USPS brand colors
USPS's style guide names "USPS Brand Blue" as its principal color, with a hex, alongside white for backgrounds and black for primary body text.
Official site: usps.com
Palette image
Every swatch on this page, as one image you can save or share.
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| USPS Brand Blue | primary | #004B87 | 0, 75, 135 | 207, 100%, 26% | -- | -- | Fill screen |
| White | neutral light | #FFFFFF | 255, 255, 255 | 0, 0%, 100% | -- | -- | Fill screen |
| Text Black | neutral dark | #000000 | 0, 0, 0 | 0, 0%, 0% | -- | -- | Fill screen |
| Red | accent | #DA291C | 218, 41, 28 | 4, 77%, 48% | -- | -- | Fill screen |
| Green | accent | #218748 | 33, 135, 72 | 143, 61%, 33% | -- | -- | Fill screen |
USPS against your project
Contrast pairs
USPS Brand Blue passes AA for body text on white, at 8.9 to 1.
Of 38 ordered pairs in this palette, 24 clear 4.5 to 1 for body text and 28 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | USPS Brand Blue | White | Text Black | Red | Green | White | Text Black |
|---|---|---|---|---|---|---|---|
| USPS Brand Blue | 8.9USPS Brand Blue on White, passes AA for body text | 2.4USPS Brand Blue on Text Black, fails AA for body text | 1.8USPS Brand Blue on Red, fails AA for body text | 2.0USPS Brand Blue on Green, fails AA for body text | 8.9USPS Brand Blue on White, passes AA for body text | 2.4USPS Brand Blue on Text Black, fails AA for body text | |
| White | 8.9White on USPS Brand Blue, passes AA for body text | 21.0White on Text Black, passes AA for body text | 4.9White on Red, passes AA for body text | 4.5White on Green, passes AA for body text | 21.0White on Text Black, passes AA for body text | ||
| Text Black | 2.4Text Black on USPS Brand Blue, fails AA for body text | 21.0Text Black on White, passes AA for body text | 4.3Text Black on Red, fails AA for body text | 4.6Text Black on Green, passes AA for body text | 21.0Text Black on White, passes AA for body text | ||
| Red | 1.8Red on USPS Brand Blue, fails AA for body text | 4.9Red on White, passes AA for body text | 4.3Red on Text Black, fails AA for body text | 1.1Red on Green, fails AA for body text | 4.9Red on White, passes AA for body text | 4.3Red on Text Black, fails AA for body text | |
| Green | 2.0Green on USPS Brand Blue, fails AA for body text | 4.5Green on White, passes AA for body text | 4.6Green on Text Black, passes AA for body text | 1.1Green on Red, fails AA for body text | 4.5Green on White, passes AA for body text | 4.6Green on Text Black, passes AA for body text | |
| White | 8.9White on USPS Brand Blue, passes AA for body text | 21.0White on Text Black, passes AA for body text | 4.9White on Red, passes AA for body text | 4.5White on Green, passes AA for body text | 21.0White on Text Black, passes AA for body text | ||
| Text Black | 2.4Text Black on USPS Brand Blue, fails AA for body text | 21.0Text Black on White, passes AA for body text | 4.3Text Black on Red, fails AA for body text | 4.6Text Black on Green, passes AA for body text | 21.0Text Black on White, passes AA for body text |
Sources
- Every color on this page: https://www.usps.com/styleguide/design/color-palette.htm
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