World Bank Group brand colors
The World Bank Group's branding and visual identity guidelines of February 2016 state two corporate blues, Solid Blue and Bright Blue, in Pantone, CMYK, RGB, hex and RAL, with black and white beside them. A secondary palette exists for highlights and is not reproduced here.
Official site: worldbank.org
Palette image
Every swatch on this page, as one image you can save or share.
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Solid Blue | primary | #002244 | 0, 34, 68 | 210, 100%, 13% | 289 | 96/39/0/73 | Fill screen |
| Bright Blue | secondary | #009FDA | 0, 159, 218 | 196, 100%, 43% | Process Cyan | 100/0/0/0 | Fill screen |
| Black | text | #000000 | 0, 0, 0 | 0, 0%, 0% | -- | 0/0/0/100 | Fill screen |
| White | background | #FFFFFF | 255, 255, 255 | 0, 0%, 100% | -- | 0/0/0/0 | Fill screen |
World Bank Group against your project
Contrast pairs
Solid Blue passes AA for body text on white, at 16 to 1.
Of 26 ordered pairs in this palette, 18 clear 4.5 to 1 for body text and 22 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Solid Blue | Bright Blue | Black | White | White | Black |
|---|---|---|---|---|---|---|
| Solid Blue | 5.3Solid Blue on Bright Blue, passes AA for body text | 1.3Solid Blue on Black, fails AA for body text | 16.0Solid Blue on White, passes AA for body text | 16.0Solid Blue on White, passes AA for body text | 1.3Solid Blue on Black, fails AA for body text | |
| Bright Blue | 5.3Bright Blue on Solid Blue, passes AA for body text | 7.0Bright Blue on Black, passes AA for body text | 3.0Bright Blue on White, fails AA for body text | 3.0Bright Blue on White, fails AA for body text | 7.0Bright Blue on Black, passes AA for body text | |
| Black | 1.3Black on Solid Blue, fails AA for body text | 7.0Black on Bright Blue, passes AA for body text | 21.0Black on White, passes AA for body text | 21.0Black on White, passes AA for body text | ||
| White | 16.0White on Solid Blue, passes AA for body text | 3.0White on Bright Blue, fails AA for body text | 21.0White on Black, passes AA for body text | 21.0White on Black, passes AA for body text | ||
| White | 16.0White on Solid Blue, passes AA for body text | 3.0White on Bright Blue, fails AA for body text | 21.0White on Black, passes AA for body text | 21.0White on Black, passes AA for body text | ||
| Black | 1.3Black on Solid Blue, fails AA for body text | 7.0Black on Bright Blue, passes AA for body text | 21.0Black on White, passes AA for body text | 21.0Black on White, passes AA for body text |
Sources
Other international organizations
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