Rakuten brand colors
Rakuten's brand guidelines state black and white as its corporate colors, and crimson red for corporate creatives, each given a CMYK build, an RGB triple, a hex and a Pantone reference where stated, alongside a wider accent palette given by hex without individual names.
Official site: rakuten.com
Palette image
Every swatch on this page, as one image you can save or share.
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Crimson Red | primary | #BF0000 | 191, 0, 0 | 0, 100%, 37% | 1805 C | 25/100/100/0 | Fill screen |
| Black | neutral dark | #000000 | 0, 0, 0 | 0, 0%, 0% | -- | 0/0/0/100 | Fill screen |
| White | neutral light | #FFFFFF | 255, 255, 255 | 0, 0%, 100% | -- | 0/0/0/0 | Fill screen |
| Orange | accent | #F59600 | 245, 150, 0 | 37, 100%, 48% | -- | 0/55/100/0 | Fill screen |
| Green | accent | #00B900 | 0, 185, 0 | 120, 100%, 36% | -- | 75/0/100/0 | Fill screen |
| Blue | accent | #002896 | 0, 40, 150 | 224, 100%, 29% | -- | 100/80/0/10 | Fill screen |
Rakuten against your project
Contrast pairs
Crimson Red passes AA for body text on white, at 6.5 to 1.
Of 52 ordered pairs in this palette, 28 clear 4.5 to 1 for body text and 32 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Crimson Red | Black | White | Orange | Green | Blue | White | Black |
|---|---|---|---|---|---|---|---|---|
| Crimson Red | 3.2Crimson Red on Black, fails AA for body text | 6.5Crimson Red on White, passes AA for body text | 2.9Crimson Red on Orange, fails AA for body text | 2.5Crimson Red on Green, fails AA for body text | 1.8Crimson Red on Blue, fails AA for body text | 6.5Crimson Red on White, passes AA for body text | 3.2Crimson Red on Black, fails AA for body text | |
| Black | 3.2Black on Crimson Red, fails AA for body text | 21.0Black on White, passes AA for body text | 9.3Black on Orange, passes AA for body text | 7.9Black on Green, passes AA for body text | 1.7Black on Blue, fails AA for body text | 21.0Black on White, passes AA for body text | ||
| White | 6.5White on Crimson Red, passes AA for body text | 21.0White on Black, passes AA for body text | 2.3White on Orange, fails AA for body text | 2.6White on Green, fails AA for body text | 12.0White on Blue, passes AA for body text | 21.0White on Black, passes AA for body text | ||
| Orange | 2.9Orange on Crimson Red, fails AA for body text | 9.3Orange on Black, passes AA for body text | 2.3Orange on White, fails AA for body text | 1.2Orange on Green, fails AA for body text | 5.3Orange on Blue, passes AA for body text | 2.3Orange on White, fails AA for body text | 9.3Orange on Black, passes AA for body text | |
| Green | 2.5Green on Crimson Red, fails AA for body text | 7.9Green on Black, passes AA for body text | 2.6Green on White, fails AA for body text | 1.2Green on Orange, fails AA for body text | 4.5Green on Blue, passes AA for body text | 2.6Green on White, fails AA for body text | 7.9Green on Black, passes AA for body text | |
| Blue | 1.8Blue on Crimson Red, fails AA for body text | 1.7Blue on Black, fails AA for body text | 12.0Blue on White, passes AA for body text | 5.3Blue on Orange, passes AA for body text | 4.5Blue on Green, passes AA for body text | 12.0Blue on White, passes AA for body text | 1.7Blue on Black, fails AA for body text | |
| White | 6.5White on Crimson Red, passes AA for body text | 21.0White on Black, passes AA for body text | 2.3White on Orange, fails AA for body text | 2.6White on Green, fails AA for body text | 12.0White on Blue, passes AA for body text | 21.0White on Black, passes AA for body text | ||
| Black | 3.2Black on Crimson Red, fails AA for body text | 21.0Black on White, passes AA for body text | 9.3Black on Orange, passes AA for body text | 7.9Black on Green, passes AA for body text | 1.7Black on Blue, fails AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://global.rakuten.com/corp/news/assets/pdf/media/Rakuten_BrandGuideline_v2.5_en.pdf
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