Butler University brand colors
Butler Blue is the same value several other institutions use as their navy (#13294B, Pantone 2767 C) but Butler builds three further blues around it rather than reaching for a contrasting hue. Pantone and CMYK on all nine colours.
Official site: butler.edu
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Butler Blue | primary | #13294B | 19, 41, 75 | 216, 60%, 18% | 2767 C | 100, 90, 10, 77 | Fill screen |
| Bright Blue | secondary | #00A3E0 | 0, 163, 224 | 196, 100%, 44% | 299 C | 86, 8, 0, 0 | Fill screen |
| Medium Blue | accent | #3278A4 | 50, 120, 164 | 203, 53%, 42% | 7683 C | 70, 27, 0, 36 | Fill screen |
| Cool Gray | neutral light | #D1E0D7 | 209, 224, 215 | 144, 19%, 85% | 621 C | 12, 1, 12, 2 | Fill screen |
| Rose | accent | #BE4167 | 190, 65, 103 | 342, 49%, 50% | 7635 C | 0, 66, 46, 25 | Fill screen |
| Sea Foam | accent | #8BCEC4 | 139, 206, 196 | 171, 41%, 68% | 564 C | 33, 0, 5, 19 | Fill screen |
| Yellow | accent | #D4D117 | 212, 209, 23 | 59, 80%, 46% | 611 C | 0, 2, 89, 16 | Fill screen |
| Gold | accent | #CF9120 | 207, 145, 32 | 39, 73%, 47% | 7563 C | 0, 30, 85, 19 | Fill screen |
| Forest | accent | #5D7B22 | 93, 123, 34 | 80, 57%, 31% | 575 C | 24, 0, 72, 52 | Fill screen |
Contrast pairs
Butler Blue passes AA for body text on white, at 14.5 to 1.
Of 110 ordered pairs in this palette, 30 clear 4.5 to 1 for body text and 46 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Butler Blue | Bright Blue | Medium Blue | Cool Gray | Rose | Sea Foam | Yellow | Gold | Forest | White | Black |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Butler Blue | 5.1Butler Blue on Bright Blue, passes AA for body text | 3.0Butler Blue on Medium Blue, fails AA for body text | 10.6Butler Blue on Cool Gray, passes AA for body text | 2.9Butler Blue on Rose, fails AA for body text | 8.1Butler Blue on Sea Foam, passes AA for body text | 8.9Butler Blue on Yellow, passes AA for body text | 5.3Butler Blue on Gold, passes AA for body text | 3.0Butler Blue on Forest, fails AA for body text | 14.5Butler Blue on White, passes AA for body text | 1.4Butler Blue on Black, fails AA for body text | |
| Bright Blue | 5.1Bright Blue on Butler Blue, passes AA for body text | 1.7Bright Blue on Medium Blue, fails AA for body text | 2.1Bright Blue on Cool Gray, fails AA for body text | 1.8Bright Blue on Rose, fails AA for body text | 1.6Bright Blue on Sea Foam, fails AA for body text | 1.8Bright Blue on Yellow, fails AA for body text | 1.1Bright Blue on Gold, fails AA for body text | 1.7Bright Blue on Forest, fails AA for body text | 2.9Bright Blue on White, fails AA for body text | 7.3Bright Blue on Black, passes AA for body text | |
| Medium Blue | 3.0Medium Blue on Butler Blue, fails AA for body text | 1.7Medium Blue on Bright Blue, fails AA for body text | 3.5Medium Blue on Cool Gray, fails AA for body text | 1.1Medium Blue on Rose, fails AA for body text | 2.7Medium Blue on Sea Foam, fails AA for body text | 3.0Medium Blue on Yellow, fails AA for body text | 1.8Medium Blue on Gold, fails AA for body text | 1.0Medium Blue on Forest, fails AA for body text | 4.8Medium Blue on White, passes AA for body text | 4.4Medium Blue on Black, fails AA for body text | |
| Cool Gray | 10.6Cool Gray on Butler Blue, passes AA for body text | 2.1Cool Gray on Bright Blue, fails AA for body text | 3.5Cool Gray on Medium Blue, fails AA for body text | 3.7Cool Gray on Rose, fails AA for body text | 1.3Cool Gray on Sea Foam, fails AA for body text | 1.2Cool Gray on Yellow, fails AA for body text | 2.0Cool Gray on Gold, fails AA for body text | 3.5Cool Gray on Forest, fails AA for body text | 1.4Cool Gray on White, fails AA for body text | 15.3Cool Gray on Black, passes AA for body text | |
