University of Louisville brand colors
Louisville splits its secondaries into two named groups: Historic Accents drawn from campus figures and places, and Vibrant Accents named for values rather than things: Loyalty, Progress, Courage, Innovation. Every color carries a Pantone and a CMYK build.
Official site: louisville.edu
Palette image
Every swatch on this page, as one image you can save or share.
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Cardinal Red | primary | #AD0000 | 173, 0, 0 | 0, 100%, 34% | 1797 | 0, 100, 99, 4 | Fill screen |
| Black | secondary | #000000 | 0, 0, 0 | 0, 0%, 0% | Black | 40, 30, 30, 100 | Fill screen |
| White | background | #FFFFFF | 255, 255, 255 | 0, 0%, 100% | White | 0, 0, 0, 0 | Fill screen |
| Brandeis Ash | neutral light | #8B9DA1 | 139, 157, 161 | 191, 10%, 59% | 7543 C | 49, 31, 33, 0 | Fill screen |
| Patterson Red | accent | #9A1220 | 154, 18, 32 | 354, 79%, 34% | 187 C | 0, 97, 80, 42 | Fill screen |
| Swain Tobacco | neutral dark | #7A6C53 | 122, 108, 83 | 38, 19%, 40% | 7531 C | 40, 42, 63, 30 | Fill screen |
| Strong Bronze | accent | #CA942F | 202, 148, 47 | 39, 62%, 49% | 117 C | 0, 31, 87, 23 | Fill screen |
| Jefferson Parchment | neutral light | #D9C982 | 217, 201, 130 | 49, 53%, 68% | 7402 C | 0, 4, 49, 18 | Fill screen |
| Parkway Field Laurel | accent | #98BD83 | 152, 189, 131 | 98, 31%, 63% | 5787 C | 34, 0, 54, 14 | Fill screen |
| Loyalty | accent | #004E74 | 0, 78, 116 | 200, 100%, 23% | 3025 C | 100, 18, 0, 60 | Fill screen |
| Progress | accent | #00A89D | 0, 168, 157 | 176, 100%, 33% | 7466 C | 79, 0, 42, 9 | Fill screen |
| Courage | accent | #FEBE10 | 254, 190, 16 | 44, 99%, 53% | 7548 C | 0, 27, 100, 0 | Fill screen |
| Innovation | accent | #AAB43A | 170, 180, 58 | 65, 51%, 47% | 7745 C | 20, 0, 87, 23 | Fill screen |
University of Louisville against your project
Contrast pairs
Cardinal Red passes AA for body text on white, at 7.6 to 1.
Of 206 ordered pairs in this palette, 64 clear 4.5 to 1 for body text and 94 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Cardinal Red | Black | White | Brandeis Ash | Patterson Red | Swain Tobacco | Strong Bronze | Jefferson Parchment | Parkway Field Laurel | Loyalty | Progress | Courage | Innovation | White | Black |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Cardinal Red | 2.8Cardinal Red on Black, fails AA for body text | 7.6Cardinal Red on White, passes AA for body text | 2.7Cardinal Red on Brandeis Ash, fails AA for body text | 1.1Cardinal Red on Patterson Red, fails AA for body text | 1.5Cardinal Red on Swain Tobacco, fails AA for body text | 2.8Cardinal Red on Strong Bronze, fails AA for body text | 4.5Cardinal Red on Jefferson Parchment, passes AA for body text | 3.6Cardinal Red on Parkway Field Laurel, fails AA for body text | 1.2Cardinal Red on Loyalty, fails AA for body text | 2.5Cardinal Red on Progress, fails AA for body text | 4.5Cardinal Red on Courage, passes AA for body text | 3.4Cardinal Red on Innovation, fails AA for body text | 7.6Cardinal Red on White, passes AA for body text | 2.8Cardinal Red on Black, fails AA for body text | |
| Black | 2.8Black on Cardinal Red, fails AA for body text | 21.0Black on White, passes AA for body text | 7.4Black on Brandeis Ash, passes AA for body text | 2.5Black on Patterson Red, fails AA for body text | 4.1Black on Swain Tobacco, fails AA for body text | 7.8Black on Strong Bronze, passes AA for body text | 12.6Black on Jefferson Parchment, passes AA for body text | 9.9Black on Parkway Field Laurel, passes AA for body text | 2.3Black on Loyalty, fails AA for body text | 7.1Black on Progress, passes AA for body text | 12.6Black on Courage, passes AA for body text | 9.3Black on Innovation, passes AA for body text | 21.0Black on White, passes AA for body text | ||
