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University of Iowa brand colors

Iowa is the rare institution that gives its colors no names at all: the palette is identified by Pantone number, so the names below are the university's own labels rather than invented ones. Its gold was re-specified for print in January 2025, while the hex values were left unchanged.

Official site: uiowa.edu

Every color

ColorRoleHexRGBHSLPantoneCMYKPreview
PMS 116 Cprimary#FFCD00255, 205, 048, 100%, 50%116 C0, 18, 100, 0Fill screen
Blacksecondary#0000000, 0, 00, 0%, 0%--0, 0, 0, 100Fill screen
PMS Cool Gray 4neutral light#BBBCBC187, 188, 188180, 1%, 74%Cool Gray 412, 8, 9, 23Fill screen
PMS 2995accent#00A9E00, 169, 224195, 100%, 44%299583, 1, 0, 0Fill screen
PMS 3405accent#00AF660, 175, 102155, 100%, 34%340588, 0, 68, 0Fill screen
PMS 151accent#FF8200255, 130, 031, 100%, 50%1510, 60, 100, 0Fill screen
PMS Cool Gray 10neutral dark#63666A99, 102, 106214, 3%, 40%Cool Gray 1040, 30, 20, 66Fill screen
PMS 7462accent#00558C0, 85, 140204, 100%, 27%7462100, 48, 6, 3Fill screen
PMS 336accent#00664F0, 102, 79166, 100%, 20%33695, 11, 70, 44Fill screen
PMS 7598accent#BD472A189, 71, 4212, 64%, 45%75981, 80, 88, 14Fill screen

Contrast pairs

PMS 116 C passes AA for body text on black, at 14 to 1.

Of 130 ordered pairs in this palette, 36 clear 4.5 to 1 for body text and 60 clear 3 to 1 for large text. Row is the text color, column is the background.

