Auburn University brand colors
Auburn names blue rather than orange as its primary, with orange reserved mostly for graphic and text accents: the reverse of how the pair is usually read. The six supporting colors are published with CMYK but no Pantone reference.
Official site: auburn.edu
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Auburn Blue | primary | #0B2341 | 11, 35, 65 | 213, 71%, 15% | 289 | 100, 66, 0, 76 | Fill screen |
| Auburn Orange | secondary | #E86100 | 232, 97, 0 | 25, 100%, 45% | 158 | 0, 66, 99, 0 | Fill screen |
| Bodda Getta Blue | accent | #0093D2 | 0, 147, 210 | 198, 100%, 41% | -- | 93, 11, 0, 0 | Fill screen |
| Samford Brick Orange | accent | #CC4E0B | 204, 78, 11 | 21, 90%, 42% | -- | 0, 74, 100, 16 | Fill screen |
| Campus Green | accent | #4E8020 | 78, 128, 32 | 91, 60%, 31% | -- | 58, 0, 100, 38 | Fill screen |
| Sunkissed Yellow | accent | #FFC044 | 255, 192, 68 | 40, 100%, 63% | -- | 0, 22, 83, 0 | Fill screen |
| Never to Yield Teal | accent | #00A597 | 0, 165, 151 | 175, 100%, 32% | -- | 99, 0, 52, 0 | Fill screen |
| Nova Brown | neutral dark | #7A685B | 122, 104, 91 | 25, 15%, 42% | -- | 37, 44, 56, 31 | Fill screen |
Contrast pairs
Auburn Blue passes AA for body text on white, at 15.8 to 1.
Of 90 ordered pairs in this palette, 28 clear 4.5 to 1 for body text and 44 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Auburn Blue | Auburn Orange | Bodda Getta Blue | Samford Brick Orange | Campus Green | Sunkissed Yellow | Never to Yield Teal | Nova Brown | White | Black |
|---|---|---|---|---|---|---|---|---|---|---|
| Auburn Blue | 4.6Auburn Blue on Auburn Orange, passes AA for body text | 4.6Auburn Blue on Bodda Getta Blue, passes AA for body text | 3.5Auburn Blue on Samford Brick Orange, fails AA for body text | 3.3Auburn Blue on Campus Green, fails AA for body text | 9.7Auburn Blue on Sunkissed Yellow, passes AA for body text | 5.1Auburn Blue on Never to Yield Teal, passes AA for body text | 3.0Auburn Blue on Nova Brown, fails AA for body text | 15.8Auburn Blue on White, passes AA for body text | 1.3Auburn Blue on Black, fails AA for body text | |
| Auburn Orange | 4.6Auburn Orange on Auburn Blue, passes AA for body text | 1.0Auburn Orange on Bodda Getta Blue, fails AA for body text | 1.3Auburn Orange on Samford Brick Orange, fails AA for body text | 1.4Auburn Orange on Campus Green, fails AA for body text | 2.1Auburn Orange on Sunkissed Yellow, fails AA for body text | 1.1Auburn Orange on Never to Yield Teal, fails AA for body text | 1.6Auburn Orange on Nova Brown, fails AA for body text | 3.4Auburn Orange on White, fails AA for body text | 6.1Auburn Orange on Black, passes AA for body text | |
| Bodda Getta Blue | 4.6Bodda Getta Blue on Auburn Blue, passes AA for body text | 1.0Bodda Getta Blue on Auburn Orange, fails AA for body text | 1.3Bodda Getta Blue on Samford Brick Orange, fails AA for body text | 1.4Bodda Getta Blue on Campus Green, fails AA for body text | 2.1Bodda Getta Blue on Sunkissed Yellow, fails AA for body text | 1.1Bodda Getta Blue on Never to Yield Teal, fails AA for body text | 1.5Bodda Getta Blue on Nova Brown, fails AA for body text | 3.4Bodda Getta Blue on White, fails AA for body text | 6.1Bodda Getta Blue on Black, passes AA for body text | |
| Samford Brick Orange | 3.5Samford Brick Orange on Auburn Blue, fails AA for body text | 1.3Samford Brick Orange on Auburn Orange, fails AA for body text | 1.3Samford Brick Orange on Bodda Getta Blue, fails AA for body text | 1.1Samford Brick Orange on Campus Green, fails AA for body text | 2.8Samford Brick Orange on Sunkissed Yellow, fails AA for body text | 1.5Samford Brick Orange on Never to Yield Teal, fails AA for body text | 1.2Samford Brick Orange on Nova Brown, fails AA for body text | 4.5Samford Brick Orange on White, passes AA for body text | 4.7Samford Brick Orange on Black, passes AA for body text | |
