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Air Liquide brand colors

Air Liquide's visual identity guidelines, published in English and French for external agencies, state the two main colors of the logotype in RGB, hex, Pantone for uncoated paper, four-color process and RAL. The guide names neither color, so the names below are descriptive.

Official site: airliquide.com

Palette image

Every swatch on this page, as one image you can save or share.

Air Liquide brand colors: Blue #375F9B, Red #D7001E

Every color

ColorRoleHexRGBHSLPantoneCMYKPreview
Blueprimary#375F9B55, 95, 155216, 48%, 41%2935 U100/70/0/50Fill screen
Redsecondary#D7001E215, 0, 30352, 100%, 42%711 U--Fill screen

Contrast pairs

Blue passes AA for body text on white, at 6.4 to 1.

Of 12 ordered pairs in this palette, 6 clear 4.5 to 1 for body text and 10 clear 3 to 1 for large text. Row is the text color, column is the background.

Text colorBlueRedWhiteBlack
Blue1.2Blue on Red, fails AA for body text6.4Blue on White, passes AA for body text3.3Blue on Black, fails AA for body text
Red1.2Red on Blue, fails AA for body text5.4Red on White, passes AA for body text3.9Red on Black, fails AA for body text
White6.4White on Blue, passes AA for body text5.4White on Red, passes AA for body text21.0White on Black, passes AA for body text
Black3.3Black on Blue, fails AA for body text3.9Black on Red, fails AA for body text21.0Black on White, passes AA for body text

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