Gray on Leaf, fails AA for body text | 1.8Light Gray on Stone, fails AA for body text | 11.3Light Gray on Dark Gray, passes AA for body text | 1.1Light Gray on White, fails AA for body text | 18.4Light Gray on Black, passes AA for body text | |
| White | 10.0White on Oklahoma Crimson, passes AA for body text | 15.8White on Dark Crimson, passes AA for body text | 1.4White on Sky, fails AA for body text | 2.7White on Leaf, fails AA for body text | 2.0White on Stone, fails AA for body text | 12.8White on Dark Gray, passes AA for body text | 1.1White on Light Gray, fails AA for body text | 21.0White on Black, passes AA for body text | |
| Black | 2.1Black on Oklahoma Crimson, fails AA for body text | 1.3Black on Dark Crimson, fails AA for body text | 14.6Black on Sky, passes AA for body text | 7.8Black on Leaf, passes AA for body text | 10.3Black on Stone, passes AA for body text | 1.6Black on Dark Gray, fails AA for body text | 18.4Black on Light Gray, passes AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://www.ou.edu/brand/creative-platform/design-system/colors
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