| Campus Green | 3.3Campus Green on Auburn Blue, fails AA for body text | 1.4Campus Green on Auburn Orange, fails AA for body text | 1.4Campus Green on Bodda Getta Blue, fails AA for body text | 1.1Campus Green on Samford Brick Orange, fails AA for body text | 2.9Campus Green on Sunkissed Yellow, fails AA for body text | 1.5Campus Green on Never to Yield Teal, fails AA for body text | 1.1Campus Green on Nova Brown, fails AA for body text | 4.7Campus Green on White, passes AA for body text | 4.4Campus Green on Black, fails AA for body text | |
| Sunkissed Yellow | 9.7Sunkissed Yellow on Auburn Blue, passes AA for body text | 2.1Sunkissed Yellow on Auburn Orange, fails AA for body text | 2.1Sunkissed Yellow on Bodda Getta Blue, fails AA for body text | 2.8Sunkissed Yellow on Samford Brick Orange, fails AA for body text | 2.9Sunkissed Yellow on Campus Green, fails AA for body text | 1.9Sunkissed Yellow on Never to Yield Teal, fails AA for body text | 3.3Sunkissed Yellow on Nova Brown, fails AA for body text | 1.6Sunkissed Yellow on White, fails AA for body text | 12.9Sunkissed Yellow on Black, passes AA for body text | |
| Never to Yield Teal | 5.1Never to Yield Teal on Auburn Blue, passes AA for body text | 1.1Never to Yield Teal on Auburn Orange, fails AA for body text | 1.1Never to Yield Teal on Bodda Getta Blue, fails AA for body text | 1.5Never to Yield Teal on Samford Brick Orange, fails AA for body text | 1.5Never to Yield Teal on Campus Green, fails AA for body text | 1.9Never to Yield Teal on Sunkissed Yellow, fails AA for body text | 1.7Never to Yield Teal on Nova Brown, fails AA for body text | 3.1Never to Yield Teal on White, fails AA for body text | 6.8Never to Yield Teal on Black, passes AA for body text | |
| Nova Brown | 3.0Nova Brown on Auburn Blue, fails AA for body text | 1.6Nova Brown on Auburn Orange, fails AA for body text | 1.5Nova Brown on Bodda Getta Blue, fails AA for body text | 1.2Nova Brown on Samford Brick Orange, fails AA for body text | 1.1Nova Brown on Campus Green, fails AA for body text | 3.3Nova Brown on Sunkissed Yellow, fails AA for body text | 1.7Nova Brown on Never to Yield Teal, fails AA for body text | 5.3Nova Brown on White, passes AA for body text | 4.0Nova Brown on Black, fails AA for body text | |
| White | 15.8White on Auburn Blue, passes AA for body text | 3.4White on Auburn Orange, fails AA for body text | 3.4White on Bodda Getta Blue, fails AA for body text | 4.5White on Samford Brick Orange, passes AA for body text | 4.7White on Campus Green, passes AA for body text | 1.6White on Sunkissed Yellow, fails AA for body text | 3.1White on Never to Yield Teal, fails AA for body text | 5.3White on Nova Brown, passes AA for body text | 21.0White on Black, passes AA for body text | |
| Black | 1.3Black on Auburn Blue, fails AA for body text | 6.1Black on Auburn Orange, passes AA for body text | 6.1Black on Bodda Getta Blue, passes AA for body text | 4.7Black on Samford Brick Orange, passes AA for body text | 4.4Black on Campus Green, fails AA for body text | 12.9Black on Sunkissed Yellow, passes AA for body text | 6.8Black on Never to Yield Teal, passes AA for body text | 4.0Black on Nova Brown, fails AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://ocm.auburn.edu/brand-center/colors.php
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