University of Louisville brand colors
Louisville splits its secondaries into two named groups: Historic Accents drawn from campus figures and places, and Vibrant Accents named for values rather than things: Loyalty, Progress, Courage, Innovation. Every colour carries a Pantone and a CMYK build.
Official site: louisville.edu
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Cardinal Red | primary | #AD0000 | 173, 0, 0 | 0, 100%, 34% | 1797 | 0, 100, 99, 4 | Fill screen |
| Black | secondary | #000000 | 0, 0, 0 | 0, 0%, 0% | Black | 40, 30, 30, 100 | Fill screen |
| White | background | #FFFFFF | 255, 255, 255 | 0, 0%, 100% | White | 0, 0, 0, 0 | Fill screen |
| Brandeis Ash | neutral light | #8B9DA1 | 139, 157, 161 | 191, 10%, 59% | 7543 C | 49, 31, 33, 0 | Fill screen |
| Patterson Red | accent | #9A1220 | 154, 18, 32 | 354, 79%, 34% | 187 C | 0, 97, 80, 42 | Fill screen |
| Swain Tobacco | neutral dark | #7A6C53 | 122, 108, 83 | 38, 19%, 40% | 7531 C | 40, 42, 63, 30 | Fill screen |
| Strong Bronze | accent | #CA942F | 202, 148, 47 | 39, 62%, 49% | 117 C | 0, 31, 87, 23 | Fill screen |
| Jefferson Parchment | neutral light | #D9C982 | 217, 201, 130 | 49, 53%, 68% | 7402 C | 0, 4, 49, 18 | Fill screen |
| Parkway Field Laurel | accent | #98BD83 | 152, 189, 131 | 98, 31%, 63% | 5787 C | 34, 0, 54, 14 | Fill screen |
| Loyalty | accent | #004E74 | 0, 78, 116 | 200, 100%, 23% | 3025 C | 100, 18, 0, 60 | Fill screen |
| Progress | accent | #00A89D | 0, 168, 157 | 176, 100%, 33% | 7466 C | 79, 0, 42, 9 | Fill screen |
| Courage | accent | #FEBE10 | 254, 190, 16 | 44, 99%, 53% | 7548 C | 0, 27, 100, 0 | Fill screen |
| Innovation | accent | #AAB43A | 170, 180, 58 | 65, 51%, 47% | 7745 C | 20, 0, 87, 23 | Fill screen |
Contrast pairs
Cardinal Red passes AA for body text on white, at 7.6 to 1.
Of 206 ordered pairs in this palette, 64 clear 4.5 to 1 for body text and 94 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Cardinal Red | Black | White | Brandeis Ash | Patterson Red | Swain Tobacco | Strong Bronze | Jefferson Parchment | Parkway Field Laurel | Loyalty | Progress | Courage | Innovation | White | Black |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Cardinal Red | 2.8Cardinal Red on Black, fails AA for body text | 7.6Cardinal Red on White, passes AA for body text | 2.7Cardinal Red on Brandeis Ash, fails AA for body text | 1.1Cardinal Red on Patterson Red, fails AA for body text | 1.5Cardinal Red on Swain Tobacco, fails AA for body text | 2.8Cardinal Red on Strong Bronze, fails AA for body text | 4.5Cardinal Red on Jefferson Parchment, passes AA for body text | 3.6Cardinal Red on Parkway Field Laurel, fails AA for body text | 1.2Cardinal Red on Loyalty, fails AA for body text | 2.5Cardinal Red on Progress, fails AA for body text | 4.5Cardinal Red on Courage, passes AA for body text | 3.4Cardinal Red on Innovation, fails AA for body text | 7.6Cardinal Red on White, passes AA for body text | 2.8Cardinal Red on Black, fails AA for body text | |
| Black | 2.8Black on Cardinal Red, fails AA for body text | 21.0Black on White, passes AA for body text | 7.4Black on Brandeis Ash, passes AA for body text | 2.5Black on Patterson Red, fails AA for body text | 4.1Black on Swain Tobacco, fails AA for body text | 7.8Black on Strong Bronze, passes AA for body text | 12.6Black on Jefferson Parchment, passes AA for body text | 9.9Black on Parkway Field Laurel, passes AA for body text | 2.3Black on Loyalty, fails AA for body text | 7.1Black on Progress, passes AA for body text | 12.6Black on Courage, passes AA for body text | 9.3Black on Innovation, passes AA for body text | 21.0Black on White, passes AA for body text | ||
