Tech Mahindra brand colors
Tech Mahindra's logo guidelines name Rising Red as its primary colour, with a CMYK build, an RGB triple and a hex, alongside Steel Grey, Ink Black, Light Grey and white.
Official site: techmahindra.com
Palette image
Every swatch on this page, as one image you can save or share.
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Rising Red | primary | #E31837 | 227, 24, 55 | 351, 81%, 49% | -- | 0/100/81/4 | Fill screen |
| Steel Grey | secondary | #4D4D4F | 77, 77, 79 | 240, 1%, 31% | -- | 66/59/55/36 | Fill screen |
| Ink Black | neutral dark | #231F20 | 35, 31, 32 | 345, 6%, 13% | -- | -- | Fill screen |
| Light Grey | accent | #E6E7E8 | 230, 231, 232 | 210, 4%, 91% | -- | -- | Fill screen |
| White | neutral light | #FFFFFF | 255, 255, 255 | 0, 0%, 100% | -- | -- | Fill screen |
Tech Mahindra against your project
Contrast pairs
Rising Red passes AA for body text on white, at 4.7 to 1.
Of 40 ordered pairs in this palette, 22 clear 4.5 to 1 for body text and 28 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Rising Red | Steel Grey | Ink Black | Light Grey | White | White | Black |
|---|---|---|---|---|---|---|---|
| Rising Red | 1.8Rising Red on Steel Grey, fails AA for body text | 3.5Rising Red on Ink Black, fails AA for body text | 3.8Rising Red on Light Grey, fails AA for body text | 4.7Rising Red on White, passes AA for body text | 4.7Rising Red on White, passes AA for body text | 4.5Rising Red on Black, fails AA for body text | |
| Steel Grey | 1.8Steel Grey on Rising Red, fails AA for body text | 1.9Steel Grey on Ink Black, fails AA for body text | 6.8Steel Grey on Light Grey, passes AA for body text | 8.4Steel Grey on White, passes AA for body text | 8.4Steel Grey on White, passes AA for body text | 2.5Steel Grey on Black, fails AA for body text | |
| Ink Black | 3.5Ink Black on Rising Red, fails AA for body text | 1.9Ink Black on Steel Grey, fails AA for body text | 13.2Ink Black on Light Grey, passes AA for body text | 16.3Ink Black on White, passes AA for body text | 16.3Ink Black on White, passes AA for body text | 1.3Ink Black on Black, fails AA for body text | |
| Light Grey | 3.8Light Grey on Rising Red, fails AA for body text | 6.8Light Grey on Steel Grey, passes AA for body text | 13.2Light Grey on Ink Black, passes AA for body text | 1.2Light Grey on White, fails AA for body text | 1.2Light Grey on White, fails AA for body text | 17.0Light Grey on Black, passes AA for body text | |
| White | 4.7White on Rising Red, passes AA for body text | 8.4White on Steel Grey, passes AA for body text | 16.3White on Ink Black, passes AA for body text | 1.2White on Light Grey, fails AA for body text | 21.0White on Black, passes AA for body text | ||
| White | 4.7White on Rising Red, passes AA for body text | 8.4White on Steel Grey, passes AA for body text | 16.3White on Ink Black, passes AA for body text | 1.2White on Light Grey, fails AA for body text | 21.0White on Black, passes AA for body text | ||
| Black | 4.5Black on Rising Red, fails AA for body text | 2.5Black on Steel Grey, fails AA for body text | 1.3Black on Ink Black, fails AA for body text | 17.0Black on Light Grey, passes AA for body text | 21.0Black on White, passes AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://files.techmahindra.com/static/img/TechMahindra_Logo_Guidelines_Oct2022_Web.pdf
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