Butler University brand colors
Butler Blue is the same value several other institutions use as their navy (#13294B, Pantone 2767 C) but Butler builds three further blues around it rather than reaching for a contrasting hue. Pantone and CMYK on all nine colors.
Official site: butler.edu
Palette image
Every swatch on this page, as one image you can save or share.
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Butler Blue | primary | #13294B | 19, 41, 75 | 216, 60%, 18% | 2767 C | 100, 90, 10, 77 | Fill screen |
| Bright Blue | secondary | #00A3E0 | 0, 163, 224 | 196, 100%, 44% | 299 C | 86, 8, 0, 0 | Fill screen |
| Medium Blue | accent | #3278A4 | 50, 120, 164 | 203, 53%, 42% | 7683 C | 70, 27, 0, 36 | Fill screen |
| Cool Gray | neutral light | #D1E0D7 | 209, 224, 215 | 144, 19%, 85% | 621 C | 12, 1, 12, 2 | Fill screen |
| Rose | accent | #BE4167 | 190, 65, 103 | 342, 49%, 50% | 7635 C | 0, 66, 46, 25 | Fill screen |
| Sea Foam | accent | #8BCEC4 | 139, 206, 196 | 171, 41%, 68% | 564 C | 33, 0, 5, 19 | Fill screen |
| Yellow | accent | #D4D117 | 212, 209, 23 | 59, 80%, 46% | 611 C | 0, 2, 89, 16 | Fill screen |
| Gold | accent | #CF9120 | 207, 145, 32 | 39, 73%, 47% | 7563 C | 0, 30, 85, 19 | Fill screen |
| Forest | accent | #5D7B22 | 93, 123, 34 | 80, 57%, 31% | 575 C | 24, 0, 72, 52 | Fill screen |
Butler University against your project
Contrast pairs
Butler Blue passes AA for body text on white, at 14.5 to 1.
Of 110 ordered pairs in this palette, 30 clear 4.5 to 1 for body text and 46 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Butler Blue | Bright Blue | Medium Blue | Cool Gray | Rose | Sea Foam | Yellow | Gold | Forest | White | Black |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Butler Blue | 5.1Butler Blue on Bright Blue, passes AA for body text | 3.0Butler Blue on Medium Blue, fails AA for body text | 10.6Butler Blue on Cool Gray, passes AA for body text | 2.9Butler Blue on Rose, fails AA for body text | 8.1Butler Blue on Sea Foam, passes AA for body text | 8.9Butler Blue on Yellow, passes AA for body text | 5.3Butler Blue on Gold, passes AA for body text | 3.0Butler Blue on Forest, fails AA for body text | 14.5Butler Blue on White, passes AA for body text | 1.4Butler Blue on Black, fails AA for body text | |
| Bright Blue | 5.1Bright Blue on Butler Blue, passes AA for body text | 1.7Bright Blue on Medium Blue, fails AA for body text | 2.1Bright Blue on Cool Gray, fails AA for body text | 1.8Bright Blue on Rose, fails AA for body text | 1.6Bright Blue on Sea Foam, fails AA for body text | 1.8Bright Blue on Yellow, fails AA for body text | 1.1Bright Blue on Gold, fails AA for body text | 1.7Bright Blue on Forest, fails AA for body text | 2.9Bright Blue on White, fails AA for body text | 7.3Bright Blue on Black, passes AA for body text | |
| Medium Blue | 3.0Medium Blue on Butler Blue, fails AA for body text | 1.7Medium Blue on Bright Blue, fails AA for body text | 3.5Medium Blue on Cool Gray, fails AA for body text | 1.1Medium Blue on Rose, fails AA for body text | 2.7Medium Blue on Sea Foam, fails AA for body text | 3.0Medium Blue on Yellow, fails AA for body text | 1.8Medium Blue on Gold, fails AA for body text | 1.0Medium Blue on Forest, fails AA for body text | 4.8Medium Blue on White, passes AA for body text | 4.4Medium Blue on Black, fails AA for body text | |
| Cool Gray | 10.6Cool Gray on Butler Blue, passes AA for body text | 2.1Cool Gray on Bright Blue, fails AA for body text | 3.5Cool Gray on Medium Blue, fails AA for body text | 3.7Cool Gray on Rose, fails AA for body text | 1.3Cool Gray on Sea Foam, fails AA for body text | 1.2Cool Gray on Yellow, fails AA for body text | 2.0Cool Gray on Gold, fails AA for body text | 3.5Cool Gray on Forest, fails AA for body text | 1.4Cool Gray on White, fails AA for body text | 15.3Cool Gray on Black, passes AA for body text | |