Text colorPMS 116 CBlackPMS Cool Gray 4PMS 2995PMS 3405PMS 151PMS Cool Gray 10PMS 7462PMS 336PMS 7598WhiteBlack
PMS 116 C14.0PMS 116 C on Black, passes AA for body text1.3PMS 116 C on PMS Cool Gray 4, fails AA for body text1.8PMS 116 C on PMS 2995, fails AA for body text1.9PMS 116 C on PMS 3405, fails AA for body text1.7PMS 116 C on PMS 151, fails AA for body text3.8PMS 116 C on PMS Cool Gray 10, fails AA for body text5.2PMS 116 C on PMS 7462, passes AA for body text4.6PMS 116 C on PMS 336, passes AA for body text3.4PMS 116 C on PMS 7598, fails AA for body text1.5PMS 116 C on White, fails AA for body text14.0PMS 116 C on Black, passes AA for body text
Black14.0Black on PMS 116 C, passes AA for body text11.0Black on PMS Cool Gray 4, passes AA for body text7.8Black on PMS 2995, passes AA for body text7.3Black on PMS 3405, passes AA for body text8.4Black on PMS 151, passes AA for body text3.6Black on PMS Cool Gray 10, fails AA for body text2.7Black on PMS 7462, fails AA for body text3.0Black on PMS 336, fails AA for body text4.1Black on PMS 7598, fails AA for body text21.0Black on White, passes AA for body text
PMS Cool Gray 41.3PMS Cool Gray 4 on PMS 116 C, fails AA for body text11.0PMS Cool Gray 4 on Black, passes AA for body text1.4PMS Cool Gray 4 on PMS 2995, fails AA for body text1.5PMS Cool Gray 4 on PMS 3405, fails AA for body text1.3PMS Cool Gray 4 on PMS 151, fails AA for body text3.0PMS Cool Gray 4 on PMS Cool Gray 10, fails AA for body text4.1PMS Cool Gray 4 on PMS 7462, fails AA for body text3.7PMS Cool Gray 4 on PMS 336, fails AA for body text2.7PMS Cool Gray 4 on PMS 7598, fails AA for body text1.9PMS Cool Gray 4 on White, fails AA for body text11.0PMS Cool Gray 4 on Black, passes AA for body text
PMS 29951.8PMS 2995 on PMS 116 C, fails AA for body text7.8PMS 2995 on Black, passes AA for body text1.4PMS 2995 on PMS Cool Gray 4, fails AA for body text1.1PMS 2995 on PMS 3405, fails AA for body text1.1PMS 2995 on PMS 151, fails AA for body text2.1PMS 2995 on PMS Cool Gray 10, fails AA for body text2.9PMS 2995 on PMS 7462, fails AA for body text2.6PMS 2995 on PMS 336, fails AA for body text1.9PMS 2995 on PMS 7598, fails AA for body text2.7PMS 2995 on White, fails AA for body text7.8PMS 2995 on Black, passes AA for body text
PMS 34051.9PMS 3405 on PMS 116 C, fails AA for body text7.3PMS 3405 on Black, passes AA for body text1.5PMS 3405 on PMS Cool Gray 4, fails AA for body text1.1PMS 3405 on PMS 2995, fails AA for body text1.1PMS 3405 on PMS 151, fails AA for body text2.0PMS 3405 on PMS Cool Gray 10, fails AA for body text2.7PMS 3405 on PMS 7462, fails AA for body text2.4PMS 3405 on PMS 336, fails AA for body text1.8PMS 3405 on PMS 7598, fails AA for body text2.9PMS 3405 on White, fails AA for body text7.3PMS 3405 on Black, passes AA for body text
PMS 1511.7PMS 151 on PMS 116 C, fails AA for body text8.4PMS 151 on Black, passes AA for body text1.3PMS 151 on PMS Cool Gray 4, fails AA for body text1.1PMS 151 on PMS 2995, fails AA for body text1.1PMS 151 on PMS 3405, fails AA for body text2.3PMS 151 on PMS Cool Gray 10, fails AA for body text3.1PMS 151 on PMS 7462, fails AA for body text2.8PMS 151 on PMS 336, fails AA for body text2.1PMS 151 on PMS 7598, fails AA for body text2.5PMS 151 on White, fails AA for body text8.4PMS 151 on Black, passes AA for body text
PMS Cool Gray 103.8PMS Cool Gray 10 on PMS 116 C, fails AA for body text3.6PMS Cool Gray 10 on Black, fails AA for body text3.0PMS Cool Gray 10 on PMS Cool Gray 4, fails AA for body text2.1PMS Cool Gray 10 on PMS 2995, fails AA for body text2.0PMS Cool Gray 10 on PMS 3405, fails AA for body text2.3PMS Cool Gray 10 on PMS 151, fails AA for body text1.4PMS Cool Gray 10 on PMS 7462, fails AA for body text1.2PMS Cool Gray 10 on PMS 336, fails AA for body text1.1PMS Cool Gray 10 on PMS 7598, fails AA for body text5.8PMS Cool Gray 10 on White, passes AA for body text3.6PMS Cool Gray 10 on Black, fails AA for body text
PMS 74625.2PMS 7462 on PMS 116 C, passes AA for body text2.7PMS 7462 on Black, fails AA for body text4.1PMS 7462 on PMS Cool Gray 4, fails AA for body text2.9PMS 7462 on PMS 2995, fails AA for body text2.7PMS 7462 on PMS 3405, fails AA for body text3.1PMS 7462 on PMS 151, fails AA for body text1.4PMS 7462 on PMS Cool Gray 10, fails AA for body text1.1PMS 7462 on PMS 336, fails AA for body text1.5PMS 7462 on PMS 7598, fails AA for body text7.8PMS 7462 on White, passes AA for body text2.7PMS 7462 on Black, fails AA for body text
PMS 3364.6PMS 336 on PMS 116 C, passes AA for body text3.0PMS 336 on Black, fails AA for body text3.7PMS 336 on PMS Cool Gray 4, fails AA for body text2.6PMS 336 on PMS 2995, fails AA for body text2.4PMS 336 on PMS 3405, fails AA for body text2.8PMS 336 on PMS 151, fails AA for body text1.2PMS 336 on PMS Cool Gray 10, fails AA for body text1.1PMS 336 on PMS 7462, fails AA for body text1.4PMS 336 on PMS 7598, fails AA for body text7.0PMS 336 on White, passes AA for body text3.0PMS 336 on Black, fails AA for body text
PMS 75983.4PMS 7598 on PMS 116 C, fails AA for body text4.1PMS 7598 on Black, fails AA for body text2.7PMS 7598 on PMS Cool Gray 4, fails AA for body text1.9PMS 7598 on PMS 2995, fails AA for body text1.8PMS 7598 on PMS 3405, fails AA for body text2.1PMS 7598 on PMS 151, fails AA for body text1.1PMS 7598 on PMS Cool Gray 10, fails AA for body text1.5PMS 7598 on PMS 7462, fails AA for body text1.4PMS 7598 on PMS 336, fails AA for body text5.1PMS 7598 on White, passes AA for body text4.1PMS 7598 on Black, fails AA for body text
White1.5White on PMS 116 C, fails AA for body text21.0White on Black, passes AA for body text1.9White on PMS Cool Gray 4, fails AA for body text2.7White on PMS 2995, fails AA for body text2.9White on PMS 3405, fails AA for body text2.5White on PMS 151, fails AA for body text5.8White on PMS Cool Gray 10, passes AA for body text7.8White on PMS 7462, passes AA for body text7.0White on PMS 336, passes AA for body text5.1White on PMS 7598, passes AA for body text21.0White on Black, passes AA for body text
Black14.0Black on PMS 116 C, passes AA for body text11.0Black on PMS Cool Gray 4, passes AA for body text7.8Black on PMS 2995, passes AA for body text7.3Black on PMS 3405, passes AA for body text8.4Black on PMS 151, passes AA for body text3.6Black on PMS Cool Gray 10, fails AA for body text2.7Black on PMS 7462, fails AA for body text3.0Black on PMS 336, fails AA for body text4.1Black on PMS 7598, fails AA for body text21.0Black on White, passes AA for body text
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Sources

All 92 colleges & universities, A to Z

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