Simon Fraser University brand colors
Simon Fraser University's brand guidelines name SFU Light Red as its primary colour, "to be used as the dominant colour in all applications," and SFU Dark Red as its secondary colour, each with a Pantone reference, a CMYK build and a hex customized to best represent that Pantone.
Official site: sfu.ca
Palette image
Every swatch on this page, as one image you can save or share.
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| SFU Light Red | primary | #CC0633 | 204, 6, 51 | 346, 94%, 41% | 199 C | 0/100/82/0 | Fill screen |
| SFU Dark Red | secondary | #A6192E | 166, 25, 46 | 351, 74%, 37% | -- | 7/100/82/26 | Fill screen |
| Gray | accent | #54585A | 84, 88, 90 | 200, 3%, 34% | -- | 0/0/0/80 | Fill screen |
Simon Fraser University against your project
Contrast pairs
SFU Light Red passes AA for body text on white, at 5.8 to 1.
Of 20 ordered pairs in this palette, 8 clear 4.5 to 1 for body text and 10 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | SFU Light Red | SFU Dark Red | Gray | White | Black |
|---|---|---|---|---|---|
| SFU Light Red | 1.3SFU Light Red on SFU Dark Red, fails AA for body text | 1.3SFU Light Red on Gray, fails AA for body text | 5.8SFU Light Red on White, passes AA for body text | 3.6SFU Light Red on Black, fails AA for body text | |
| SFU Dark Red | 1.3SFU Dark Red on SFU Light Red, fails AA for body text | 1.0SFU Dark Red on Gray, fails AA for body text | 7.5SFU Dark Red on White, passes AA for body text | 2.8SFU Dark Red on Black, fails AA for body text | |
| Gray | 1.3Gray on SFU Light Red, fails AA for body text | 1.0Gray on SFU Dark Red, fails AA for body text | 7.2Gray on White, passes AA for body text | 2.9Gray on Black, fails AA for body text | |
| White | 5.8White on SFU Light Red, passes AA for body text | 7.5White on SFU Dark Red, passes AA for body text | 7.2White on Gray, passes AA for body text | 21.0White on Black, passes AA for body text | |
| Black | 3.6Black on SFU Light Red, fails AA for body text | 2.8Black on SFU Dark Red, fails AA for body text | 2.9Black on Gray, fails AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://www.sfu.ca/communicators-toolkit/brand/guidelines/colours.html
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