San Diego State University brand colors
San Diego State runs two reds as primaries rather than one, and pairs them with two teals in the secondary set: an unusually cool counterweight for a red-led identity. Every color carries a Pantone reference and a CMYK build.
Official site: sdsu.edu
Palette image
Every swatch on this page, as one image you can save or share.
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Bright Red | primary | #D41736 | 212, 23, 54 | 350, 80%, 46% | 185 | 10, 100, 83, 0 | Fill screen |
| Dark Red | secondary | #A6192E | 166, 25, 46 | 351, 74%, 37% | 187 | 7, 100, 82, 26 | Fill screen |
| Charcoal | neutral dark | #2D2828 | 45, 40, 40 | 0, 6%, 17% | 433 | 20, 20, 20, 90 | Fill screen |
| Black | neutral dark | #000000 | 0, 0, 0 | 0, 0%, 0% | -- | 40, 30, 20, 100 | Fill screen |
| Bright Teal | accent | #00A39D | 0, 163, 157 | 178, 100%, 32% | 326 | 80, 0, 40, 0 | Fill screen |
| Dark Teal | accent | #008080 | 0, 128, 128 | 180, 100%, 25% | 328 | 80, 0, 40, 30 | Fill screen |
| Light Gray | neutral light | #CDCDC8 | 205, 205, 200 | 60, 5%, 79% | 435 | 13, 9, 10, 20 | Fill screen |
| White | background | #FFFFFF | 255, 255, 255 | 0, 0%, 100% | -- | 0, 0, 0, 0 | Fill screen |
San Diego State University against your project
Contrast pairs
Bright Red passes AA for body text on white, at 5.3 to 1.
Of 86 ordered pairs in this palette, 38 clear 4.5 to 1 for body text and 54 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Bright Red | Dark Red | Charcoal | Black | Bright Teal | Dark Teal | Light Gray | White | White | Black |
|---|---|---|---|---|---|---|---|---|---|---|
| Bright Red | 1.4Bright Red on Dark Red, fails AA for body text | 2.8Bright Red on Charcoal, fails AA for body text | 4.0Bright Red on Black, fails AA for body text | 1.7Bright Red on Bright Teal, fails AA for body text | 1.1Bright Red on Dark Teal, fails AA for body text | 3.3Bright Red on Light Gray, fails AA for body text | 5.3Bright Red on White, passes AA for body text | 5.3Bright Red on White, passes AA for body text | 4.0Bright Red on Black, fails AA for body text | |
| Dark Red | 1.4Dark Red on Bright Red, fails AA for body text | 1.9Dark Red on Charcoal, fails AA for body text | 2.8Dark Red on Black, fails AA for body text | 2.4Dark Red on Bright Teal, fails AA for body text | 1.6Dark Red on Dark Teal, fails AA for body text | 4.7Dark Red on Light Gray, passes AA for body text | 7.5Dark Red on White, passes AA for body text | 7.5Dark Red on White, passes AA for body text | 2.8Dark Red on Black, fails AA for body text | |
| Charcoal | 2.8Charcoal on Bright Red, fails AA for body text | 1.9Charcoal on Dark Red, fails AA for body text | 1.4Charcoal on Black, fails AA for body text | 4.7Charcoal on Bright Teal, passes AA for body text | 3.0Charcoal on Dark Teal, fails AA for body text | 9.1Charcoal on Light Gray, passes AA for body text | 14.5Charcoal on White, passes AA for body text | 14.5Charcoal on White, passes AA for body text | 1.4Charcoal on Black, fails AA for body text | |
| Black | 4.0Black on Bright Red, fails AA for body text | 2.8Black on Dark Red, fails AA for body text | 1.4Black on Charcoal, fails AA for body text | 6.7Black on Bright Teal, passes AA for body text | 4.4Black on Dark Teal, fails AA for body text | 13.2Black on Light Gray, passes AA for body text | 21.0Black on White, passes AA for body text | 21.0Black on White, passes AA for body text | ||
| Bright Teal | 1.7Bright Teal on Bright Red, fails AA for body text | 2.4Bright Teal on Dark Red, fails AA for body text | 4.7Bright Teal on Charcoal, passes AA for body text | 6.7Bright Teal on Black, passes AA for body text | 1.5Bright Teal on Dark Teal, fails AA for body text | 2.0Bright Teal on Light Gray, fails AA for body text | 3.1Bright Teal on White, fails AA for body text | 3.1Bright Teal on White, fails AA for body text | 6.7Bright Teal on Black, passes AA for body text | |
| Dark Teal | 1.1Dark Teal on Bright Red, fails AA for body text | 1.6Dark Teal on Dark Red, fails AA for body text | 3.0Dark Teal on Charcoal, fails AA for body text | 4.4Dark Teal on Black, fails AA for body text | 1.5Dark Teal on Bright Teal, fails AA for body text | 3.0Dark Teal on Light Gray, fails AA for body text | 4.8Dark Teal on White, passes AA for body text | 4.8Dark Teal on White, passes AA for body text | 4.4Dark Teal on Black, fails AA for body text | |
| Light Gray | 3.3Light Gray on Bright Red, fails AA for body text | 4.7Light Gray on Dark Red, passes AA for body text | 9.1Light Gray on Charcoal, passes AA for body text | 13.2Light Gray on Black, passes AA for body text | 2.0Light Gray on Bright Teal, fails AA for body text | 3.0Light Gray on Dark Teal, fails AA for body text | 1.6Light Gray on White, fails AA for body text | 1.6Light Gray on White, fails AA for body text | 13.2Light Gray on Black, passes AA for body text | |
| White | 5.3White on Bright Red, passes AA for body text | 7.5White on Dark Red, passes AA for body text | 14.5White on Charcoal, passes AA for body text | 21.0White on Black, passes AA for body text | 3.1White on Bright Teal, fails AA for body text | 4.8White on Dark Teal, passes AA for body text | 1.6White on Light Gray, fails AA for body text | 21.0White on Black, passes AA for body text | ||
| White | 5.3White on Bright Red, passes AA for body text | 7.5White on Dark Red, passes AA for body text | 14.5White on Charcoal, passes AA for body text | 21.0White on Black, passes AA for body text | 3.1White on Bright Teal, fails AA for body text | 4.8White on Dark Teal, passes AA for body text | 1.6White on Light Gray, fails AA for body text | 21.0White on Black, passes AA for body text | ||
| Black | 4.0Black on Bright Red, fails AA for body text | 2.8Black on Dark Red, fails AA for body text | 1.4Black on Charcoal, fails AA for body text | 6.7Black on Bright Teal, passes AA for body text | 4.4Black on Dark Teal, fails AA for body text | 13.2Black on Light Gray, passes AA for body text | 21.0Black on White, passes AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://brand.sdsu.edu/identity/design-elements/colors
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