| Rose | 2.9Rose on Butler Blue, fails AA for body text | 1.8Rose on Bright Blue, fails AA for body text | 1.1Rose on Medium Blue, fails AA for body text | 3.7Rose on Cool Gray, fails AA for body text | 2.8Rose on Sea Foam, fails AA for body text | 3.1Rose on Yellow, fails AA for body text | 1.9Rose on Gold, fails AA for body text | 1.0Rose on Forest, fails AA for body text | 5.1Rose on White, passes AA for body text | 4.1Rose on Black, fails AA for body text | |
| Sea Foam | 8.1Sea Foam on Butler Blue, passes AA for body text | 1.6Sea Foam on Bright Blue, fails AA for body text | 2.7Sea Foam on Medium Blue, fails AA for body text | 1.3Sea Foam on Cool Gray, fails AA for body text | 2.8Sea Foam on Rose, fails AA for body text | 1.1Sea Foam on Yellow, fails AA for body text | 1.5Sea Foam on Gold, fails AA for body text | 2.7Sea Foam on Forest, fails AA for body text | 1.8Sea Foam on White, fails AA for body text | 11.7Sea Foam on Black, passes AA for body text | |
| Yellow | 8.9Yellow on Butler Blue, passes AA for body text | 1.8Yellow on Bright Blue, fails AA for body text | 3.0Yellow on Medium Blue, fails AA for body text | 1.2Yellow on Cool Gray, fails AA for body text | 3.1Yellow on Rose, fails AA for body text | 1.1Yellow on Sea Foam, fails AA for body text | 1.7Yellow on Gold, fails AA for body text | 3.0Yellow on Forest, fails AA for body text | 1.6Yellow on White, fails AA for body text | 12.9Yellow on Black, passes AA for body text | |
| Gold | 5.3Gold on Butler Blue, passes AA for body text | 1.1Gold on Bright Blue, fails AA for body text | 1.8Gold on Medium Blue, fails AA for body text | 2.0Gold on Cool Gray, fails AA for body text | 1.9Gold on Rose, fails AA for body text | 1.5Gold on Sea Foam, fails AA for body text | 1.7Gold on Yellow, fails AA for body text | 1.8Gold on Forest, fails AA for body text | 2.7Gold on White, fails AA for body text | 7.7Gold on Black, passes AA for body text | |
| Forest | 3.0Forest on Butler Blue, fails AA for body text | 1.7Forest on Bright Blue, fails AA for body text | 1.0Forest on Medium Blue, fails AA for body text | 3.5Forest on Cool Gray, fails AA for body text | 1.0Forest on Rose, fails AA for body text | 2.7Forest on Sea Foam, fails AA for body text | 3.0Forest on Yellow, fails AA for body text | 1.8Forest on Gold, fails AA for body text | 4.9Forest on White, passes AA for body text | 4.3Forest on Black, fails AA for body text | |
| White | 14.5White on Butler Blue, passes AA for body text | 2.9White on Bright Blue, fails AA for body text | 4.8White on Medium Blue, passes AA for body text | 1.4White on Cool Gray, fails AA for body text | 5.1White on Rose, passes AA for body text | 1.8White on Sea Foam, fails AA for body text | 1.6White on Yellow, fails AA for body text | 2.7White on Gold, fails AA for body text | 4.9White on Forest, passes AA for body text | 21.0White on Black, passes AA for body text | |
| Black | 1.4Black on Butler Blue, fails AA for body text | 7.3Black on Bright Blue, passes AA for body text | 4.4Black on Medium Blue, fails AA for body text | 15.3Black on Cool Gray, passes AA for body text | 4.1Black on Rose, fails AA for body text | 11.7Black on Sea Foam, passes AA for body text | 12.9Black on Yellow, passes AA for body text | 7.7Black on Gold, passes AA for body text | 4.3Black on Forest, fails AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://www.butler.edu/marketing/brand/color-palette/
Other colleges & universities
Share