| White | 7.6White on Cardinal Red, passes AA for body text | 21.0White on Black, passes AA for body text | 2.8White on Brandeis Ash, fails AA for body text | 8.5White on Patterson Red, passes AA for body text | 5.1White on Swain Tobacco, passes AA for body text | 2.7White on Strong Bronze, fails AA for body text | 1.7White on Jefferson Parchment, fails AA for body text | 2.1White on Parkway Field Laurel, fails AA for body text | 9.0White on Loyalty, passes AA for body text | 3.0White on Progress, fails AA for body text | 1.7White on Courage, fails AA for body text | 2.3White on Innovation, fails AA for body text | 21.0White on Black, passes AA for body text | ||
| Brandeis Ash | 2.7Brandeis Ash on Cardinal Red, fails AA for body text | 7.4Brandeis Ash on Black, passes AA for body text | 2.8Brandeis Ash on White, fails AA for body text | 3.0Brandeis Ash on Patterson Red, fails AA for body text | 1.8Brandeis Ash on Swain Tobacco, fails AA for body text | 1.1Brandeis Ash on Strong Bronze, fails AA for body text | 1.7Brandeis Ash on Jefferson Parchment, fails AA for body text | 1.3Brandeis Ash on Parkway Field Laurel, fails AA for body text | 3.2Brandeis Ash on Loyalty, fails AA for body text | 1.1Brandeis Ash on Progress, fails AA for body text | 1.7Brandeis Ash on Courage, fails AA for body text | 1.3Brandeis Ash on Innovation, fails AA for body text | 2.8Brandeis Ash on White, fails AA for body text | 7.4Brandeis Ash on Black, passes AA for body text | |
| Patterson Red | 1.1Patterson Red on Cardinal Red, fails AA for body text | 2.5Patterson Red on Black, fails AA for body text | 8.5Patterson Red on White, passes AA for body text | 3.0Patterson Red on Brandeis Ash, fails AA for body text | 1.6Patterson Red on Swain Tobacco, fails AA for body text | 3.1Patterson Red on Strong Bronze, fails AA for body text | 5.1Patterson Red on Jefferson Parchment, passes AA for body text | 4.0Patterson Red on Parkway Field Laurel, fails AA for body text | 1.1Patterson Red on Loyalty, fails AA for body text | 2.9Patterson Red on Progress, fails AA for body text | 5.1Patterson Red on Courage, passes AA for body text | 3.8Patterson Red on Innovation, fails AA for body text | 8.5Patterson Red on White, passes AA for body text | 2.5Patterson Red on Black, fails AA for body text | |
| Swain Tobacco | 1.5Swain Tobacco on Cardinal Red, fails AA for body text | 4.1Swain Tobacco on Black, fails AA for body text | 5.1Swain Tobacco on White, passes AA for body text | 1.8Swain Tobacco on Brandeis Ash, fails AA for body text | 1.6Swain Tobacco on Patterson Red, fails AA for body text | 1.9Swain Tobacco on Strong Bronze, fails AA for body text | 3.1Swain Tobacco on Jefferson Parchment, fails AA for body text | 2.4Swain Tobacco on Parkway Field Laurel, fails AA for body text | 1.8Swain Tobacco on Loyalty, fails AA for body text | 1.7Swain Tobacco on Progress, fails AA for body text | 3.1Swain Tobacco on Courage, fails AA for body text | 2.3Swain Tobacco on Innovation, fails AA for body text | 5.1Swain Tobacco on White, passes AA for body text | 4.1Swain Tobacco on Black, fails AA for body text | |
