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Samsung brand colors

Samsung publishes its lettermark colors on a brand identity page: Samsung Blue with a Pantone reference, a CMYK build, an RGB triple and a hex, plus black and white. The page prints the hex for black with five digits rather than six, a typo on their side; the value here follows the RGB the same line gives.

Official site: samsung.com

Palette image

Every swatch on this page, as one image you can save or share.

Samsung brand colors: Samsung Blue #1428A0, Black #000000, White #FFFFFF

Every color

ColorRoleHexRGBHSLPantoneCMYKPreview
Samsung Blueprimary#1428A020, 40, 160231, 78%, 35%286 C100/80/0/0Fill screen
Blackneutral dark#0000000, 0, 00, 0%, 0%--0/0/0/100Fill screen
Whiteneutral light#FFFFFF255, 255, 2550, 0%, 100%--0/0/0/0Fill screen

Contrast pairs

Samsung Blue passes AA for body text on white, at 11.4 to 1.

Of 16 ordered pairs in this palette, 12 clear 4.5 to 1 for body text and 12 clear 3 to 1 for large text. Row is the text color, column is the background.

Text colorSamsung BlueBlackWhiteWhiteBlack
Samsung Blue1.8Samsung Blue on Black, fails AA for body text11.4Samsung Blue on White, passes AA for body text11.4Samsung Blue on White, passes AA for body text1.8Samsung Blue on Black, fails AA for body text
Black1.8Black on Samsung Blue, fails AA for body text21.0Black on White, passes AA for body text21.0Black on White, passes AA for body text
White11.4White on Samsung Blue, passes AA for body text21.0White on Black, passes AA for body text21.0White on Black, passes AA for body text
White11.4White on Samsung Blue, passes AA for body text21.0White on Black, passes AA for body text21.0White on Black, passes AA for body text
Black1.8Black on Samsung Blue, fails AA for body text21.0Black on White, passes AA for body text21.0Black on White, passes AA for body text
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Sources

All 29 technology, A to Z

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