Dow Chemical Company brand colors
Dow's brand summary gives its primary colors in Pantone, CMYK, RGB and hex for print and digital use, alongside black, white, a set of secondary neutral colors and two accent colors for calls to action.
Official site: dow.com
Palette image
Every swatch on this page, as one image you can save or share.
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Red | primary | #E80033 | 232, 0, 51 | 347, 100%, 45% | 185 C | 0/100/90/0 | Fill screen |
| Slate | secondary | #415364 | 65, 83, 100 | 209, 21%, 32% | 7545 C | 78/60/44/25 | Fill screen |
| White | neutral light | #FFFFFF | 255, 255, 255 | 0, 0%, 100% | -- | 0/0/0/0 | Fill screen |
| Black | neutral dark | #000000 | 0, 0, 0 | 0, 0%, 0% | -- | 0/0/0/100 | Fill screen |
| Teal | accent | #00B2A9 | 0, 178, 169 | 177, 100%, 35% | -- | 85/0/40/0 | Fill screen |
| Yellow | accent | #FEBB12 | 254, 187, 18 | 43, 99%, 53% | -- | 0/35/100/5 | Fill screen |
Dow Chemical Company against your project
Contrast pairs
Red passes AA for body text on white, at 4.7 to 1.
Of 52 ordered pairs in this palette, 26 clear 4.5 to 1 for body text and 32 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Red | Slate | White | Black | Teal | Yellow | White | Black |
|---|---|---|---|---|---|---|---|---|
| Red | 1.7Red on Slate, fails AA for body text | 4.7Red on White, passes AA for body text | 4.5Red on Black, fails AA for body text | 1.8Red on Teal, fails AA for body text | 2.8Red on Yellow, fails AA for body text | 4.7Red on White, passes AA for body text | 4.5Red on Black, fails AA for body text | |
| Slate | 1.7Slate on Red, fails AA for body text | 7.9Slate on White, passes AA for body text | 2.6Slate on Black, fails AA for body text | 3.0Slate on Teal, fails AA for body text | 4.7Slate on Yellow, passes AA for body text | 7.9Slate on White, passes AA for body text | 2.6Slate on Black, fails AA for body text | |
| White | 4.7White on Red, passes AA for body text | 7.9White on Slate, passes AA for body text | 21.0White on Black, passes AA for body text | 2.6White on Teal, fails AA for body text | 1.7White on Yellow, fails AA for body text | 21.0White on Black, passes AA for body text | ||
| Black | 4.5Black on Red, fails AA for body text | 2.6Black on Slate, fails AA for body text | 21.0Black on White, passes AA for body text | 7.9Black on Teal, passes AA for body text | 12.3Black on Yellow, passes AA for body text | 21.0Black on White, passes AA for body text | ||
| Teal | 1.8Teal on Red, fails AA for body text | 3.0Teal on Slate, fails AA for body text | 2.6Teal on White, fails AA for body text | 7.9Teal on Black, passes AA for body text | 1.6Teal on Yellow, fails AA for body text | 2.6Teal on White, fails AA for body text | 7.9Teal on Black, passes AA for body text | |
| Yellow | 2.8Yellow on Red, fails AA for body text | 4.7Yellow on Slate, passes AA for body text | 1.7Yellow on White, fails AA for body text | 12.3Yellow on Black, passes AA for body text | 1.6Yellow on Teal, fails AA for body text | 1.7Yellow on White, fails AA for body text | 12.3Yellow on Black, passes AA for body text | |
| White | 4.7White on Red, passes AA for body text | 7.9White on Slate, passes AA for body text | 21.0White on Black, passes AA for body text | 2.6White on Teal, fails AA for body text | 1.7White on Yellow, fails AA for body text | 21.0White on Black, passes AA for body text | ||
| Black | 4.5Black on Red, fails AA for body text | 2.6Black on Slate, fails AA for body text | 21.0Black on White, passes AA for body text | 7.9Black on Teal, passes AA for body text | 12.3Black on Yellow, passes AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://brand.dow.com/content/dam/corp/documents/brand/DowBrandSUMMARY_2-21-21.pdf
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