Venmo brand colors
Venmo's brand page states the logo colors by background: a blue with a Pantone reference, an RGB triple and a hex on light backgrounds, white on dark ones, and black for monochrome use. The page gives the blue no name of its own.
Official site: venmo.com
Palette image
Every swatch on this page, as one image you can save or share.
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Blue | primary | #008CFF | 0, 140, 255 | 207, 100%, 50% | 2727 C | -- | Fill screen |
| White | neutral light | #FFFFFF | 255, 255, 255 | 0, 0%, 100% | -- | 0/0/0/0 | Fill screen |
| Black | neutral dark | #000000 | 0, 0, 0 | 0, 0%, 0% | Black C | 0/0/0/100 | Fill screen |
Venmo against your project
Contrast pairs
Blue passes AA for body text on black, at 6.2 to 1.
Of 16 ordered pairs in this palette, 12 clear 4.5 to 1 for body text and 16 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Blue | White | Black | White | Black |
|---|---|---|---|---|---|
| Blue | 3.4Blue on White, fails AA for body text | 6.2Blue on Black, passes AA for body text | 3.4Blue on White, fails AA for body text | 6.2Blue on Black, passes AA for body text | |
| White | 3.4White on Blue, fails AA for body text | 21.0White on Black, passes AA for body text | 21.0White on Black, passes AA for body text | ||
| Black | 6.2Black on Blue, passes AA for body text | 21.0Black on White, passes AA for body text | 21.0Black on White, passes AA for body text | ||
| White | 3.4White on Blue, fails AA for body text | 21.0White on Black, passes AA for body text | 21.0White on Black, passes AA for body text | ||
| Black | 6.2Black on Blue, passes AA for body text | 21.0Black on White, passes AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://venmo.com/about/brand/
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