| Strong Bronze | 2.8Strong Bronze on Cardinal Red, fails AA for body text | 7.8Strong Bronze on Black, passes AA for body text | 2.7Strong Bronze on White, fails AA for body text | 1.1Strong Bronze on Brandeis Ash, fails AA for body text | 3.1Strong Bronze on Patterson Red, fails AA for body text | 1.9Strong Bronze on Swain Tobacco, fails AA for body text | 1.6Strong Bronze on Jefferson Parchment, fails AA for body text | 1.3Strong Bronze on Parkway Field Laurel, fails AA for body text | 3.3Strong Bronze on Loyalty, fails AA for body text | 1.1Strong Bronze on Progress, fails AA for body text | 1.6Strong Bronze on Courage, fails AA for body text | 1.2Strong Bronze on Innovation, fails AA for body text | 2.7Strong Bronze on White, fails AA for body text | 7.8Strong Bronze on Black, passes AA for body text | |
| Jefferson Parchment | 4.5Jefferson Parchment on Cardinal Red, passes AA for body text | 12.6Jefferson Parchment on Black, passes AA for body text | 1.7Jefferson Parchment on White, fails AA for body text | 1.7Jefferson Parchment on Brandeis Ash, fails AA for body text | 5.1Jefferson Parchment on Patterson Red, passes AA for body text | 3.1Jefferson Parchment on Swain Tobacco, fails AA for body text | 1.6Jefferson Parchment on Strong Bronze, fails AA for body text | 1.3Jefferson Parchment on Parkway Field Laurel, fails AA for body text | 5.4Jefferson Parchment on Loyalty, passes AA for body text | 1.8Jefferson Parchment on Progress, fails AA for body text | 1.0Jefferson Parchment on Courage, fails AA for body text | 1.4Jefferson Parchment on Innovation, fails AA for body text | 1.7Jefferson Parchment on White, fails AA for body text | 12.6Jefferson Parchment on Black, passes AA for body text | |
| Parkway Field Laurel | 3.6Parkway Field Laurel on Cardinal Red, fails AA for body text | 9.9Parkway Field Laurel on Black, passes AA for body text | 2.1Parkway Field Laurel on White, fails AA for body text | 1.3Parkway Field Laurel on Brandeis Ash, fails AA for body text | 4.0Parkway Field Laurel on Patterson Red, fails AA for body text | 2.4Parkway Field Laurel on Swain Tobacco, fails AA for body text | 1.3Parkway Field Laurel on Strong Bronze, fails AA for body text | 1.3Parkway Field Laurel on Jefferson Parchment, fails AA for body text | 4.3Parkway Field Laurel on Loyalty, fails AA for body text | 1.4Parkway Field Laurel on Progress, fails AA for body text | 1.3Parkway Field Laurel on Courage, fails AA for body text | 1.1Parkway Field Laurel on Innovation, fails AA for body text | 2.1Parkway Field Laurel on White, fails AA for body text | 9.9Parkway Field Laurel on Black, passes AA for body text | |
| Loyalty | 1.2Loyalty on Cardinal Red, fails AA for body text | 2.3Loyalty on Black, fails AA for body text | 9.0Loyalty on White, passes AA for body text | 3.2Loyalty on Brandeis Ash, fails AA for body text | 1.1Loyalty on Patterson Red, fails AA for body text | 1.8Loyalty on Swain Tobacco, fails AA for body text | 3.3Loyalty on Strong Bronze, fails AA for body text | 5.4Loyalty on Jefferson Parchment, passes AA for body text | 4.3Loyalty on Parkway Field Laurel, fails AA for body text | 3.0Loyalty on Progress, fails AA for body text | 5.4Loyalty on Courage, passes AA for body text | 4.0Loyalty on Innovation, fails AA for body text | 9.0Loyalty on White, passes AA for body text | 2.3Loyalty on Black, fails AA for body text | |
