Wake Forest University brand colors
Wake Forest publishes separate web text values alongside its brand colors: a darker gold and a softened black tuned for reading on screen. Old Gold itself is specified against PMS 871, a metallic.
Official site: wfu.edu
Palette image
Every swatch on this page, as one image you can save or share.
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Old Gold | primary | #9E7E38 | 158, 126, 56 | 41, 48%, 42% | 871 | 35, 45, 92, 12 | Fill screen |
| Black | secondary | #000000 | 0, 0, 0 | 0, 0%, 0% | -- | 0, 0, 0, 100 | Fill screen |
| Yellow | accent | #FDC314 | 253, 195, 20 | 45, 98%, 54% | 123 | 0, 16, 89, 0 | Fill screen |
| Athletics Gold | accent | #CEB888 | 206, 184, 136 | 41, 42%, 67% | 7502 C | 6, 14, 39, 8 | Fill screen |
| Gray | neutral dark | #53565A | 83, 86, 90 | 214, 4%, 34% | Cool Gray 11 | 44, 34, 22, 77 | Fill screen |
| Web Text Gold | accent | #8C6D2C | 140, 109, 44 | 41, 52%, 36% | -- | -- | Fill screen |
| Web Text Black | neutral dark | #222222 | 34, 34, 34 | 0, 0%, 13% | -- | -- | Fill screen |
Wake Forest University against your project
Contrast pairs
Old Gold passes AA for body text on black, at 5.5 to 1.
Of 70 ordered pairs in this palette, 28 clear 4.5 to 1 for body text and 40 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Old Gold | Black | Yellow | Athletics Gold | Gray | Web Text Gold | Web Text Black | White | Black |
|---|---|---|---|---|---|---|---|---|---|
| Old Gold | 5.5Old Gold on Black, passes AA for body text | 2.4Old Gold on Yellow, fails AA for body text | 2.0Old Gold on Athletics Gold, fails AA for body text | 1.9Old Gold on Gray, fails AA for body text | 1.3Old Gold on Web Text Gold, fails AA for body text | 4.2Old Gold on Web Text Black, fails AA for body text | 3.8Old Gold on White, fails AA for body text | 5.5Old Gold on Black, passes AA for body text | |
| Black | 5.5Black on Old Gold, passes AA for body text | 13.0Black on Yellow, passes AA for body text | 10.8Black on Athletics Gold, passes AA for body text | 2.9Black on Gray, fails AA for body text | 4.3Black on Web Text Gold, fails AA for body text | 1.3Black on Web Text Black, fails AA for body text | 21.0Black on White, passes AA for body text | ||
| Yellow | 2.4Yellow on Old Gold, fails AA for body text | 13.0Yellow on Black, passes AA for body text | 1.2Yellow on Athletics Gold, fails AA for body text | 4.6Yellow on Gray, passes AA for body text | 3.0Yellow on Web Text Gold, fails AA for body text | 9.8Yellow on Web Text Black, passes AA for body text | 1.6Yellow on White, fails AA for body text | 13.0Yellow on Black, passes AA for body text | |
| Athletics Gold | 2.0Athletics Gold on Old Gold, fails AA for body text | 10.8Athletics Gold on Black, passes AA for body text | 1.2Athletics Gold on Yellow, fails AA for body text | 3.8Athletics Gold on Gray, fails AA for body text | 2.5Athletics Gold on Web Text Gold, fails AA for body text | 8.2Athletics Gold on Web Text Black, passes AA for body text | 1.9Athletics Gold on White, fails AA for body text | 10.8Athletics Gold on Black, passes AA for body text | |
| Gray | 1.9Gray on Old Gold, fails AA for body text | 2.9Gray on Black, fails AA for body text | 4.6Gray on Yellow, passes AA for body text | 3.8Gray on Athletics Gold, fails AA for body text | 1.5Gray on Web Text Gold, fails AA for body text | 2.2Gray on Web Text Black, fails AA for body text | 7.4Gray on White, passes AA for body text | 2.9Gray on Black, fails AA for body text | |
| Web Text Gold | 1.3Web Text Gold on Old Gold, fails AA for body text | 4.3Web Text Gold on Black, fails AA for body text | 3.0Web Text Gold on Yellow, fails AA for body text | 2.5Web Text Gold on Athletics Gold, fails AA for body text | 1.5Web Text Gold on Gray, fails AA for body text | 3.3Web Text Gold on Web Text Black, fails AA for body text | 4.8Web Text Gold on White, passes AA for body text | 4.3Web Text Gold on Black, fails AA for body text | |
| Web Text Black | 4.2Web Text Black on Old Gold, fails AA for body text | 1.3Web Text Black on Black, fails AA for body text | 9.8Web Text Black on Yellow, passes AA for body text | 8.2Web Text Black on Athletics Gold, passes AA for body text | 2.2Web Text Black on Gray, fails AA for body text | 3.3Web Text Black on Web Text Gold, fails AA for body text | 15.9Web Text Black on White, passes AA for body text | 1.3Web Text Black on Black, fails AA for body text | |
| White | 3.8White on Old Gold, fails AA for body text | 21.0White on Black, passes AA for body text | 1.6White on Yellow, fails AA for body text | 1.9White on Athletics Gold, fails AA for body text | 7.4White on Gray, passes AA for body text | 4.8White on Web Text Gold, passes AA for body text | 15.9White on Web Text Black, passes AA for body text | 21.0White on Black, passes AA for body text | |
| Black | 5.5Black on Old Gold, passes AA for body text | 13.0Black on Yellow, passes AA for body text | 10.8Black on Athletics Gold, passes AA for body text | 2.9Black on Gray, fails AA for body text | 4.3Black on Web Text Gold, fails AA for body text | 1.3Black on Web Text Black, fails AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://brand.wfu.edu/our-brand-identity/color-patterns-papers/
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