| White | 7.6White on Cardinal Red, passes AA for body text | 21.0White on Black, passes AA for body text | 2.8White on Brandeis Ash, fails AA for body text | 8.5White on Patterson Red, passes AA for body text | 5.1White on Swain Tobacco, passes AA for body text | 2.7White on Strong Bronze, fails AA for body text | 1.7White on Jefferson Parchment, fails AA for body text | 2.1White on Parkway Field Laurel, fails AA for body text | 9.0White on Loyalty, passes AA for body text | 3.0White on Progress, fails AA for body text | 1.7White on Courage, fails AA for body text | 2.3White on Innovation, fails AA for body text | 21.0White on Black, passes AA for body text | ||
| Brandeis Ash | 2.7Brandeis Ash on Cardinal Red, fails AA for body text | 7.4Brandeis Ash on Black, passes AA for body text | 2.8Brandeis Ash on White, fails AA for body text | 3.0Brandeis Ash on Patterson Red, fails AA for body text | 1.8Brandeis Ash on Swain Tobacco, fails AA for body text | 1.1Brandeis Ash on Strong Bronze, fails AA for body text | 1.7Brandeis Ash on Jefferson Parchment, fails AA for body text | 1.3Brandeis Ash on Parkway Field Laurel, fails AA for body text | 3.2Brandeis Ash on Loyalty, fails AA for body text | 1.1Brandeis Ash on Progress, fails AA for body text | 1.7Brandeis Ash on Courage, fails AA for body text | 1.3Brandeis Ash on Innovation, fails AA for body text | 2.8Brandeis Ash on White, fails AA for body text | 7.4Brandeis Ash on Black, passes AA for body text | |
| Patterson Red | 1.1Patterson Red on Cardinal Red, fails AA for body text | 2.5Patterson Red on Black, fails AA for body text | 8.5Patterson Red on White, passes AA for body text | 3.0Patterson Red on Brandeis Ash, fails AA for body text | 1.6Patterson Red on Swain Tobacco, fails AA for body text | 3.1Patterson Red on Strong Bronze, fails AA for body text | 5.1Patterson Red on Jefferson Parchment, passes AA for body text | 4.0Patterson Red on Parkway Field Laurel, fails AA for body text | 1.1Patterson Red on Loyalty, fails AA for body text | 2.9Patterson Red on Progress, fails AA for body text | 5.1Patterson Red on Courage, passes AA for body text | 3.8Patterson Red on Innovation, fails AA for body text | 8.5Patterson Red on White, passes AA for body text | 2.5Patterson Red on Black, fails AA for body text | |
| Swain Tobacco | 1.5Swain Tobacco on Cardinal Red, fails AA for body text | 4.1Swain Tobacco on Black, fails AA for body text | 5.1Swain Tobacco on White, passes AA for body text | 1.8Swain Tobacco on Brandeis Ash, fails AA for body text | 1.6Swain Tobacco on Patterson Red, fails AA for body text | 1.9Swain Tobacco on Strong Bronze, fails AA for body text | 3.1Swain Tobacco on Jefferson Parchment, fails AA for body text | 2.4Swain Tobacco on Parkway Field Laurel, fails AA for body text | 1.8Swain Tobacco on Loyalty, fails AA for body text | 1.7Swain Tobacco on Progress, fails AA for body text | 3.1Swain Tobacco on Courage, fails AA for body text | 2.3Swain Tobacco on Innovation, fails AA for body text | 5.1Swain Tobacco on White, passes AA for body text | 4.1Swain Tobacco on Black, fails AA for body text | |
