ING brand colors
ING's logo guidelines, published for its Belgian visual identity in 2016, state three logo colors in hex and RGB: ING Orange for the lion, Logo Blue for the wordmark, and a mid grey. The blue is restricted to the logo itself, and the guide says so in as many words.
Official site: ing.com
Palette image
Every swatch on this page, as one image you can save or share.
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| ING Orange | primary | #FF6200 | 255, 98, 0 | 23, 100%, 50% | -- | -- | Fill screen |
| Logo Blue | secondary | #000066 | 0, 0, 102 | 240, 100%, 20% | -- | -- | Fill screen |
| Mid Grey | neutral dark | #767676 | 118, 118, 118 | 0, 0%, 46% | -- | -- | Fill screen |
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Contrast pairs
ING Orange passes AA for body text on black, at 7 to 1.
Of 20 ordered pairs in this palette, 12 clear 4.5 to 1 for body text and 16 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | ING Orange | Logo Blue | Mid Grey | White | Black |
|---|---|---|---|---|---|
| ING Orange | 5.9ING Orange on Logo Blue, passes AA for body text | 1.5ING Orange on Mid Grey, fails AA for body text | 3.0ING Orange on White, fails AA for body text | 7.0ING Orange on Black, passes AA for body text | |
| Logo Blue | 5.9Logo Blue on ING Orange, passes AA for body text | 3.9Logo Blue on Mid Grey, fails AA for body text | 17.6Logo Blue on White, passes AA for body text | 1.2Logo Blue on Black, fails AA for body text | |
| Mid Grey | 1.5Mid Grey on ING Orange, fails AA for body text | 3.9Mid Grey on Logo Blue, fails AA for body text | 4.5Mid Grey on White, passes AA for body text | 4.6Mid Grey on Black, passes AA for body text | |
| White | 3.0White on ING Orange, fails AA for body text | 17.6White on Logo Blue, passes AA for body text | 4.5White on Mid Grey, passes AA for body text | 21.0White on Black, passes AA for body text | |
| Black | 7.0Black on ING Orange, passes AA for body text | 1.2Black on Logo Blue, fails AA for body text | 4.6Black on Mid Grey, passes AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://assets.ing.com/m/a8316ae4a3e95434/LogoGuidelines.pdf
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