| Rose | 2.9Rose on Butler Blue, fails AA for body text | 1.8Rose on Bright Blue, fails AA for body text | 1.1Rose on Medium Blue, fails AA for body text | 3.7Rose on Cool Gray, fails AA for body text | 2.8Rose on Sea Foam, fails AA for body text | 3.1Rose on Yellow, fails AA for body text | 1.9Rose on Gold, fails AA for body text | 1.0Rose on Forest, fails AA for body text | 5.1Rose on White, passes AA for body text | 4.1Rose on Black, fails AA for body text | |
| Sea Foam | 8.1Sea Foam on Butler Blue, passes AA for body text | 1.6Sea Foam on Bright Blue, fails AA for body text | 2.7Sea Foam on Medium Blue, fails AA for body text | 1.3Sea Foam on Cool Gray, fails AA for body text | 2.8Sea Foam on Rose, fails AA for body text | 1.1Sea Foam on Yellow, fails AA for body text | 1.5Sea Foam on Gold, fails AA for body text | 2.7Sea Foam on Forest, fails AA for body text | 1.8Sea Foam on White, fails AA for body text | 11.7Sea Foam on Black, passes AA for body text | |
| Yellow | 8.9Yellow on Butler Blue, passes AA for body text | 1.8Yellow on Bright Blue, fails AA for body text | 3.0Yellow on Medium Blue, fails AA for body text | 1.2Yellow on Cool Gray, fails AA for body text | 3.1Yellow on Rose, fails AA for body text | 1.1Yellow on Sea Foam, fails AA for body text | 1.7Yellow on Gold, fails AA for body text | 3.0Yellow on Forest, fails AA for body text | 1.6Yellow on White, fails AA for body text | 12.9Yellow on Black, passes AA for body text | |
| Gold | 5.3Gold on Butler Blue, passes AA for body text | 1.1Gold on Bright Blue, fails AA for body text | 1.8Gold on Medium Blue, fails AA for body text | 2.0Gold on Cool Gray, fails AA for body text | 1.9Gold on Rose, fails AA for body text | 1.5Gold on Sea Foam, fails AA for body text | 1.7Gold on Yellow, fails AA for body text | 1.8Gold on Forest, fails AA for body text | 2.7Gold on White, fails AA for body text | 7.7Gold on Black, passes AA for body text | |
| Forest | 3.0Forest on Butler Blue, fails AA for body text | 1.7Forest on Bright Blue, fails AA for body text | 1.0Forest on Medium Blue, fails AA for body text | 3.5Forest on Cool Gray, fails AA for body text | 1.0Forest on Rose, fails AA for body text | 2.7Forest on Sea Foam, fails AA for body text | 3.0Forest on Yellow, fails AA for body text | 1.8Forest on Gold, fails AA for body text | 4.9Forest on White, passes AA for body text | 4.3Forest on Black, fails AA for body text | |
| White | 14.5White on Butler Blue, passes AA for body text | 2.9White on Bright Blue, fails AA for body text | 4.8White on Medium Blue, passes AA for body text | 1.4White on Cool Gray, fails AA for body text | 5.1White on Rose, passes AA for body text | 1.8White on Sea Foam, fails AA for body text | 1.6White on Yellow, fails AA for body text | 2.7White on Gold, fails AA for body text | 4.9White on Forest, passes AA for body text | 21.0White on Black, passes AA for body text | |
| Black | 1.4Black on Butler Blue, fails AA for body text | 7.3Black on Bright Blue, passes AA for body text | 4.4Black on Medium Blue, fails AA for body text | 15.3Black on Cool Gray, passes AA for body text | 4.1Black on Rose, fails AA for body text | 11.7Black on Sea Foam, passes AA for body text | 12.9Black on Yellow, passes AA for body text | 7.7Black on Gold, passes AA for body text | 4.3Black on Forest, fails AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://www.butler.edu/marketing/brand/color-palette/
Other colleges & universities
Share