Michigan State University brand colors
Michigan State builds almost everything on one color. Spartan Green is the primary, white its only other primary, and the four secondary greens exist to extend it rather than to contrast with it. The university names PMS 567 for Spartan Green but declines to publish a single CMYK formula, noting that each conversion depends on the application.
Official site: msu.edu
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Spartan Green | primary | #18453B | 24, 69, 59 | 167, 48%, 18% | 567 | -- | Fill screen |
| Kelly Green | secondary | #008208 | 0, 130, 8 | 124, 100%, 25% | -- | -- | Fill screen |
| Lime Green | accent | #7BBD00 | 123, 189, 0 | 81, 100%, 37% | -- | -- | Fill screen |
| Excellence Green | accent | #0B9A6D | 11, 154, 109 | 161, 87%, 32% | -- | -- | Fill screen |
| Refresh Green | accent | #008934 | 0, 137, 52 | 143, 100%, 27% | -- | -- | Fill screen |
Contrast pairs
Spartan Green passes AA for body text on white, at 10.8 to 1.
Of 42 ordered pairs in this palette, 16 clear 4.5 to 1 for body text and 22 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Spartan Green | Kelly Green | Lime Green | Excellence Green | Refresh Green | White | Black |
|---|---|---|---|---|---|---|---|
| Spartan Green | 2.1Spartan Green on Kelly Green, fails AA for body text | 4.7Spartan Green on Lime Green, passes AA for body text | 3.0Spartan Green on Excellence Green, fails AA for body text | 2.4Spartan Green on Refresh Green, fails AA for body text | 10.8Spartan Green on White, passes AA for body text | 1.9Spartan Green on Black, fails AA for body text | |
| Kelly Green | 2.1Kelly Green on Spartan Green, fails AA for body text | 2.2Kelly Green on Lime Green, fails AA for body text | 1.4Kelly Green on Excellence Green, fails AA for body text | 1.1Kelly Green on Refresh Green, fails AA for body text | 5.0Kelly Green on White, passes AA for body text | 4.2Kelly Green on Black, fails AA for body text | |
| Lime Green | 4.7Lime Green on Spartan Green, passes AA for body text | 2.2Lime Green on Kelly Green, fails AA for body text | 1.6Lime Green on Excellence Green, fails AA for body text | 2.0Lime Green on Refresh Green, fails AA for body text | 2.3Lime Green on White, fails AA for body text | 9.1Lime Green on Black, passes AA for body text | |
| Excellence Green | 3.0Excellence Green on Spartan Green, fails AA for body text | 1.4Excellence Green on Kelly Green, fails AA for body text | 1.6Excellence Green on Lime Green, fails AA for body text | 1.3Excellence Green on Refresh Green, fails AA for body text | 3.6Excellence Green on White, fails AA for body text | 5.9Excellence Green on Black, passes AA for body text | |
| Refresh Green | 2.4Refresh Green on Spartan Green, fails AA for body text | 1.1Refresh Green on Kelly Green, fails AA for body text | 2.0Refresh Green on Lime Green, fails AA for body text | 1.3Refresh Green on Excellence Green, fails AA for body text | 4.5Refresh Green on White, passes AA for body text | 4.6Refresh Green on Black, passes AA for body text | |
| White | 10.8White on Spartan Green, passes AA for body text | 5.0White on Kelly Green, passes AA for body text | 2.3White on Lime Green, fails AA for body text | 3.6White on Excellence Green, fails AA for body text | 4.5White on Refresh Green, passes AA for body text | 21.0White on Black, passes AA for body text | |
| Black | 1.9Black on Spartan Green, fails AA for body text | 4.2Black on Kelly Green, fails AA for body text | 9.1Black on Lime Green, passes AA for body text | 5.9Black on Excellence Green, passes AA for body text | 4.6Black on Refresh Green, passes AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://brand.msu.edu/visual/color-palette
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