| Progress | 2.5Progress on Cardinal Red, fails AA for body text | 7.1Progress on Black, passes AA for body text | 3.0Progress on White, fails AA for body text | 1.1Progress on Brandeis Ash, fails AA for body text | 2.9Progress on Patterson Red, fails AA for body text | 1.7Progress on Swain Tobacco, fails AA for body text | 1.1Progress on Strong Bronze, fails AA for body text | 1.8Progress on Jefferson Parchment, fails AA for body text | 1.4Progress on Parkway Field Laurel, fails AA for body text | 3.0Progress on Loyalty, fails AA for body text | 1.8Progress on Courage, fails AA for body text | 1.3Progress on Innovation, fails AA for body text | 3.0Progress on White, fails AA for body text | 7.1Progress on Black, passes AA for body text | |
| Courage | 4.5Courage on Cardinal Red, passes AA for body text | 12.6Courage on Black, passes AA for body text | 1.7Courage on White, fails AA for body text | 1.7Courage on Brandeis Ash, fails AA for body text | 5.1Courage on Patterson Red, passes AA for body text | 3.1Courage on Swain Tobacco, fails AA for body text | 1.6Courage on Strong Bronze, fails AA for body text | 1.0Courage on Jefferson Parchment, fails AA for body text | 1.3Courage on Parkway Field Laurel, fails AA for body text | 5.4Courage on Loyalty, passes AA for body text | 1.8Courage on Progress, fails AA for body text | 1.4Courage on Innovation, fails AA for body text | 1.7Courage on White, fails AA for body text | 12.6Courage on Black, passes AA for body text | |
| Innovation | 3.4Innovation on Cardinal Red, fails AA for body text | 9.3Innovation on Black, passes AA for body text | 2.3Innovation on White, fails AA for body text | 1.3Innovation on Brandeis Ash, fails AA for body text | 3.8Innovation on Patterson Red, fails AA for body text | 2.3Innovation on Swain Tobacco, fails AA for body text | 1.2Innovation on Strong Bronze, fails AA for body text | 1.4Innovation on Jefferson Parchment, fails AA for body text | 1.1Innovation on Parkway Field Laurel, fails AA for body text | 4.0Innovation on Loyalty, fails AA for body text | 1.3Innovation on Progress, fails AA for body text | 1.4Innovation on Courage, fails AA for body text | 2.3Innovation on White, fails AA for body text | 9.3Innovation on Black, passes AA for body text | |
| White | 7.6White on Cardinal Red, passes AA for body text | 21.0White on Black, passes AA for body text | 2.8White on Brandeis Ash, fails AA for body text | 8.5White on Patterson Red, passes AA for body text | 5.1White on Swain Tobacco, passes AA for body text | 2.7White on Strong Bronze, fails AA for body text | 1.7White on Jefferson Parchment, fails AA for body text | 2.1White on Parkway Field Laurel, fails AA for body text | 9.0White on Loyalty, passes AA for body text | 3.0White on Progress, fails AA for body text | 1.7White on Courage, fails AA for body text | 2.3White on Innovation, fails AA for body text | 21.0White on Black, passes AA for body text | ||
| Black | 2.8Black on Cardinal Red, fails AA for body text | 21.0Black on White, passes AA for body text | 7.4Black on Brandeis Ash, passes AA for body text | 2.5Black on Patterson Red, fails AA for body text | 4.1Black on Swain Tobacco, fails AA for body text | 7.8Black on Strong Bronze, passes AA for body text | 12.6Black on Jefferson Parchment, passes AA for body text | 9.9Black on Parkway Field Laurel, passes AA for body text | 2.3Black on Loyalty, fails AA for body text | 7.1Black on Progress, passes AA for body text | 12.6Black on Courage, passes AA for body text | 9.3Black on Innovation, passes AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://brand.louisville.edu/visual/color
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