Elon University brand colors
Elon specifies its gold twice over, Pantone 872 as a metallic and 7503 as the non-metallic equivalent, against a maroon deep enough to read almost black at small sizes. Seven colours in total, each with Pantone and CMYK.
Official site: elon.edu
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Maroon | primary | #73000A | 115, 0, 10 | 355, 100%, 23% | 188 | 16, 100, 65, 58 | Fill screen |
| Gold | secondary | #B59A57 | 181, 154, 87 | 43, 39%, 53% | 872 metallic / 7503 non-metallic | 24, 31, 74, 10 | Fill screen |
| Orange | accent | #B7410E | 183, 65, 14 | 18, 86%, 39% | 1525 | 18, 83, 100, 9 | Fill screen |
| Yellow | accent | #DDA510 | 221, 165, 16 | 44, 86%, 46% | 1245 | 0, 28, 100, 16 | Fill screen |
| Teal | accent | #527B82 | 82, 123, 130 | 189, 23%, 42% | 7698 | 65, 9, 0, 53 | Fill screen |
| Green | accent | #788A38 | 120, 138, 56 | 73, 42%, 38% | 7496 | 56, 39, 100, 10 | Fill screen |
| Smoke | neutral light | #D3DFD3 | 211, 223, 211 | 120, 16%, 85% | Cool Gray 2 | 10, 5, 10, 8 | Fill screen |
Contrast pairs
Maroon passes AA for body text on white, at 12.1 to 1.
Of 72 ordered pairs in this palette, 22 clear 4.5 to 1 for body text and 34 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Maroon | Gold | Orange | Yellow | Teal | Green | Smoke | White | Black |
|---|---|---|---|---|---|---|---|---|---|
| Maroon | 4.5Maroon on Gold, fails AA for body text | 2.2Maroon on Orange, fails AA for body text | 5.5Maroon on Yellow, passes AA for body text | 2.6Maroon on Teal, fails AA for body text | 3.2Maroon on Green, fails AA for body text | 8.8Maroon on Smoke, passes AA for body text | 12.1Maroon on White, passes AA for body text | 1.7Maroon on Black, fails AA for body text | |
| Gold | 4.5Gold on Maroon, fails AA for body text | 2.0Gold on Orange, fails AA for body text | 1.2Gold on Yellow, fails AA for body text | 1.7Gold on Teal, fails AA for body text | 1.4Gold on Green, fails AA for body text | 2.0Gold on Smoke, fails AA for body text | 2.7Gold on White, fails AA for body text | 7.7Gold on Black, passes AA for body text | |
| Orange | 2.2Orange on Maroon, fails AA for body text | 2.0Orange on Gold, fails AA for body text | 2.5Orange on Yellow, fails AA for body text | 1.2Orange on Teal, fails AA for body text | 1.4Orange on Green, fails AA for body text | 4.0Orange on Smoke, fails AA for body text | 5.6Orange on White, passes AA for body text | 3.8Orange on Black, fails AA for body text | |
| Yellow | 5.5Yellow on Maroon, passes AA for body text | 1.2Yellow on Gold, fails AA for body text | 2.5Yellow on Orange, fails AA for body text | 2.1Yellow on Teal, fails AA for body text | 1.7Yellow on Green, fails AA for body text | 1.6Yellow on Smoke, fails AA for body text | 2.2Yellow on White, fails AA for body text | 9.5Yellow on Black, passes AA for body text | |
| Teal | 2.6Teal on Maroon, fails AA for body text | 1.7Teal on Gold, fails AA for body text | 1.2Teal on Orange, fails AA for body text | 2.1Teal on Yellow, fails AA for body text | 1.2Teal on Green, fails AA for body text | 3.4Teal on Smoke, fails AA for body text | 4.7Teal on White, passes AA for body text | 4.5Teal on Black, passes AA for body text | |
| Green | 3.2Green on Maroon, fails AA for body text | 1.4Green on Gold, fails AA for body text | 1.4Green on Orange, fails AA for body text | 1.7Green on Yellow, fails AA for body text | 1.2Green on Teal, fails AA for body text | 2.8Green on Smoke, fails AA for body text | 3.8Green on White, fails AA for body text | 5.5Green on Black, passes AA for body text | |
| Smoke | 8.8Smoke on Maroon, passes AA for body text | 2.0Smoke on Gold, fails AA for body text | 4.0Smoke on Orange, fails AA for body text | 1.6Smoke on Yellow, fails AA for body text | 3.4Smoke on Teal, fails AA for body text | 2.8Smoke on Green, fails AA for body text | 1.4Smoke on White, fails AA for body text | 15.3Smoke on Black, passes AA for body text | |
| White | 12.1White on Maroon, passes AA for body text | 2.7White on Gold, fails AA for body text | 5.6White on Orange, passes AA for body text | 2.2White on Yellow, fails AA for body text | 4.7White on Teal, passes AA for body text | 3.8White on Green, fails AA for body text | 1.4White on Smoke, fails AA for body text | 21.0White on Black, passes AA for body text | |
| Black | 1.7Black on Maroon, fails AA for body text | 7.7Black on Gold, passes AA for body text | 3.8Black on Orange, fails AA for body text | 9.5Black on Yellow, passes AA for body text | 4.5Black on Teal, passes AA for body text | 5.5Black on Green, passes AA for body text | 15.3Black on Smoke, passes AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://www.elon.edu/u/university-communications/brand/guide/visual-identity/color-type/
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