DuPont brand colors
DuPont's brand portal defines its palette as named design tokens: a Key color plus a Purple, Blue, Teal and Green family, each with a light and a pale variant. The page gives no Pantone or CMYK, so the values here are hex only.
Official site: dupont.com
Palette image
Every swatch on this page, as one image you can save or share.
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Key Color | primary | #E4001C | 228, 0, 28 | 353, 100%, 45% | -- | -- | Fill screen |
| Purple | secondary | #5F259F | 95, 37, 159 | 269, 62%, 38% | -- | -- | Fill screen |
| Blue | accent | #00A9E0 | 0, 169, 224 | 195, 100%, 44% | -- | -- | Fill screen |
| Teal | accent | #128370 | 18, 131, 112 | 170, 76%, 29% | -- | -- | Fill screen |
| Green | accent | #58B947 | 88, 185, 71 | 111, 45%, 50% | -- | -- | Fill screen |
DuPont against your project
Contrast pairs
Key Color passes AA for body text on white, at 4.9 to 1.
Of 42 ordered pairs in this palette, 14 clear 4.5 to 1 for body text and 20 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Key Color | Purple | Blue | Teal | Green | White | Black |
|---|---|---|---|---|---|---|---|
| Key Color | 1.9Key Color on Purple, fails AA for body text | 1.8Key Color on Blue, fails AA for body text | 1.0Key Color on Teal, fails AA for body text | 2.0Key Color on Green, fails AA for body text | 4.9Key Color on White, passes AA for body text | 4.3Key Color on Black, fails AA for body text | |
| Purple | 1.9Purple on Key Color, fails AA for body text | 3.4Purple on Blue, fails AA for body text | 2.0Purple on Teal, fails AA for body text | 3.8Purple on Green, fails AA for body text | 9.3Purple on White, passes AA for body text | 2.3Purple on Black, fails AA for body text | |
| Blue | 1.8Blue on Key Color, fails AA for body text | 3.4Blue on Purple, fails AA for body text | 1.7Blue on Teal, fails AA for body text | 1.1Blue on Green, fails AA for body text | 2.7Blue on White, fails AA for body text | 7.8Blue on Black, passes AA for body text | |
| Teal | 1.0Teal on Key Color, fails AA for body text | 2.0Teal on Purple, fails AA for body text | 1.7Teal on Blue, fails AA for body text | 1.9Teal on Green, fails AA for body text | 4.7Teal on White, passes AA for body text | 4.5Teal on Black, passes AA for body text | |
| Green | 2.0Green on Key Color, fails AA for body text | 3.8Green on Purple, fails AA for body text | 1.1Green on Blue, fails AA for body text | 1.9Green on Teal, fails AA for body text | 2.5Green on White, fails AA for body text | 8.4Green on Black, passes AA for body text | |
| White | 4.9White on Key Color, passes AA for body text | 9.3White on Purple, passes AA for body text | 2.7White on Blue, fails AA for body text | 4.7White on Teal, passes AA for body text | 2.5White on Green, fails AA for body text | 21.0White on Black, passes AA for body text | |
| Black | 4.3Black on Key Color, fails AA for body text | 2.3Black on Purple, fails AA for body text | 7.8Black on Blue, passes AA for body text | 4.5Black on Teal, passes AA for body text | 8.4Black on Green, passes AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://brand.dupont.com/
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