University of Connecticut brand colors
UConn runs one of the tightest palettes here (a navy, a grey and white) with a single royal blue held back as an accent. The guidelines are explicit that the royal is not for wordmarks and should not act as a primary outside campaign art.
Official site: uconn.edu
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Navy Blue | primary | #000E2F | 0, 14, 47 | 222, 100%, 9% | 289 | 100, 76, 12, 70 | Fill screen |
| Grey | secondary | #7C878E | 124, 135, 142 | 203, 7%, 52% | 430 | 33, 18, 13, 40 | Fill screen |
| White | background | #FFFFFF | 255, 255, 255 | 0, 0%, 100% | -- | 0, 0, 0, 0 | Fill screen |
| Royal Blue | accent | #013ECD | 1, 62, 205 | 222, 99%, 40% | 2728 | 100, 76, 0, 0 | Fill screen |
Contrast pairs
Navy Blue passes AA for body text on white, at 19 to 1.
Of 28 ordered pairs in this palette, 16 clear 4.5 to 1 for body text and 20 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Navy Blue | Grey | White | Royal Blue | White | Black |
|---|---|---|---|---|---|---|
| Navy Blue | 5.2Navy Blue on Grey, passes AA for body text | 19.0Navy Blue on White, passes AA for body text | 2.3Navy Blue on Royal Blue, fails AA for body text | 19.0Navy Blue on White, passes AA for body text | 1.1Navy Blue on Black, fails AA for body text | |
| Grey | 5.2Grey on Navy Blue, passes AA for body text | 3.7Grey on White, fails AA for body text | 2.2Grey on Royal Blue, fails AA for body text | 3.7Grey on White, fails AA for body text | 5.7Grey on Black, passes AA for body text | |
| White | 19.0White on Navy Blue, passes AA for body text | 3.7White on Grey, fails AA for body text | 8.2White on Royal Blue, passes AA for body text | 21.0White on Black, passes AA for body text | ||
| Royal Blue | 2.3Royal Blue on Navy Blue, fails AA for body text | 2.2Royal Blue on Grey, fails AA for body text | 8.2Royal Blue on White, passes AA for body text | 8.2Royal Blue on White, passes AA for body text | 2.6Royal Blue on Black, fails AA for body text | |
| White | 19.0White on Navy Blue, passes AA for body text | 3.7White on Grey, fails AA for body text | 8.2White on Royal Blue, passes AA for body text | 21.0White on Black, passes AA for body text | ||
| Black | 1.1Black on Navy Blue, fails AA for body text | 5.7Black on Grey, passes AA for body text | 21.0Black on White, passes AA for body text | 2.6Black on Royal Blue, fails AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://brand.uconn.edu/visual-identity/guidelines/
Other colleges & universities
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