University of Southern California brand colors
USC is explicit that Cardinal and Gold carry equal weight rather than one leading the other, which is unusual. Most institutions nominate a single primary. Both are published with Pantone and CMYK alongside the hex.
Official site: usc.edu
Palette image
Every swatch on this page, as one image you can save or share.
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| USC Cardinal | primary | #990000 | 153, 0, 0 | 0, 100%, 30% | 201 C | 7, 100, 65, 32 | Fill screen |
| USC Gold | secondary | #FFCC00 | 255, 204, 0 | 48, 100%, 50% | 123 C | 0, 27, 100, 0 | Fill screen |
| Gray 30K | neutral light | #CCCCCC | 204, 204, 204 | 0, 0%, 80% | -- | 0, 0, 0, 30 | Fill screen |
| Gray 70K | neutral dark | #767676 | 118, 118, 118 | 0, 0%, 46% | -- | 0, 0, 0, 70 | Fill screen |
University of Southern California against your project
Contrast pairs
USC Cardinal passes AA for body text on white, at 8.9 to 1.
Of 30 ordered pairs in this palette, 16 clear 4.5 to 1 for body text and 18 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | USC Cardinal | USC Gold | Gray 30K | Gray 70K | White | Black |
|---|---|---|---|---|---|---|
| USC Cardinal | 5.9USC Cardinal on USC Gold, passes AA for body text | 5.5USC Cardinal on Gray 30K, passes AA for body text | 2.0USC Cardinal on Gray 70K, fails AA for body text | 8.9USC Cardinal on White, passes AA for body text | 2.4USC Cardinal on Black, fails AA for body text | |
| USC Gold | 5.9USC Gold on USC Cardinal, passes AA for body text | 1.1USC Gold on Gray 30K, fails AA for body text | 3.0USC Gold on Gray 70K, fails AA for body text | 1.5USC Gold on White, fails AA for body text | 13.9USC Gold on Black, passes AA for body text | |
| Gray 30K | 5.5Gray 30K on USC Cardinal, passes AA for body text | 1.1Gray 30K on USC Gold, fails AA for body text | 2.8Gray 30K on Gray 70K, fails AA for body text | 1.6Gray 30K on White, fails AA for body text | 13.1Gray 30K on Black, passes AA for body text | |
| Gray 70K | 2.0Gray 70K on USC Cardinal, fails AA for body text | 3.0Gray 70K on USC Gold, fails AA for body text | 2.8Gray 70K on Gray 30K, fails AA for body text | 4.5Gray 70K on White, passes AA for body text | 4.6Gray 70K on Black, passes AA for body text | |
| White | 8.9White on USC Cardinal, passes AA for body text | 1.5White on USC Gold, fails AA for body text | 1.6White on Gray 30K, fails AA for body text | 4.5White on Gray 70K, passes AA for body text | 21.0White on Black, passes AA for body text | |
| Black | 2.4Black on USC Cardinal, fails AA for body text | 13.9Black on USC Gold, passes AA for body text | 13.1Black on Gray 30K, passes AA for body text | 4.6Black on Gray 70K, passes AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://identity.usc.edu/identity/color/
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