| Strong Bronze | 2.8Strong Bronze on Cardinal Red, fails AA for body text | 7.8Strong Bronze on Black, passes AA for body text | 2.7Strong Bronze on White, fails AA for body text | 1.1Strong Bronze on Brandeis Ash, fails AA for body text | 3.1Strong Bronze on Patterson Red, fails AA for body text | 1.9Strong Bronze on Swain Tobacco, fails AA for body text | 1.6Strong Bronze on Jefferson Parchment, fails AA for body text | 1.3Strong Bronze on Parkway Field Laurel, fails AA for body text | 3.3Strong Bronze on Loyalty, fails AA for body text | 1.1Strong Bronze on Progress, fails AA for body text | 1.6Strong Bronze on Courage, fails AA for body text | 1.2Strong Bronze on Innovation, fails AA for body text | 2.7Strong Bronze on White, fails AA for body text | 7.8Strong Bronze on Black, passes AA for body text | |
| Jefferson Parchment | 4.5Jefferson Parchment on Cardinal Red, passes AA for body text | 12.6Jefferson Parchment on Black, passes AA for body text | 1.7Jefferson Parchment on White, fails AA for body text | 1.7Jefferson Parchment on Brandeis Ash, fails AA for body text | 5.1Jefferson Parchment on Patterson Red, passes AA for body text | 3.1Jefferson Parchment on Swain Tobacco, fails AA for body text | 1.6Jefferson Parchment on Strong Bronze, fails AA for body text | 1.3Jefferson Parchment on Parkway Field Laurel, fails AA for body text | 5.4Jefferson Parchment on Loyalty, passes AA for body text | 1.8Jefferson Parchment on Progress, fails AA for body text | 1.0Jefferson Parchment on Courage, fails AA for body text | 1.4Jefferson Parchment on Innovation, fails AA for body text | 1.7Jefferson Parchment on White, fails AA for body text | 12.6Jefferson Parchment on Black, passes AA for body text | |
| Parkway Field Laurel | 3.6Parkway Field Laurel on Cardinal Red, fails AA for body text | 9.9Parkway Field Laurel on Black, passes AA for body text | 2.1Parkway Field Laurel on White, fails AA for body text | 1.3Parkway Field Laurel on Brandeis Ash, fails AA for body text | 4.0Parkway Field Laurel on Patterson Red, fails AA for body text | 2.4Parkway Field Laurel on Swain Tobacco, fails AA for body text | 1.3Parkway Field Laurel on Strong Bronze, fails AA for body text | 1.3Parkway Field Laurel on Jefferson Parchment, fails AA for body text | 4.3Parkway Field Laurel on Loyalty, fails AA for body text | 1.4Parkway Field Laurel on Progress, fails AA for body text | 1.3Parkway Field Laurel on Courage, fails AA for body text | 1.1Parkway Field Laurel on Innovation, fails AA for body text | 2.1Parkway Field Laurel on White, fails AA for body text | 9.9Parkway Field Laurel on Black, passes AA for body text | |
| Loyalty | 1.2Loyalty on Cardinal Red, fails AA for body text | 2.3Loyalty on Black, fails AA for body text | 9.0Loyalty on White, passes AA for body text | 3.2Loyalty on Brandeis Ash, fails AA for body text | 1.1Loyalty on Patterson Red, fails AA for body text | 1.8Loyalty on Swain Tobacco, fails AA for body text | 3.3Loyalty on Strong Bronze, fails AA for body text | 5.4Loyalty on Jefferson Parchment, passes AA for body text | 4.3Loyalty on Parkway Field Laurel, fails AA for body text | 3.0Loyalty on Progress, fails AA for body text | 5.4Loyalty on Courage, passes AA for body text | 4.0Loyalty on Innovation, fails AA for body text | 9.0Loyalty on White, passes AA for body text | 2.3Loyalty on Black, fails AA for body text | |
| Progress | 2.5Progress on Cardinal Red, fails AA for body text | 7.1Progress on Black, passes AA for body text | 3.0Progress on White, fails AA for body text | 1.1Progress on Brandeis Ash, fails AA for body text | 2.9Progress on Patterson Red, fails AA for body text | 1.7Progress on Swain Tobacco, fails AA for body text | 1.1Progress on Strong Bronze, fails AA for body text | 1.8Progress on Jefferson Parchment, fails AA for body text | 1.4Progress on Parkway Field Laurel, fails AA for body text | 3.0Progress on Loyalty, fails AA for body text | 1.8Progress on Courage, fails AA for body text | 1.3Progress on Innovation, fails AA for body text | 3.0Progress on White, fails AA for body text | 7.1Progress on Black, passes AA for body text | |
| Courage | 4.5Courage on Cardinal Red, passes AA for body text | 12.6Courage on Black, passes AA for body text | 1.7Courage on White, fails AA for body text | 1.7Courage on Brandeis Ash, fails AA for body text | 5.1Courage on Patterson Red, passes AA for body text | 3.1Courage on Swain Tobacco, fails AA for body text | 1.6Courage on Strong Bronze, fails AA for body text | 1.0Courage on Jefferson Parchment, fails AA for body text | 1.3Courage on Parkway Field Laurel, fails AA for body text | 5.4Courage on Loyalty, passes AA for body text | 1.8Courage on Progress, fails AA for body text | 1.4Courage on Innovation, fails AA for body text | 1.7Courage on White, fails AA for body text | 12.6Courage on Black, passes AA for body text | |
| Innovation | 3.4Innovation on Cardinal Red, fails AA for body text | 9.3Innovation on Black, passes AA for body text | 2.3Innovation on White, fails AA for body text | 1.3Innovation on Brandeis Ash, fails AA for body text | 3.8Innovation on Patterson Red, fails AA for body text | 2.3Innovation on Swain Tobacco, fails AA for body text | 1.2Innovation on Strong Bronze, fails AA for body text | 1.4Innovation on Jefferson Parchment, fails AA for body text | 1.1Innovation on Parkway Field Laurel, fails AA for body text | 4.0Innovation on Loyalty, fails AA for body text | 1.3Innovation on Progress, fails AA for body text | 1.4Innovation on Courage, fails AA for body text | 2.3Innovation on White, fails AA for body text | 9.3Innovation on Black, passes AA for body text | |
| White | 7.6White on Cardinal Red, passes AA for body text | 21.0White on Black, passes AA for body text | 2.8White on Brandeis Ash, fails AA for body text | 8.5White on Patterson Red, passes AA for body text | 5.1White on Swain Tobacco, passes AA for body text | 2.7White on Strong Bronze, fails AA for body text | 1.7White on Jefferson Parchment, fails AA for body text | 2.1White on Parkway Field Laurel, fails AA for body text | 9.0White on Loyalty, passes AA for body text | 3.0White on Progress, fails AA for body text | 1.7White on Courage, fails AA for body text | 2.3White on Innovation, fails AA for body text | 21.0White on Black, passes AA for body text | ||
| Black | 2.8Black on Cardinal Red, fails AA for body text | 21.0Black on White, passes AA for body text | 7.4Black on Brandeis Ash, passes AA for body text | 2.5Black on Patterson Red, fails AA for body text | 4.1Black on Swain Tobacco, fails AA for body text | 7.8Black on Strong Bronze, passes AA for body text | 12.6Black on Jefferson Parchment, passes AA for body text | 9.9Black on Parkway Field Laurel, passes AA for body text | 2.3Black on Loyalty, fails AA for body text | 7.1Black on Progress, passes AA for body text | 12.6Black on Courage, passes AA for body text | 9.3Black on Innovation, passes AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://brand.louisville.edu/visual/color
Other colleges & universities
Share